A blog is a platform where writers share their thoughts and feelings. It serves the purpose of a diary. Over time, the popularity of this space witnessed a great surge, and now business firms utilize blogs to promote their services. Blog content that is published might remain relevant for SEO long past its publication. Such content is called evergreen content and will continue to attract traffic.
Other types of content may attract traffic when it is posted but will see a significant drop in visitors eventually. Updating your content is one way to keep it evergreen. Digital marketing outsourcing companies that provide content writing services can help you in this process with timely updating your content to maintain the ranking of your website.
What is Evergreen Content?
Evergreen means timeless. The term is used to describe the content of the blogs that remains relevant and beneficial for a long time. These blogs are in contrast to news articles, seasonal content, content on trending topics and so on.
Evergreen content can create a high impact on the SEO ranking of a website. The topics of the evergreen content engage people as well as serve purpose irrespective of time. It is important to retain the quality of your content to ensure that it remains relevant for a long period of time.
Forms of writing that fall under the category of evergreen content are:
- Guidelines for a particular activity
- Top tips
Let’s see how evergreen content can increase the ranking of your website:
With seasonal content, you may struggle to receive a steady flow of organic traffic to your website. However, as people always search certain topics frequently, organic SEO companies use evergreen content for consistent traffic as well as save time and energy without giving much pressure to content creation.
Evergreen content is a valuable treasure for any kind of business. Such content should be well structured and maintain quality.
Benefits of Evergreen Content
The benefits of evergreen content include:
- Provides visibility in Search Engine Result Page (SERP)
- Generate leads for a long time
- As the content is always updated with the current changes, you can manage to find your own space among the search results
- Can build backlinks even after many years
Tips for Using Evergreen Content
1) Write content for common people or beginners
When you write content on a particular topic, you should have an idea about the audience of your website. You should always remember that your audience are not experts and your audience are mostly common people or beginners. To prepare content for beginners to acquire information related to the particular topic.
2) Selecting correct keyword
Keywords give life to content. Without relevant keywords, even evergreen content can’t boost your SEO ranking. Long tail keywords perform better and are applicable for evergreen content as well. So, search for relevant keywords people frequently use for search and use them in your content.
3) Use language according to your audience
Every website is meant for a particular audience. Content creators create content for beginners or people who have limited knowledge about the topic. It is recommended to use simple words that a beginner can understand. Always remember that it is better to avoid using too many technical terms.
4) Optimize your content
Even though you are updating an already written blog, you should implement SEO practices for on-page optimization. Remember keyword stuffing will affect negatively affect even evergreen content.
5) Reuse already existing content
After creating a good piece of content, you can reuse the same content in different ways such as infographic, PPT, PDF and so on.
6) Create a content calendar
It is necessary to create a content calendar to organize your working schedule, ensure that your content team is on track, and manage your repurposed content.
Steps to Create Evergreen Content
You need to follow certain steps while creating or updating evergreen content:
- Add relevant and updated information
- Delete or edit irrelevant or outdated information
- Check your already existing links for checking broken links, finding more credible links and so forth
- Add new forms of media like infographics, podcasts and so on as it helps you to breathe fresh air
- Make the content more interactive
- Check the grammar and spellings multiple times before final posting
There are certain websites that are considered major producers of evergreen content.
Here are 4 examples
As the name suggests, evergreen blogs remain relevant forever by retaining their importance. Updating content on a timely basis helps it stay evergreen. Affordable digital marketing services are available to help you with this.
What to Do With Old Blog Posts?