There are many aspects involved to make content marketing strategy work in your favor. However, the most important aspect would be to create evergreen blog posts or guides or any form of content that drives regular engagement and stays fresh no matter the date or occasion. Evergreen content is that black or white dress in your closet—it’s a classic, reliable, looks good on anybody and it works...
Creating high-quality content isn’t just about writing well—it’s about backing your insights with data and research. Whether you're crafting blog posts, social media updates, or long-form articles, data-driven content helps establish credibility, improve engagement, and boost SEO rankings. By leveraging the right research techniques, you can create compelling, informative, and persuasive content...
Attention span is the modern-day Achilles Heel-not just for Gen Zs but for all generations thriving in today’s fast-paced digital landscape. Let me quantify just how dismal it is: Scientists and psychologists who have been studying attention span over the past 20 years, have found that the average time a person can focus on a task has dropped from 2 1⁄2 minutes to a mere 45 seconds! For internet...
Google introduced the November broad core algorithm on 11th November 2024. The algorithm change is expected to take about two weeks to finish rolling out, Google said. This latest iteration denotes the third core algorithm update of this year, followed by the previous August ’24 and March 24’ core updates. Announcing the rollout of this update on X, Google posted: “Today we released the November...
Artificial Intelligence (AI) is now literally everywhere. It is on a mission, shaping various industries towards efficiency and excellence with content creation services at the forefront of this transformation. Content creation is all about grabbing the readers’ eyes, having them engaged and leaving an indelible mark on them, even after consuming the content. And now, with the help of AI,...
Managing a website—in a competitive digital landscape like the present—is a challenging task in itself. From content creation to website navigation and analytics, there are a lot of things to take care of, in order to stay on top of the game. One of the crucial elements that contribute to the success of a website in the digital marketing world is the timely optimization of website content for...
Creating content for your website takes time and effort, and you want to make sure that you always receive the best outcome. In the pursuit of seeking innovative lead generation ideas, you may have come across the term “gated content.” So, what exactly is gated content? Should you gate your content or make it freely accessible for everyone? Is it beneficial to implement this in your content...
Technological advancements such as AI combined with the transformation in traditional content marketing led to the sentiment that the era of content marketing. This notion, however, has turned out be to be false as content marketing continues to generate results, albeit just not in the old way. A 2024 marketing report from HubSpot stated that the demand for content marketing will continue to...
How many times have you looked for a particular information on search engines, visited multiple websites, only having to leave feeling frustrated and annoyed with no answers? While there might be many articles or blogs published online, they often lack credible knowledge (don’t worry, this isn’t one of those!) In this era of digitalization, high-quality content is the lifeline of any website and...
Are you unintentionally producing poor-quality SEO content? Maybe it’s time you reviewed your content strategy if your online presence isn't acquiring the traction you had hoped for. In the digital sphere, where each word has the potential to either help or hinder your performance online, creating quality content is important. Your content is the entry point to your audience, and the quality of...
