A healthcare website is the doorway to optimized online presence, increased patient intake, and enhanced financial health for medical organizations. However, with smartphone search becoming the dominant form of online searching, practices that do not prioritize mobile optimization for healthcare websites do not stay relevant with users. As a result, you may miss out on a huge chunk of...
Are you struggling to attract more patients online for your dental practice? In today's digital age, having a robust online presence is crucial for modern dental practices. Building a professional dental website serves as the foundation for a digital marketing strategy. A new website combined with an effective dental marketing technology, is the key to building a strong online presence. With...
People often ignore dental care until they suffer from severe pain, noticeable discomfort, or other complications. When the patient wants an oral treatment, he/she looks for websites with relevant information about dental care or dentists that can help them take the next step. This is why having information-rich content is essential for a dental website. Your website acts as a virtual front...
Have you ever visited a website and wondered how, in some of them, the page loads instantly and in some, you are stuck watching certain page elements (fonts and especially images) load sluggishly, one by one, making you feel like you’re wading through molasses on a cold day? (I’ll admit-I even blamed my wi-fi for it!) They are not caused by your internet connection but by nifty techniques used...
What Is Accessibility Testing? Accessibility testing is an aspect of software development focused on the process of evaluating digital content such as a website to ensure usability without relying on traditional means of interaction. The goal of accessibility testing is to make sure websites, web applications, and other digital products are accessible for everyone, including users with...
When you create content, your goal should be to provide valuable information that educates users as well as the search engines about your website. Your content strategy is effective only if your web design supports that strategy. A content strategy requires creating blogs, resources guides, links to social media, sales sheets, videos, etc for a website. So, if you are planning to set up a...
A call to action or CTA refers to a short piece of content in text or button that directs online visitors to take desired actions such as - click a link, subscribe to a newsletter, buy a product and so on. CTAs are the simplest and the first step to get customers. It often appears as a pop-up box, banner, or call-to-action button on a website. They help a business drive a variety of different...
Content Management Systems (CMS) have become essential tools in the constantly changing field of web design and development, transforming the process of creating, maintaining, and updating websites. A content management system (CMS) is the foundation of a website. It offers an intuitive user interface that makes it possible for people and organizations to publish, update, and arrange material...
Imagine this scenario, where you show up at one of your favorite daily retail stores, only to find a signboard that says, “We’ve Moved” but without a forwarding address. Quite disappointing, yes? That’s exactly how users and search engines feel when you change your website’s domain name, especially without following a solid changing website domain name SEO plan. And, apart from leaving behind a...
In digital marketing, web page speed or page load time is a major consideration when it comes to attracting and retaining visitors. A slow website increases bounce rate, kills conversions, and impacts search rankings. Page speed impacts how long your visitors stay on your site, how many of those visitors convert into paying customers, how much you pay on a CPC basis in paid search, and where you...
