Infusing Data Science Into SEO Data for Better Results

by | Published on Aug 1, 2019 | Medical SEO

In today’s dynamic world search engine optimization is changing rapidly and businesses should use is the right medical SEO tools to stay ahead of your competitors. The customer demands and expectations and Google algorithm updates forces businesses to continuously make adjustments to their SEO strategies to survive in the market. SEO is one of the most important ways to gain and keep a competitive advantage. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It generates huge volumes of data like numbers, line graphs, bar graphs, pie graphs, Venn diagrams, percentages, proportions, analyses, analytics etc. This data help businesses understand traffic, customer experience, conversion rate, ranking etc.

SEO has become highly competitive that it no longer relies on standard techniques. So businesses are incorporating data science into SEO data to find more opportunities for businesses to grow and expand. 

Following are certain steps for applying data science to your SEO data and transforming it into valuable insights:

  • Decide your data source: Google analytics and other analytics such as Google Search Console, SemRush, Ahrefs, heatmaps and technical audit tools can be used for search engine optimization. But as SEO gets more complex and integrates with other areas of digital marketing. So, to get better SEO insights you should have current setup and post adoption goals. Focus on areas where your visibility is limited and take the necessary steps.
Decide your data source
  • Data science helps to align SEO with other marketing initiatives: SEO becomes stronger with marketing initiatives. No singe team can optimize all the SEO factors. It needs the cooperation of specialists, developers, UX designers, sales and customer support teams etc to develop and implement a good set of SEO practices. Track the relationship between dependable and independent variables to understand what actions are important for your business. Analyze the following data to know how your SEO impacts other channels.
  • Conversion and assisted conversion: Assisted conversion helps you identify the channels that don’t directly generate the conversions but play a part in processing. For example, a customer discovers your website through organic search and finds your products and services. Later the customer types in the URL directly to make a purchase, or is converted from a remarketing FB ad.
  • Top conversion paths: This data will provide more insights about how users interact with your website and other channels before becoming a lead.
  • Concentrate on stories and not numbers: Picking the right data or tools is not enough, it is important to pay attention to the right metrics. Focus on tracking the metrics directly tied to specific KPIs – such as those reflecting conversions, repeat business, higher customer engagement etc. Make sure that you focus on quantifiable, actionable metrics, not the vanity ones. So look beyond SEO campaign numbers and focus on the results. Insights are not just stories, it explains certain behaviours your customers are exhibiting and their associations with the marketing campaigns.
  • Data science can be used to visualize: Business leaders may not understand spreadsheets filled with numbers. So data visualization is important and helps you to speed up knowledge discovery, spot common trends and patterns, compare and contrast, digest large amounts of data, and reveal questions that would otherwise be missed. For example, data science can be leveraged during SEO audit to receive many insights about the client’s website and health and performance. The data would show page authority, number of inbound/outbound links per page, rankings and a multitude of other factors. Visualization of data makes your SEO data even more useful and actionable. With data science you can eliminate most of the guesswork.
Data science can be used to visualize

Google search rankings are clearly a strategic matter. 91% of clicks on the world’s most famous search engine are made on the first page of results. So using data science businesses can optimize their websites for better ranking, sales and revenue. Approach a medical SEO company to optimize your website.

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