When you talk about ‘SEO’, what is it that comes to your mind first? Analytics and link building? Well, there’s more to it! Social media and content marketing play an important role in helping a medical website rank well, though the main issue with content is that it is extremely time consuming and difficult to measure. However, if used in combination with other strategies like onsite healthcare SEO, the technical aspects of a website can be strengthened, which is important for digital marketing.
The following strategies are crucial for healthcare SEO:
Analyze competition
The main aim of this strategy is to understand the online marketing practices that your competitors are using, improve on them and use them for your campaign. However, this doesn’t mean you should copy them. This would lead to poor SEO and waste a lot of resources and time. What you should do is examine the resources where a competitor has left relevant links, as Google uses this as an important consideration for ranking a site. Do a thorough analysis of the back links and see whether they are from ads, blogs or directories. If the rival has a high proportion of backlinks from blogs, you can do this too and target blogging communities to improve your website’s visibility.
Get quality back links
Instead of building unnatural back links, you should aim to gain quality back links. Today, links that don’t offer real value or are unnatural do not work for medical website marketing. Building substandard links could result in a Google Penalty and lead to loss in rankings or even being removed from appearing in search results.
Here are few things that can be done to earn good backlinks:
- Image credits
- Ebooks, podcasts, videos
- Authoritative sites
- Local citations from local listings
On-page optimization
This is a very technical aspect and you need to seek help from a digital marketing expert or web developer. The structure of the website has to be improved so that it becomes user friendly and at the same time search engine friendly. Techniques to use include:
- Shortening of the URLs
- Adding meta titles and meta descriptions
- Social media buttons
- Semantic and long tail keywords
- H-Tags
Go mobile
Mobile devices have become an inseparable part of everyday lives and it is important that websites are visible on these devices. Google gives top priority to mobile-friendliness in its algorithm and mobile-friendly websites are given priority on mobile search engine page results. Therefore, healthcare websites need to be mobile-friendly. In addition to having a responsive site, offering an app can make the site even more accessible to a wide audience.
