Quality content is important for healthcare practices as well as companies for marketing their unique services to the right audience both locally and globally. Content for your target audience comes in many forms like…
Google Rolls Out Their November 2023 Reviews Update
Update as on December 7: Google Completes Rolling Out November 2023 Reviews Update Google has officially completed the November 2023 reviews update, as confirmed by the company. This particular update, announced on November 8, 2023, spanned a 29-day period, concluding on December 7, 2023. Going forward, Google has transitioned to a more routine update schedule, making this the last confirmed...
A Guide to Using AI for Content Refreshment
Do you have a website with old blog posts? Then, look at your analytics to determine which pages get the most traffic from search engines. Some older postings may receive more traffic than fresh posts. Check the older posts to see if they still have relevant information or if they could benefit from a content refresh. This allows you to increase existing traffic while also providing vital...
Key Factors That Affect Your Web Page Speed
In digital marketing, web page speed or page load time is a major consideration when it comes to attracting and retaining visitors. A slow website increases bounce rate, kills conversions, and impacts search rankings. Page speed impacts how long your visitors stay on your site, how many of those visitors convert into paying customers, how much you pay on a CPC basis in paid search, and where you...
SEO Strategies for the Holiday Season
The holiday season is not only a time for joy and celebration, but also a crucial period for businesses aiming to maximize their online presence and drive sales. Staying informed about the latest trends and optimizing your SEO strategies is crucial for business success. Embracing effective holiday marketing strategies helps navigate the season and set the stage for continued success into the New...
How to Analyze Keyword Difficulty and Address SEO Challenges
Have you ever wondered why some keywords seem almost impossible to rank for, even with great content? That’s what keyword difficulty is. It’s like the “competition meter” of SEO, helping you understand how hard it will be to climb to the top of Google’s search results for a specific term. Whether you’re running your own website or utilizing medical SEO services, knowing how to analyze keyword...
White Hat SEO Strategies for Doubling Your Search Traffic
White hat SEO refers to ethical and legitimate search engine optimization practices that focus on improving a website's visibility in search engine results pages (SERPs) in compliance with search engine guidelines and policies. These techniques prioritize the creation of high-quality, relevant, and valuable content for users, optimizing various on-page elements and ensuring a positive user...
How to Use Hashtags Effectively on Social Media
A hashtag is a word or keyword phrase preceded by a hash symbol (#). It's used to post on social media to help those when they search for a specific keyword or a hashtag. It helps to increase visibility of the post. When using a hashtag, you use it without space such as #usinghashtag. The hashtag can be placed at the beginning, middle or end of your social media post or comment. This allows the...
Pillar Page vs. Landing Page: Understanding the Differences and Best Use Cases
To measure the performance of digital marketing in today's content-driven business environment, web pages must be developed with a clear objective in mind. We all know that content is king on the internet, but the success of your inbound marketing campaigns depends on having certain goals in place. Everything about the page you're creating, from the word count to the call-to-action for contact...
Google Releases October 2023 Spam Update
Google recently announced an update to its spam detection systems that will improve coverage in many languages and spam types. Referred to as October 2023 spam update, this update is expected to reduce the visible spam in search results. Google says that, "This spam update aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi,...