As videos have risen to be an integral part of online marketing, video marketing is becoming one of the most popular ways to attract more audience. YouTube SEO plays a key role in healthcare digital marketing, as healthcare providers……
Technical SEO – Some Important Considerations to Meet New Challenges
Technical SEO is an important part of healthcare digital marketing just as for marketing in any other business sector. It refers to the process of optimizing the features of a website apart from on page content. It improves crawling and lays a strong…
8 Medical Website Design Strategies to Improve Patient Engagement
Physician website design has become a very significant consideration in the present-day constantly connected world. Most of your prospective as well as existing patients are always online and want information at their fingertips….
Why Ranking #1 Needn’t Be the Ultimate SEO Goal for Medical Businesses
Is a number one ranking in Google as significant as it used to be? Healthcare SEO has been focused on achieving that coveted number one position or at least ranking in the first search engine results page, but now the #1 rank seems…..
How to Ensure a Humanized Outreach for Your Medical Practice
One of the goals of healthcare digital marketing is humanizing your practice. Your healthcare SEO efforts can be stimulated by humanizing your brand. It is a strategy followed by companies and businesses these days to drive customer…
What Is Technical SEO? How Important Is It for Content and its Rankings?
How significant is technical SEO for medical websites in this smartphone age? An integral part of healthcare website design, technical SEO involves designing your website to be intuitive for your targeted visitors as well as search engine algorithms….
How to Audit Your Web Pages and Apps with Google Lighthouse
Healthcare digital marketing relies a lot on the success of the desktop and mobile website and apps of a hospital, specialist care center, or physician clinic. Once the website is created, content needs to be updated regularly.
How Physicians Can Ensure HIPAA Compliance on Social Media
Social media optimization is one of the major elements of digital marketing for healthcare. The social networks serve as a great outreach mechanism in ways that conventional marketing just can’t. And for physicians and healthcare centers…
How to Launch Your Own Social Media Marketing Campaign and See It Succeed
Social media is no longer rocket science and every brand, in whichever sector they operate in, is very much into it. Every major brand is not just present, but also active across all major social media platforms and most of them have dedicated teams…
What Metrics Can You Use to Measure Online Success
As a healthcare business, you may have invested in a healthcare SEO campaign that is vital for your online success. Most business owners and managers measure the success of their SEO campaign by Googling the keywords…