Medical SEO needs to keep itself abreast of Google’s algorithmic changes. One of the most recent changes deals with mobile websites and Google’s penalty on mobile web pages incorporating interstitials. Interstitials on mobile web …
Popular Social Media Channels for Healthcare Marketing
Social media is an ideal platform for healthcare marketing; these are evolving and becoming a prevalent way of reaching out to consumers. It is therefore important for medical professionals and physicians to utilize social media for …
How to Reduce Mobile App Development Cost
Mobile app development is the process of building and developing software and application programs for mobile phones and smart gadgets. As mobile technology is more flexible, the use of mobile is growing phenomenally, and …
Why Doctors Need to Market Themselves in This Digital Era
The healthcare industry has undergone drastic changes over the past few years. With advancements in technology, patients now have access to more information than ever before. This helps them educate themselves and generate and …
Tips To Consider when Rebranding on Social Media
It is important for medical practices and hospitals to build their brand in order to boost their online presence in today’s competitive scenario. Patients have access to more information than ever before through the Internet which allows …
How Google AdWords Conversion Tracking Can Help Your Medical Business
The healthcare industry is very competitive and it is important for businesses in this sector to stay ahead of competitors. Online healthcare businesses can improve their search engine presence, visibility and ranking and also …
Professional Responsive Website – What Does It Mean for Your Healthcare Practice?
Whether you are a plastic surgeon, neurologist, dentist, psychologist or other specialist, you need a responsive website to get the right exposure and referrals. Remember that people now have endless online options to research healthcare …
How Does Industry-specific Digital Marketing Draw More ROI?
2016 comes with a plethora of marketing strategies to choose from. Now it is no longer the old techniques of TV ads or billboards. It is all about going digital. If you want to draw more ROI (Return n Investment), industry-specific digital …
8 Medical SEO Myths Healthcare Providers Should Know About
Online marketing for healthcare professionals is changing rapidly. There are many misconceptions about medical SEO and using the wrong techniques can harm a medical practice. It is therefore important to have clear idea about …
Top 7 Challenges Involved in Healthcare Digital Marketing
The US healthcare industry is constantly evolving, presenting opportunities as well as challenges for healthcare marketers. Now, the focus is on a healthcare delivery model that is based on patient satisfaction, good outcomes and …