Hi everyone! Let’s get right into the article.

Knowing what gets your visitors to engage with your content is a major skill that’s needed to survive online with organic search traffic. But how do you create a website development strategy? Let’s dive a bit into what website development for small businesses are key to focus in on to increase leads and sales.

Let’s start off with how many people use desktop vs. mobile. Knowing this will help you get one step closer to achieving your site’s goals.

According to techjury, here are some results on desktop vs. mobile consumption

• Over the course of one year, mobile users share increased by over 10%.
• Mobile desktop usage stats in 2020 reveal 50% B2B inquiries are made on mobile, and much more.

Next up, we are going to go right into the next part of the article. As you can read, you will see that it goes a low bit more in-depth concerning techjury and stats they found pertaining to desktop vs mobile consumption. As we can see though, mobile is definitely a major factor in making sure that your performance is done properly, it’s optimized right, and also you are in the lead for accomplishing your goals.

With this info, it’s safe to say you can get a lot out of optimizing your mobile experience for your visitors. Doing so will bring you one step closer to achieving the best website development for small businesses of all kinds.

Here are 3 tips for optimizing your site for mobile users, and here I will leave you with these three tips:

• Testing your browser across many platforms.
• Knowing what your mobile layout will be, as well as
• Having a lead magnet.

When it comes to lead magnet, you want to make sure that this aim of the topic you are speaking on, it has a reward added to it, so that you can start to garner interest in terms of gathering emails and nurturing your visitors even more — if the visitor is not currently interested in making an action that they’re on the page for.

Concerning mobile layout, here is where you want to make sure that all the layouts that you have on your desktop, you focus in on what’s most of the people are going on in terms of your site. That way you can use that portion to focus in on mobile so that everything is happening on the desktop is been optimized, but its double optimized on mobile because the mobile is just focusing on the pages that people are mostly going on.

Of course, within the article you’ll see that I go a bit in-depth, speaking more on in it and how you could find out, how to optimize the right pages.

Last but not least, testing your browser across many platforms.  As it says in the sentence you can basically understand that, making sure that your mobile and desktop, it’s optimized so that any browser, anyone is using — Safari, Google Chrome, Mozilla or anything – that it pops up the same exact way across all platforms. You don’t want something going wrong on one side, but its working on every other browser platform, I should say, because then your conversions is get affected, your optimizations are skewed, so on and so forth.

Alright guys, that’s about it for right now. I hope you enjoy this article and I look forward to answering any questions that anyone may have. And if there are no questions, I look forward to giving you more information. Alright, take care!

Hi everyone. So, let’s gets straight this on facts.

00:14 – Introduction to CRO

A whopping 33 percent of companies are investing little to no budget in CRO. Conversion Rate Optimization is essential for online marketing and even helps your social media. Marketers seeking better conversion rates whose only focus is SEO in Google analytics have to focus on conversion rate optimization. Ranking without being able to get leads is a cry for conversion rate optimization.

00:46 – Website Optimization Plan – Steps

Alright, so to begin optimizing your site for conversions – it all boils down to having a proper website optimization plan to convert rates of search users. So, let’s get into the steps.

00:58 – Identify Keywords with Good Search Volume

First, look for keywords with a decent search volume that is relevant to your business.

01:04 – Place Keywords in to Categories

Next, search through all those keywords relevant to your site and place them in two categories.

01:11 – Two Specific Keyword Categories

Alright, these two categories are – informational keywords which is basically self-explanatory and commercial keywords (aka) keywords with the intent of buying. Of course, you have brand keywords, they fall under commercial keywords but commercial keywords were always being the stronger of the two, as brand keywords may have informational searches within it, while commercial keywords cater to only buyers.

01:42 – Disaggregate the Keywords

After that, you want to drill down these keywords which will give you a better understanding of the users’ mind frame to see what type of people are checking out your site. Knowing whether visitors are information gatherers or buyers or a buyer, I should say, will help you understand how to better cater to the audience or adjust your marketing to attract more of the types you want.

02:08 – Validate Pages for Conversions

Finally, after selecting the right keywords and optimizing your pages for them, you want to know if they will convert search engine users into customers, right? Alright, to quickly validate your landing page and content pages to make sure that they convert, you can use a tool like “Five Second Test”. Alright, so “Five Second Test”, once you type it in Google you see that it’s a platform that enables you to submit a screen shot of your page and gather honest responses from the fivesecondtest.com community.

02:44 – Getting Positive Feedback for Optimized Pages

Skeptical about receiving awesome feedback about your newly optimized page? Alright, we’ve all been there, so how about you try what manager at Seven Things Media Elwin Stevenson’s tested list of questions to help gain the best answers. So, here, what Elwin is basically doing is giving you an outlet of questions that you can use. Of course, you don’t have to use these questions, but they may help. Some of the questions are – do you recognize the brand, can you tell what the brand actually does, can you see the call-to-action, is the page too cluttered or noisy, in terms of split testing – is markup A better than markup B?

