Google released the final broad core update of this year, the December 2025 core update on 11th December 2025. The tech giant announced the update with a LinkedIn post, stating: Update as on December 30: Google Has Finished December ’25 Core Update Rollout Google’s December 2025 core update — the third major core algorithm refresh of the year — was officially launched on December 11, 2025, and...
Google announced the rollout of a new feature called the branded queries filter in Search Console on November 20th, 2025. The update was introduced at the Google Search Central event in Tel Aviv as a tool that allows website owners to differentiate between brand-driven and non-brand traffic. This new filter makes it easier for businesses to understand how much of their site’s traffic comes from...
Google has rolled out a new set of AI-driven shopping upgrades just in time for the busy holiday season. These enhancements are designed to make online shopping faster, smarter, and more intuitive by integrating AI-powered product research, automated checkout features, and real-time insights directly into Google Search and Shopping. With these improvements, shoppers can now discover items,...
In a significant move to enhance web masters’ control over their content's interaction with Google's AI-driven features, Google has revised its robots meta tag documentation. This update coincides with the rollout of AI Mode via Google Labs, introducing new tags that allow webmasters to manage how their content appears in AI Overviews and the experimental AI Mode. Businesses can partner with SEO...
Google recently introduced a subtle but significant update to the Google Ads search terms insights report for Performance Max campaigns. This update adds a new “Source” column, providing more granular data on where clicks, conversions, and other metrics originate. This enhancement was initially highlighted by a LinkedIn user, Natasha Kaurra, who shared the post, writing: “PMAX now has a "source"...
Update as on December 27: December Spam Update Rollout Now Complete Google's surprise December 2024 spam update has finally rolled out completely, marking an end to a seven-day long rollout. This pretty big and widespread update was targeted at websites that were in violation of some of the Google search spam policies. However, this update has hit websites across the globe, with many owners...
During one of the episodes of Google’s “Search Off the Record” SEO podcast, Gary Illyes, a senior member of Google’s Search Relations team, hinted at a possible shakeup regarding the SEO value of Country Code Top-level Domains (ccTLDs) soon. He was quoted saying, “Think about all the funny domain names that you can buy nowadays like the .ai. I think that’s Antigua or something… It doesn’t say...
Undergoing a significant metamorphosis, Twitter, renowned as one of the world's most popular social networking platforms, is embarking on a major transformation. In a groundbreaking announcement, Elon Musk revealed his grand vision for Twitter's future - a complete metamorphosis into 'X,' an all-encompassing super app. Musk's ambitious plan includes turning 'X' into a multifaceted platform,...
While advertising in Google Ads, marketers mostly meet ad disapprovals and the reasons will be extremely vague. To solve this concern, Google recently updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve and provides transparency for advertisers to understand what issues have...
The search engine giant has recently updated its Googlebot Help document with the clarification that Googlebot only crawls the first 15MB of content in an HTML file or supported text-based file, to determine rankings. Google uses Googlebot to crawl a huge number of web pages on the Internet that is increasing every day. The update with this huge limit is not something new and the documentation...
