How to Identify the Right Time to Post on Instagram for Better Engagement

by | Published on Sep 19, 2022 | Social Media Optimization

In today’s business world, social media marketing plays a significant role. Out of all social media platforms, Instagram is gaining more popularity due to its visual nature. Businesses rely heavily on social media marketing services to develop and manage their Instagram ad campaigns because they want to understand how the platform works. Many of these agencies test and refine their ads in the course of a campaign.

Instagram is well-known for its variety of content forms, which include IGTV, Stories, Lives, Reels, and Feed postings. It is used by users to follow brands and influencers who support their personal values and whose products they purchase. Using Instagram for business can increase audience engagement, revenue, and promote brand exposure. Since Instagram’s algorithm changed some years ago, sharing visible posts on Instagram has become significantly more challenging. It prioritizes postings from users’ friends and family, with fewer chances for corporate posts to be put to users’ queues. Business postings with links that are likely to drive users away from the Instagram app are given even less weight. Businesses need to play the game well if they want to prosper on Instagram. And, that includes choosing the ideal Instagram posting window, i.e. a period when people are most likely to check their Instagram profiles.

The Right Time to Post on Instagram

First, keep in mind that the world is divided into numerous time zones. Therefore, it is crucial to understand which part of a global audience you are attempting to target because the timings that follow depend on their particular time zone.

Here are the days and posting times for the Eastern Time Zone. Using these as a guide, you need to determine the times to post in your particular time zone.

  • Monday: 6 a.m., 11 a.m., 1 p.m.
  • Tuesday: 8 -10 a.m., 2 p.m.
  • Wednesday: 9 -11 a.m.
  • Thursday: 11 a.m.-2 p.m., 7 p.m.
  • Friday: 10 a.m.-12 p.m., 2 – 4p.m.
  • Saturday: 8 -11 a.m.
  • Sunday: 6 – 8 p.m.

When Not To Post

Although participation levels are typically lower on weekends, don’t completely disregard them. If you post on Saturday at the proper moment, it could bring good results. Sunday evenings are typically a time of strong engagement for brands that sell consumer products. However, it has been widely agreed that Sundays are often the worst days to post because people are relaxing or getting ready for the coming week. As a result, individuals usually spend less time looking through social media. As for weekdays, you’ll probably notice reduced engagement levels on this day since people are settling into their weekly routines.

How Frequently Should You Post?
That depends on certain things. You must first have enough content, ideas, and product photographs to post a few times daily or weekly. Consistent posting is the key and if you don’t do that, your followers may lose hope and unfollow you.

Similarly, avoid posting content simply for the purpose of doing so. Instead, put some consideration into developing a content strategy that is focused on the consumer journey. Even though it could take more time initially, over the course of the next weeks, you’ll have fewer tension and headaches. By doing this, you can worry less about producing adequate content and have more time monitoring social media and interacting with followers. Try to post three times a week if you don’t have many post ideas. After a month or so, you can make changes to observe how the post schedule benefits both you and the brand.

Finding the Right Time to Post

  • Instagram Analytics: To view Instagram Insights, you must first set up your account as a business or creator and this is a prerequisite. You may quickly set up the account by downloading the app, and you can optimize your account as shown in this link. You will be able to check your followers’ demographics, such as their age, gender, and location, if you’ve grown your following to 100 followers or more. You can examine successful posts with the help of Instagram Insights. Find out if the post timing, the copy, the hashtags, or a combination of all of these contributed to the success. This will enable you to write related entries in the future. It’s also crucial to remember that some content simply won’t do well, whereas others do. Finding out what’s working and why will be simpler if you analyze both your content and post times.
  • Using Various Tools: To examine analytics and plan content, you may also utilize different tools like Brandwatch or Iconosquare. You can use Meta Business Suite to schedule and examine postings across both networks in one location if you frequently publish on Facebook. You may easily alter post times to your audience’s time zones and customize your material to them by using a content management tool or studying Instagram Insights. Insights can also be used to change your approach if you’re not reaching the proper audience.

Content Management Tool Iconosquare
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  • Check the Content of Your Rivals: Examining the content of your competitors is another option. For instance, you may find that on Tuesdays at 2:00 p.m. the postings are performing well; you can find out if they performed better at a different time. Additionally, doing this may serve as an inspiration for future themes you wish to emphasize. Your competitors may conduct some of the same calculations and experiments as you, depending on your industry. You may keep an eye on what’s working for others by engaging in social listening or even a thorough social competitive analysis.
  • Strategy for posting Instagram Content: It is time to begin developing or modifying your Instagram content strategy now that you have all the advice you need to choose the ideal posting time. Patience is essential because this procedure needs to be flexible and grow gradually. The key is to maintain consistency. Post frequently and also check back to see how your posts are performing. Your Insights will eventually be more accurate at assessing your Instagram post strategy. Afterward, you can adjust your content strategy in the light of your thorough study. In the end, it’s up to you and the brand to decide what success looks like. Maybe there are more likes, comments, following, or people are more aware of the brand. Holidays are one last element to keep in mind while developing your content plan.

While the timing of your posts is an important factor in total engagement, you should also choose the appropriate hashtags, images, and copy for each post. You should also pay attention to promoted posts because they can change how you view your Insights. To constantly enhance engagement and develop your follower base, you must strike a balance between all of these factors.

To know how to increase you followers read:
How To Get Or Increase Your Instagram Followers

Finding customers where they are already spending time is a great strategy. Additionally, it can give you important audience insights that you can apply to all of your marketing strategies. Businesses can work with social media marketing services to establish an effective Instagram content strategy that meets the brand’s goals, and also to post on Instagram at the right time to improve engagement.

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