03:32 – Implementing Actionable Tips

So, now that you have some of these tips, actionable tips you can use right away, what we want you to do is go ahead and take this list of commercial keywords and informational keywords that we have here. So, you’ll see it somewhere within this region – just click the button where it says to get the rest of the list of keywords. All you have to do is just sign up. Once, you sign up, we’ll give you the full PDF version of the keywords, but also will start to send you some emails that help you gain an understanding as well as actionable tips to take to get your CRO up to date.

Alright, talk to you soon. Enjoy the rest of your day and even night, wherever you are in the world. Bye.

This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com

This week’s podcast will cover the topic “How to keep a level marketing head in times of uncertainty”.

We are all painfully aware of what is going on right now in April of 2020. The COVID-19 pandemic is devastating in terms of loss of life and loss of jobs. Once the world gets back to some type of new normalcy, you will need to be as prepared as possible in terms of marketing your current or your new business.

As we know it is becoming so difficult to predict what might happen in the future especially now. So how does a new or small business owner conduct Internet marketing amidst such uncertain times?

Well first off, it’s not going to be easy as I’m sure you know. But the good news is it’s not impossible. When it comes to Internet marketing of your website the search engine algorithms do not change much even when the world is in turmoil. Making sure that your website is search engine friendly, has the proper targeted keywords, has the proper title, meta, H1 and schema tags is still timeless almost no matter what the health/economic situation of the world is. Ensuring that your products and services adapt to the current economic and health climate is crucial.

First, you must ensure that you inform your current and new customers about your availability. Make sure that you have a statement informing your current and new customers when you will be available and express concern for their welfare. For example, during the  COVID-19 pandemic, it is important to have a statement that appears in a prominent place and links globally on your website so your visitors can see what your response is. They need to know if you will be operating, will they be able to contact you via chat, email or through virtual consultations, tele-health, Microsoft teams meetings etc. All current or potential customers need to know what to expect.

Thinking outside the box and looking for ways to market your product during uncertain times is critical. Thinking forward about how you will be able to perform your current services or sell your products after the trying times subside is important as well. Looking for new ways, new products or services to market will help you ride the tide and ensure you will be able to survive during and after.

Study your competition and the market, the more you stay on top of the changes that are occurring the more likely you will be able to adjust. See what your competition is doing, look for innovative ways to promote your products or services or create new ones. You may have to discount your services quite dramatically to hold you over during times of uncertainty.

Keep in mind that things will change, that is one thing that is certain. Try to project positiveness and confidence. Keep a level head and never let the changes or the chaotic uncertainty shake your the stronghold of your business, your customers or your brand. Uncertainty will always be there, sometimes much stronger at times than others. As we can see with this pandemic it is likely that it’s going to be this way for quite a while but don’t let it ruin your faith in your products services or business. You may need to start a new business, be innovative and strong. Chart a plan and adjust it as the sailboat adjusts to the wind.

Researching and understanding how to keep a level marketing head in times of uncertainty can often be tricky and time-consuming. The SEO, Web Design, IT and Search Marketing team here at MedResponsive can help you with any of your SEO, Google advertising, web design or internet marketing, small & new business needs. Please contact us via phone or email with any questions. Have a great day or evening! Thank you for listening! Be safe. Be well!

Hello –

This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com.

This week’s podcast will cover the main features of the new Facebook Creator Studio App.

If Facebook is part of your Social Media strategy, you’ve got yourself a great tool. Facebook Creator Studio, launched back in August of 2018, now has a mobile app. The mobile app is available for Android and iOS. Of interest to publishers and creators are the insights and metrics features that enable users to analyze insights about their posts and pages. The new app is very similar to the desktop version. Like the desktop hub, the Creator Studio app allows users to track metrics such as the number of impressions and reach of their posts. You’ll also get access to distribution and retention metrics. These will help you adjust your strategies.

You can also publish and schedule posts while responding to messages and adjust when required. There are performance metrics indicating the time spent by readers viewing your content. You have features such as average minutes viewed, 3-second views and 1-minute views. There are also engagement metrics such as shares, comments, earnings, follower counts and more.

The app functions as a tool for watching your scheduled as well as your published posts on your mobile phone. This gives you the ability to make quick changes to your posts, such as editing descriptions, titles or videos. You can also reschedule the posts, publish drafts, cancel or delete posts. There is an inbox for you to respond to comments and messages. All this can be done wherever you are, even on the move, with the app.

