One of the goals of healthcare digital marketing is humanizing your practice. Your healthcare SEO efforts can be stimulated by humanizing your brand. It is a strategy followed by companies and businesses these days to drive customer…
What Is Technical SEO? How Important Is It for Content and its Rankings?
How significant is technical SEO for medical websites in this smartphone age? An integral part of healthcare website design, technical SEO involves designing your website to be intuitive for your targeted visitors as well as search engine algorithms….
How to Audit Your Web Pages and Apps with Google Lighthouse
Healthcare digital marketing relies a lot on the success of the desktop and mobile website and apps of a hospital, specialist care center, or physician clinic. Once the website is created, content needs to be updated regularly.
How Physicians Can Ensure HIPAA Compliance on Social Media
Social media optimization is one of the major elements of digital marketing for healthcare. The social networks serve as a great outreach mechanism in ways that conventional marketing just can’t. And for physicians and healthcare centers…
How to Launch Your Own Social Media Marketing Campaign and See It Succeed
Social media is no longer rocket science and every brand, in whichever sector they operate in, is very much into it. Every major brand is not just present, but also active across all major social media platforms and most of them have dedicated teams…
What Metrics Can You Use to Measure Online Success
As a healthcare business, you may have invested in a healthcare SEO campaign that is vital for your online success. Most business owners and managers measure the success of their SEO campaign by Googling the keywords…
Optimizing Your Website for Google Success in 2018
2018 is set to be the year when mobile and cross-device website usability would become the defining factor. The emphasis is not on inbound links and keywords alone, but also how easy and pleasant the website…
Why You Need Progressive Web Apps in 2018
Digital marketing for healthcare is all about mobile these days. With the expected launch of Google’s mobile-first index not so far away, the future is certainly mobile. SEO innovations will most certainly involve…
The Role of HIPAA Compliance in Medical Website Design
Better healthcare SEO, a responsive design, and an easy to use interface may not be enough for a physician or hospital website to meet the expected standards. Health Insurance Portability and Accountability Act (HIPAA) compliance matters…
How to Get Your Healthcare Center Figure in Facebook Local Searches
Mobile SEO services are really important for healthcare practices these days, since a good deal of search is carried out on mobile phones. Social networks such as Facebook are capitalizing on this trend…