Google has introduced an experimental AI-powered configuration feature in Search Console’s Performance report. The new Google Search Console update tool is designed to simplify the setup of filters, metrics, and comparisons, making it easier for website owners and SEO professionals to analyze organic search traffic.
How to Use AI-Powered Configuration in Google Search Console
AI-powered configuration is a new tool that allows users to describe the analysis they want to see using natural language. The AI automatically converts conversational inputs into appropriate filters and settings, instantly configuring the Performance report. This includes:
- Applying filters: Narrowing data by query, page, country, device, search appearance, or date range. Users can make request such as “Show me queries on phone searches that contain the word ‘sports’ in the last 6 months.”
- Configuring comparisons: Setting up custom comparisons such as comparing traffic for pages containing ‘/blog’ in the current quarter to the same quarter last year.
- Selecting metrics: Choosing from four available metrics – Clicks, Impressions, Average CTR, and Average Position to display based on your input, like “Show me the Average CTR and Average Position of my queries in Spain in the last 28 days.”
Limitations and Considerations
Google cautions that this experimental AI feature has several limitations:
- It supports only the Performance report for Search results and is not available for Discover or News reports.
- The AI may misinterpret natural-language requests, so filters and settings should be reviewed before analysis.
- The feature only configures reports and does not allow sorting of tables or exporting of data.
Who Can Use the Feature?
The AI-powered configuration is currently rolling out to a limited set of websites. It is aimed at site owners, digital marketers, and SEO professionals who rely on Performance reports to monitor organic traffic reporting.
When is the Rollout Phase?
The tool is gradually being rolled out, and more websites are expected to gain access to it over time. Google encourages users to provide feedback on the feature through available channels to help improve its performance and accuracy.
Key Takeaways
The AI-powered configuration feature in Google Search Console is designed to streamline the setup of Performance reports, allowing users to spend less time on manual configuration. While the feature is still experimental, Google notes that verifying the settings and providing feedback will help ensure accurate results as it gradually becomes available to more websites. By partnering with professional SEO services, brands can enhance their overall search reporting process for faster insights into organic search performance, more efficient analysis of queries and pages, and clearer visibility into trends.
