Google is rolling out a major UI refresh to its search experience, specifically aimed at improving link visibility in AI-powered search results. The update redesigns how source citations appear within AI Overviews and AI Mode by adding hover popup windows on desktop. This update addresses long-standing concerns from publishers regarding website traffic and zero-click searches. Announced on X by...
In today’s digital-first healthcare environment, a hospital’s website is not just an informational platform—it is a critical touchpoint that influences patient trust, engagement, and decision-making. Patients increasingly rely on online searches to find hospitals, doctors, treatments, and healthcare advice. This shift makes hospital website optimization an essential strategy for improving...
If you’ve been creating content long enough, you already know this: readers don’t read everything. They skim. They scroll. They jump between sections looking for a sentence or two that answers their immediate question. But here’s the twist: it’s not just humans doing this anymore. Search engines and AI systems have also rubbed this habit off us, as they scan your content in chunks, making sense...
Traditional advertising has become insufficient for many healthcare organizations. The digital landscape is much more complex, and this is where medical PPC optimization plays a vital role. With Pay-Per-Click advertising, healthcare providers can track and manage advertising costs while attracting the right kind of patients to their sites. The biggest problem facing healthcare marketers isn't...
A month into 2026, Google has been busy rolling out updates and Googlebot crawl limits are now at the center of technical SEO conversations. On February 5th, the search giant released the first core update of the year with the Discover core update, which’d dictate how content would surface in the feed. If that wasn’t enough, Google has now come up with another update. In early 2026, Google...
Voice search has rapidly become a mainstream way for users to find information online, driven by the growing use of smartphones and voice-enabled assistants like Google Assistant, Siri, and Alexa. As search behavior shifts from typed keywords to spoken, conversational queries, businesses must rethink how they create and structure their content. Writing effective SEO content for voice search...
On February 5th, Google rolled out its first core update of 2026. This February 2026 Discover core update marks a shift in how content surfaces in the Discover feed. Unlike general search core updates, this change focuses entirely on Discover, Google's interest-based content feed. It specifically targets English-language users in the U.S., with plans for a global rollout in the coming months....
In today’s digital landscape, creating content that ranks well on search engines is no longer just about keywords and backlinks. Search engines have evolved to prioritize user experience. Balancing readability and SEO is one of the most critical aspects of effective content creation. While SEO helps your content rank higher in search engine results, over-optimizing can result in awkward phrasing...
Healthcare apps are reshaping the patient experience—making care more accessible, efficient, and outcome-driven. Developing an application that meets the requirements of the intended user is a monumental undertaking. A solid understanding of best practices in medical application development is critical to ensuring compliance, usability, and high-quality patient care. The application must be...
The deep-learning boom started in 2018, triggering the evolution of modern generative AI systems. Google’s AI Overviews, Bing’s Copilot, Perplexity, and ChatGPT are changing how users discover information. It has led to the development of a new discipline of search engine optimization (SEO) known as Generative Engine Optimization (GEO). While traditional search engines display links in a ranked...
