Social media ROI refers to the revenue earned from all your social media marketing efforts that is measured in terms of dollars. To measure this correctly you should know how much money you are investing in social media…
Medical Mobile Apps Ensure Better Healthcare Access to Patients
It is quite evident from today’s lifestyle that people greatly rely on mobile and mobile apps to meet various requirements including healthcare. This has made healthcare digital marketing very significant…
How Google’s Smart Home Concept Could Make Search Conversational
Healthcare SEO, like any other SEO sub-branch, depends a lot on the technological revolutions that are occurring in our day-to-day lives. It may sound odd, but the reason the above statement is true is because many of these digital revolutions are…
Difference between Optimizing Website vs. Optimizing Traffic
Healthcare businesses have largely relied on word-of-mouth to bring new consumers. Though traditional advertising has been instrumental in building brand awareness, people rely a lot on referrals before making a decision…
How to Measure Conversion Rate Optimization
The goal of any search engine optimization effort is conversions, and it’s no different in healthcare SEO as well. You need to get your visitors to sign up for your services since that is what brings in earnings. Conversion rate optimization (CRO) focuses on these, and Rajeev Rajagopal, President of Managed Outsource Solutions (MOS) explains the ins and outs of what CRO is all about and how healthcare digital marketing services can contribute to improving CRO.
Five Versatile Mobile App Development Frameworks
Mobile app development is one of the much sought after mobile SEO services because these provide an effective way of reaching out to targeted consumers. Healthcare digital marketing focuses on developing the best mobile healthcare apps and software…
8 Medical SEO Practices That You Should Discard
Today's businesses, particularly those in the E-Commerce sector, rely significantly on organic search traffic to grow their client base and revenue. Since the first page of search results receives an astounding 71% of all link clinks, performing well in SEO (search engine optimization) will usually get you a spot on the first page of search results. Many years ago, SEO was very different from...
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How to Use Google Analytics to Improve Your Medical Website [Infographics]
Want to know how well your medical website is performing online? Medical website marketing requires the use of advanced tools to track your site. Now monitoring the performance of your website is quite easy…
How to Measure Your Conversion Rate Optimization
Conversion rate optimization (CRO) is a digital marketing technique focused on helping businesses gain more potential customers. The main goal of this strategy is to enhance the end user’s digital experience…
Getting to the Root of the Intrusive Interstitial Penalty
Medical SEO needs to keep itself abreast of Google’s algorithmic changes. One of the most recent changes deals with mobile websites and Google’s penalty on mobile web pages incorporating interstitials. Interstitials on mobile web …