Quality content is important for healthcare practices as well as companies for marketing their unique services to the right audience both locally and globally. Content for your target audience comes in many forms like…
Google Rolls Out Their November 2023 Reviews Update
Update as on December 7: Google Completes Rolling Out November 2023 Reviews Update Google has officially completed the November 2023 reviews update, as confirmed by the company. This particular update, announced on November 8, 2023, spanned a 29-day period, concluding on December 7, 2023. Going forward, Google has transitioned to a more routine update schedule, making this the last confirmed...
Google Rolls Out Their November 2023 Core Update
Update as on November 28: Google Completes Rolling Out November 2023 Core Update Google has announced that their November core update completed rolling out on November 28, 2023, 26 days after it commenced. Similar to prior core updates, this latest update brought significant ranking volatility to numerous sites, accompanied by notable feedback and concerns from SEOs regarding its rollout. The...
Key Factors That Affect Your Web Page Speed
In digital marketing, web page speed or page load time is a major consideration when it comes to attracting and retaining visitors. A slow website increases bounce rate, kills conversions, and impacts search rankings. Page speed impacts how long your visitors stay on your site, how many of those visitors convert into paying customers, how much you pay on a CPC basis in paid search, and where you...
AI Content and SEO – Do They Go Hand in Hand?
Whether you run a business or if you are into content marketing, you should now be familiar with many AI content generating tools, right? AI-generated content or machine-generated content, refers to text produced by software rather than human authors. This content is generated automatically with minimal human intervention, primarily through automated processes. Earlier in 2022, Google's Search...
SEO Strategies for the Holiday Season
The holiday season is not only a time for joy and celebration, but also a crucial period for businesses aiming to maximize their online presence and drive sales. Staying informed about the latest trends and optimizing your SEO strategies is crucial for business success. Embracing effective holiday marketing strategies helps navigate the season and set the stage for continued success into the New...
Why Refreshing Old Blog Posts Is a Game-Changer
While you make all the effort to churn out fresh content, have you realized what happens to the older content you've posted? A professional digital marketing services company would know the importance of fresh, updated content for SEO advantages. Sometimes you're so short of time that you fail to post new blogs or articles every time. But then, you already have content posted years back. Why...
How to Analyze Keyword Difficulty and Address SEO Challenges
Keyword difficulty (also known as "SEO difficulty" or "keyword competition") is the process of evaluating how difficult it is to rank in Google's organic search results for a specific term. A keyword's difficulty is based on different factors, including domain authority, page authority, and content quality. It's essential to remember that keyword difficulty plays a vital role in determining the...
How to Use Hashtags Effectively on Social Media
A hashtag is a word or keyword phrase preceded by a hash symbol (#). It's used to post on social media to help those when they search for a specific keyword or a hashtag. It helps to increase visibility of the post. When using a hashtag, you use it without space such as #usinghashtag. The hashtag can be placed at the beginning, middle or end of your social media post or comment. This allows the...
10+ Halloween Marketing Ideas for Retailers
Halloween, also referred to as All Hallows' Eve, or All Saints' Eve, is an annual celebration observed globally on October 31. Halloween evolved into a day featuring activities like trick-or-treating, carving jack-o-lanterns, festive gatherings, donning costumes, and eating treats. The Halloween season continues to present a wealth of opportunities for retailers, whether operating in the realm...