Medical SEO is vital to ensure a strong online presence for your healthcare business. The rush to rank high is fierce with businesses employing the latest SEO strategies to beat the competition. Traditionally, SEO has focused on…
How to Choose Target Keywords for Your Organic SEO Campaign
With the growing popularity of medical searches and references in search engines, medical SEO is quickly becoming a necessity in today’s fast-paced world. Having your hospital or healthcare practice show up in organic search results…
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Key Web Optimization Tips to Achieve Google Success in 2018 [Infographic]
When it comes to the web optimization trends for the year 2018, mobile and cross-device website usability is a crucial factor. Medical SEO and healthcare website design specialists need to be aware of the latest digital marketing…
What Metrics Can You Use to Measure Online Success
As a healthcare business, you may have invested in a healthcare SEO campaign that is vital for your online success. Most business owners and managers measure the success of their SEO campaign by Googling the keywords…
12 Effective Ways to Improve Your Content Marketing and SEO
Since the rise of the term content marketing, there have been many discussions about the end of SEO. But the truth is SEO and content marketing work together, or you may even say that content marketing is a part of SEO…
The Role of HIPAA Compliance in Medical Website Design
Better healthcare SEO, a responsive design, and an easy to use interface may not be enough for a physician or hospital website to meet the expected standards. Health Insurance Portability and Accountability Act (HIPAA) compliance matters…
Try these UX Steps to Improve Your Website’s Performance
Medical SEO is an extremely competitive arena since healthcare centers, physician clinics and hospitals are all carrying out various kinds of medical marketing to attract targeted traffic by advertising personalized care, unique treatment protocols…
Which Is Better for Your Business: Responsive Web Design or a Mobile App?
When you are planning to establish a mobile presence for your healthcare business, an important consideration is whether to design a responsive website or create a mobile app that users can download, or perhaps both…
8 Medical SEO Practices That You Should Discard
Today's businesses, particularly those in the E-Commerce sector, rely significantly on organic search traffic to grow their client base and revenue. Since the first page of search results receives an astounding 71% of all link clinks, performing well in SEO (search engine optimization) will usually get you a spot on the first page of search results. Many years ago, SEO was very different from...
Getting to the Root of the Intrusive Interstitial Penalty
Medical SEO needs to keep itself abreast of Google’s algorithmic changes. One of the most recent changes deals with mobile websites and Google’s penalty on mobile web pages incorporating interstitials. Interstitials on mobile web …