Google is rolling out a major UI refresh to its search experience, specifically aimed at improving link visibility in AI-powered search results. The update redesigns how source citations appear within AI Overviews and AI Mode by adding hover popup windows on desktop. This update addresses long-standing concerns from publishers regarding website traffic and zero-click searches. Announced on X by...
A month into 2026, Google has been busy rolling out updates and Googlebot crawl limits are now at the center of technical SEO conversations. On February 5th, the search giant released the first core update of the year with the Discover core update, which’d dictate how content would surface in the feed. If that wasn’t enough, Google has now come up with another update. In early 2026, Google...
Update as on February 27, 2026: February 2026 Discover Core Update Rollout Complete Google’s February 2026 Discover core update — the first update of the year crafted specifically for the Discover feed — officially completed its rollout on 27 February 2026, after approximately three weeks of gradual implementation. This update, initially launched on February 5, 2026, was designed to refine how...
Search didn’t just change in 2025—it redefined the rules of visibility altogether making it one of the most transformative SEO news of 2025. One day, marketers were going head over heels for rankings and clicks. The next, AI in SEO was answering queries before users even reached a website. Traffic graphs saw a sudden decline, impressions soared through the roof, and long-standing SEO playbooks...
Google released the final broad core update of this year, the December 2025 core update on 11th December 2025. The tech giant announced the update with a LinkedIn post, stating: Update as on December 30: Google Has Finished December ’25 Core Update Rollout Google’s December 2025 core update — the third major core algorithm refresh of the year — was officially launched on December 11, 2025, and...
Google announced the rollout of a new feature called the branded queries filter in Search Console on November 20th, 2025. The update was introduced at the Google Search Central event in Tel Aviv as a tool that allows website owners to differentiate between brand-driven and non-brand traffic. This new filter makes it easier for businesses to understand how much of their site’s traffic comes from...
Google has rolled out a new set of AI-driven shopping upgrades just in time for the busy holiday season. These enhancements are designed to make online shopping faster, smarter, and more intuitive by integrating AI-powered product research, automated checkout features, and real-time insights directly into Google Search and Shopping. With these improvements, shoppers can now discover items,...
In a significant move to enhance web masters’ control over their content's interaction with Google's AI-driven features, Google has revised its robots meta tag documentation. This update coincides with the rollout of AI Mode via Google Labs, introducing new tags that allow webmasters to manage how their content appears in AI Overviews and the experimental AI Mode. Businesses can partner with SEO...
Google recently introduced a subtle but significant update to the Google Ads search terms insights report for Performance Max campaigns. This update adds a new “Source” column, providing more granular data on where clicks, conversions, and other metrics originate. This enhancement was initially highlighted by a LinkedIn user, Natasha Kaurra, who shared the post, writing: “PMAX now has a "source"...
Update as on December 27: December Spam Update Rollout Now Complete Google's surprise December 2024 spam update has finally rolled out completely, marking an end to a seven-day long rollout. This pretty big and widespread update was targeted at websites that were in violation of some of the Google search spam policies. However, this update has hit websites across the globe, with many owners...
