Select Page

How to Create a Website Development Strategy for Small Businesses

MedResponsive, an experienced healthcare digital marketing agency headquartered in Tulsa, Oklahoma, offers digital marketing solutions to meet the unique goals of the healthcare industry. Our services range from medical website design to SEO services, CRO and medical application development.

This week’s podcast is on website development for small businesses.

Listen to the Podcast now!

Read Transcript

Hello –
This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com

Read Transcript

Hi everyone! Let’s get right into the article.

Knowing what gets your visitors to engage with your content is a major skill that’s needed to survive online with organic search traffic. But how do you create a website development strategy? Let’s dive a bit into what website development for small businesses are key to focus in on to increase leads and sales.

Let’s start off with how many people use desktop vs. mobile. Knowing this will help you get one step closer to achieving your site’s goals.

According to techjury, here are some results on desktop vs. mobile consumption

  • Over the course of one year, mobile users share increased by over 10%.
  • Mobile desktop usage stats in 2020 reveal 50% B2B inquiries are made on mobile, and much more.

Next up, we are going to go right into the next part of the article. As you can read, you will see that it goes a low bit more in-depth concerning techjury and stats they found pertaining to desktop vs mobile consumption. As we can see though, mobile is definitely a major factor in making sure that your performance is done properly, it’s optimized right, and also you are in the lead for accomplishing your goals.

With this info, it’s safe to say you can get a lot out of optimizing your mobile experience for your visitors. Doing so will bring you one step closer to achieving the best website development for small businesses of all kinds.

Here are 3 tips for optimizing your site for mobile users, and here I will leave you with these three tips:

  • Testing your browser across many platforms.
  • Knowing what your mobile layout will be, as well as
  • Having a lead magnet.

When it comes to lead magnet, you want to make sure that this aim of the topic you are speaking on, it has a reward added to it, so that you can start to garner interest in terms of gathering emails and nurturing your visitors even more — if the visitor is not currently interested in making an action that they’re on the page for.

Concerning mobile layout, here is where you want to make sure that all the layouts that you have on your desktop, you focus in on what’s most of the people are going on in terms of your site. That way you can use that portion to focus in on mobile so that everything is happening on the desktop is been optimized, but its double optimized on mobile because the mobile is just focusing on the pages that people are mostly going on.

Of course, within the article you’ll see that I go a bit in-depth, speaking more on in it and how you could find out, how to optimize the right pages.

Last but not least, testing your browser across many platforms.  As it says in the sentence you can basically understand that, making sure that your mobile and desktop, it’s optimized so that any browser, anyone is using — Safari, Google Chrome, Mozilla or anything – that it pops up the same exact way across all platforms. You don’t want something going wrong on one side, but its working on every other browser platform, I should say, because then your conversions is get affected, your optimizations are skewed, so on and so forth.

Alright guys, that’s about it for right now. I hope you enjoy this article and I look forward to answering any questions that anyone may have. And if there are no questions, I look forward to giving you more information. Alright, take care!

Quick Contact
close slider

    Quick Contact