In the same session, you can toggle between your different accounts. You don’t have to waste time logging out and logging in again just to sign in as another user. The toggling feature on the Facebook Creator Studio app is particularly useful for businesses that have multiple creator pages, and for creators with a significant social media presence. Also, when there are important events and other milestones, the app sends you instant notifications.

Unfortunately, there are still some things lacking in the new app, such as issues with posting and uploading new content and currently there isn’t any Instagram integration. Apparently, there is some overlapping with the Pages Monitor app as well. Facebook is continually working on improving the app’s capabilities. Despite the shortcomings, the Facebook Creator Studio app is still a great tool.

Researching and understanding how to use the Facebook Creator Studio app and other Social Media Marketing tools for your business can often be tricky and time-consuming. The Social Media, SEO, Web Design, IT and Search Marketing teams here at MedResponsive can help you with any of your Social Media, location-based marketing, SEO, Google advertising, web design or internet marketing needs. Please contact us via phone or email with any questions. Have a great day or evening! Thank you for listening!

Hello!

This is Monica Thomas, the Search Marketing/SEO Manager for medresponsive.com

This week’s podcast will cover “The Impact of AI on SEO 2020 & Beyond”

Artificial intelligence known as AI was apparently first coined by Computer Scientist John McCarthy back in 1955. According to the modern definition, artificial intelligence is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. In this podcast, I will discuss how Artificial intelligence is being used by Google and its effects on SEO strategy.

Google’s official Artificial intelligence website, ai.google defines their artificial intelligence use, as making it easier for people to do things on Google every day, whether it’s searching for photos of loved ones, breaking down language barriers in Google Translate, typing emails on the go, or getting things done with Google Assistant. AI also provides new ways of looking at existing problems, from rethinking healthcare to advancing scientific discovery.

According to recent statistics, approximately 50% of all searches today are voice searches. Most of the searches are used to find local businesses, restaurants, products, encyclopedia, celebrity, music, movies information and more. According to some statistics 2 out of 5 people say that voice search is critical to their everyday living and 19% of people use Siri at least 2X a day. The demographics of users are 55% Teens and 45% Adults. To improve voice activated search results, Google is continually fine tuning their search-based products like Google Assistant, Google Translate, Google Maps and others along with their Google search algorithms.

The question in 2020 and beyond is, “How will AI and voice-based results affect your SEO strategies?” According to the top SEO strategists, it is imperative that all Internet marketers adjust their strategies to include AI. In general, Google still will reward sites that have valuable, relevant, fresh content and an engaging user experience (UX). The basis of all search engine optimization (SEO) relies on content, keyword research, meta, title, H1 & H2 tags optimization, link building and of course the analysis of user intent.

To help your website be found for voice queries and successfully satisfy algorithms and bots responding to voice search, internet marketers should continue creating relevant, fresh content. However, there are some new simple additions you should add to your SEO strategy to help you gain and maintain your visibility in the search engines.

First, your keyword research should now include researching the search volume of questions pertinent to your targeted industry. Queries via voice search are usually longer and start with “how to…”, “how do I”, “what is…”, “where is…” etc. Using search tools such as Google Keyword Planner, SEMrush, Google Search Console, MOZ Keyword Explorer can help you determine the type of questions and search volume of keywords and phrases that people are using. Google Suggest also gives keyword suggestions based on search frequency, past searches, search location and more.

Another very valuable keyword discovery tool is Answer the Public answerthepublic.com  Answer the Public is an insightful tool that combines the suggested searches from Bing and Google and visualizes them in a search cloud categorizing by the start words how, where, which, are, can, will, who, why, what and when. The queries can be downloaded in an image or csv format.

After you analyze your keyword research, you can use the most pertinent queries and answers on your “FAQ” page or create a new “You Asked” page. You can also add questions/answers on any page of your site or on your blogs, articles etc. Make sure that you add location specifics if relevant. Location combined with questions about your business are very prevalent.

After you create your new Question/Answer pages, make sure you include the proper FAQ schema tags. FAQ schema tags will be seen in your page code by search engine bots when they index your pages. With the proper FAQ schema tags, your page’s Questions & Answers will have the chance of being chosen as a featured snippet when your specified query is asked. Your page can also possibly be selected to be featured in the Knowledge panel of Google’s SERPs. Even if you do not come up in their snippets, you are still providing valuable answers to FAQs. You can create your FAQ schema tags via Google Tag Manager, schema.org or via Technical SEO’s Schema Markup Generator technicalseo.com/tools/schema-markup-generator/

Researching and understanding how to devise the correct SEO strategy for AI and Voice search can often be tricky and time-consuming. The SEO, Web Design, IT and Search Marketing team here at MedResponsive can help you with any of your SEO, Google advertising, web design or internet marketing needs. Please contact us via phone or email with any questions.

Have a great day or evening! Thank you for listening!