Keywords are a very significant component of SEO. Without keywords, you can’t optimize content for the search engines. Keywords are the words or phrases users use to find what they are looking for, whether product, service or information. These keywords decide the position of the website and its content on Search Engine Result Pages (SERPs). As many businesses and corporate firms are getting digitized, the relevance of keywords increases. In this scenario, keyword research is very important. It helps to find out the ranking and position of a particular word in the search engine. Businesses can rely on digital marketing service companies as they approach in a professional and effective manner. However, there are certain tools that assist in keyword research.