Keywords are the backbone of SEO. Without keywords, optimization of content is not possible. Thus, keyword research is important in SEO. It is an effective technique used by businesses and corporate firms globally for improving their business. It helps them understand the needs of their users. Usually, companies make use of keyword research tools to identify the popular words or phrases used by target users. These keywords are incorporated in such a way as to increase the ranking in Search Engine Result Pages (SERPs). Digital marketing service companies can assist business firms in keyword research and implement them in a professional and effective manner.
In this infographic, you can view the types of keywords, and tips for effective use of keyword research.