As a healthcare business, you may have invested in a healthcare SEO campaign that is vital for your online success. Most business owners and managers measure the success of their SEO campaign by Googling the keywords…
Optimizing Your Website for Google Success in 2018
2018 is set to be the year when mobile and cross-device website usability would become the defining factor. The emphasis is not on inbound links and keywords alone, but also how easy and pleasant the website…
How to Optimize Your Medical Website for a Future Dominated by Voice Search?
Healthcare SEO needs to keep evolving as new trends appear in search. In 2018, you need to ensure that you are prepared for the changes predicted to impact online search. Your medical website must continue to be relevant and serve the needs of your target…
Snuffing out Duplicate Content in Your SEO Efforts
As you get busy handling the different elements of the healthcare SEO of your practice, you could be overlooking more basic but crucial aspects such as duplicate content in the pages of your site. By that we mean content…
SEO Elements Your Medical Website Simply Must Have
Healthcare SEO is quite competitive, with a great deal of hospitals, nursing homes, specialized healthcare centers and physician clinics capitalizing on the increasing health awareness of the public…
5 Medical SEO Trends that Will Grow in Prominence in 2018
The healthcare business scenario at present is highly competitive and there is a growing emphasis on providing high levels of patient satisfaction. To stay competitive, digital marketing for healthcare is very important….
Why Healthcare Organizations Should Focus on Native Advertising
Good quality content will continue to exist. But to achieve speedy growth and branding, businesses are increasingly turning to paid media solutions. Health content marketing involves digital advertising methods….
How Website Design Changes Can Impact SEO Performance
A business website is, no doubt a great marketing tool and asset for any organization. A website can be redesigned for many reasons – as an investment for your future business or to make the website more visually appealing…
Why SEO Is Complex and High Rankings Do Not happen Overnight
Medical SEO is a series of tactics aimed at increasing the visibility of your website in search engine results and improves your chances of being found when prospective patients are searching for treatments and services. It is the process by which…
Tips to Handle Planned Closure of Website without Losing Your Google Ranking
Having an active website is critical for healthcare digital marketing but sometimes you may need to take down your website for some reason or other. Many businesses are hesitant to turn off the server…