For many years, search was typically limited to computers and smartphones, dominated by Google’s model of delivering ranked lists of links. Businesses that wanted a strong online presence had to optimize for search engines utilizing traditional strategies such as keyword targeting and link building. However, the advent of generative AI tools such as Google’s Gemini, ChatGPT, and Bing AI Chat has...
A healthcare website is the doorway to optimized online presence, increased patient intake, and enhanced financial health for medical organizations. However, with smartphone search becoming the dominant form of online searching, practices that do not prioritize mobile optimization for healthcare websites do not stay relevant with users. As a result, you may miss out on a huge chunk of...
“Oh! Yet another marketing buzzword.” As a digital marketer, these were my first thoughts when I initially heard about SCO marketing. But, after a bit of digging in, I slowly realized it has the real substance to help improve your digital presence. In the digital world of optimization, SEO is no longer the only game in town. With digital marketers slowly drifting away from the traditional routes...
Search Engine Optimization (SEO) has long been the cornerstone of any robust online marketing strategy, guiding how businesses attract and retain digital traffic. However, the rapid advancement of Artificial Intelligence (AI) is revolutionizing SEO, compelling marketers to rethink their strategies and adapt to new paradigms. Right from improving search accuracy to enhancing user experience,...
At its annual I/O developer keynote event, Google announced significant shifts in the way users interact with search daily. The tech company has advanced AI-powered search by introducing AI Overviews and AI Mode to a broader audience, along with new integrated features. By providing more intuitive, conversational capabilities to discover information, this transformation marks a departure from...
In the contemporary healthcare scenario, where every organization invests in marketing, differentiating yourself and building trust can feel like a Herculean task. Modern patients are tech-savvy and informed, weighing numerous factors before choosing a healthcare provider. Traditional marketing methods, such as billboards or newspaper ads, are no longer sufficient to attract new patients....
Patients and Google—a bond that is not only unbreakable, but also growing stronger with each passing day. Why is that? Well, 77% of patients (85%, in case of millennials), use search engines before booking an appointment with a healthcare provider. This means that if you aren’t visible online, you’re practically invisible to your patients who are probably looking for you. The healthcare industry...
Healthcare organizations invest in content marketing, PPC ads, and search engine optimization (SEO) strategies to attract new patients and boost profitability. While these methods are proven to be effective, their impact can vary according to the organization’s goal, target audience, and overall marketing approach. So how do healthcare providers determine the success of their online advertising...
Google announced its decision to roll out AI Max for Search Campaigns, a new campaign-level setting designed to maximize ad performance on May 7th, 2025. This marks a major leap in AI-powered search advertising, as AI Max leverages automation to deliver smarter targeting and real-time optimization. AI-driven search engines are becoming more advanced by going beyond matching user’s intent to...
There are many aspects involved to make content marketing strategy work in your favor. However, the most important aspect would be to create evergreen blog posts or guides or any form of content that drives regular engagement and stays fresh no matter the date or occasion. Evergreen content is that black or white dress in your closet—it’s a classic, reliable, looks good on anybody and it works...
