With the interconnectedness of above one billion users, Instagram is undoubtedly the most effective digital marketing tool. Despite the popularity, gaining followers can be strenuous. Your strategy and content must be appealing enough to win over these potential buyers. Digital marketing services provide systematic management of your brand’s account for a steady growth of followers and sales....
In the ever-growing technological spectrum, AI has become the core of digital marketing and content creation. Recognizing its potential, AI-driven insights are now preferred by 73% of marketers to perform keyword research for organic content that drives traffic. Digital marketing services currently use artificial intelligence to provide a touch of personalization and targeted analytical...
If you’ve ever purchased any products online, let’s say a dress, you must have made that decision after going through several options and research. Either you saw a compelling ad that intrigued you or you checked reviews on social media that convinced you to buy the product or maybe it’s a bit of both, as in most cases. In both scenarios, it’s the influence and power of media on the sales of a...
What’s an SEO Roadmap? An SEO roadmap is a collective document used by a search engine optimization company that outlines broad strategic SEO tasks, key opportunities and a step-by-step plan of action. This will help to more quickly achieve the goal of improving a website’s search engine performance. It is created at the beginning stage of an SEO campaign to provide an overview of detailed...
Whether you are a small business owner wanting to take your company to the next level or an entrepreneur bursting with exciting ideas to bring to life, a blog must be an integral part of your content marketing. It is one of the oldest strategic tools that have been used successfully over the past two decades. But is it effective in 2024? For blogging to be effective, it just isn’t enough to have...
Customer feedback is very important for your business as it enables you to understand what customers feel or experience about your services or products. It is the most reliable source of knowledge about your company’s offerings. It provides invaluable insights into the customer experience, revealing strengths to celebrate and weaknesses to address. By actively listening to feedback, you can...
Also referred to as Barnacle SEO or Piggyback SEO, Parasite SEO refers to the digital marketing services of using existing high-authority websites to boost the ranking of your own content in search engine results pages (SERPs). Instead of creating a website from scratch and trying to build its authority through organic means, parasite SEO involves creating content on established platforms that...
Performance Max is a campaign type designed by Google for performance advertisers, providing access to all Google Ads inventory within a single campaign. It complements keyword-based search campaigns, helping advertisers reach converting customers across various Google channels, including YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max is a game-changer for businesses...
Did you know that lead quantity rises by 80% for those using marketing automation (Oracle). Yes, we're discussing the automation in digital marketing. Is it possible to automate the complex process of search engine optimization? Buckle up, because today we're diving into the fascinating world of SEO automation, exploring what it is, what elements can be automated, and whether it might be the...
Does your website's search engine index contain an excessive number of pages, which is mainly of no value to users? This is what is referred to as index bloat. It refers to a situation where Google crawlers index excessively low-quality or irrelevant pages on a website, i.e. pages that you don't want appearing in search results. When a Google bot scans and indexes a particular website, its goal...
