When you hear the term ‘SEO’, what is it that comes to your mind first? Perhaps keyword research, analytics, and link building? Well, there’s more to it! While elements such as social media and content marketing play an important role in helping a medical website rank well, effective medical SEO today goes far beyond those basics. That said, content creation, though extremely valuable, can often...
Update As on September 22: Google Has Completed Rolling out August 2025 Spam Update Google has completed its first spam update of this year, which ran from August 26th to September 22nd. Though details regarding this specific update remain sparse, the tech giant describes ‘spam updates’ as enhancements to automated systems like SpamBrain that target and reduce search spam without reordering the...
Are you on a frantic content marketing spree for your website and planning to optimize its content to increase SEO value? Then, start by building Frequently Asked Questions (FAQ) content. Today, almost every website …
Google rolled out a new search feature called “Preferred Sources” in the Top Stories section on August 12th, 2025. What started as an experimental Search Labs tool is now a live add-on feature available to all signed-in users, giving them direct control over their news feed. This new tool allows you to select your preferred news outlets, ensuring your content appears more prominently in the...
Not too long ago - maybe, five years back - the ultimate digital bragging right was “We’re on page one of Google.” Fast forward to today, and the table has turned on its head. You could own the top spot for your industry’s biggest keywords, but if AI platforms like ChatGPT, Claude, Gemini, or Perplexity aren’t mentioning you, you might as well be invisible to a growing audience that never even...
Search Engine Optimization strategies will improve your website visibility and help people to find it in SERPs. In today’s digital world, people are more dependent on the internet to find health-related information and services …
The emergence of AI-generated content and SEO has raised both excitement and concern for marketers, SEO specialists, and content creators. While artificial intelligence offers convenience and speed, it also introduces challenges, especially when it comes to search engine rankings. For businesses that rely on online visibility, navigating this new terrain requires a well-informed strategy. That’s...
What if I tell you that you had a potential weapon in one of your digital marketing arsenal (website) all the time, that could potentially outsmart Google’s AI search? It’s called Cornerstone Content. And in the upcoming age of cornerstone content in AI search, this weapon will be your best defense against going invisible. With AI-generated results taking the center stage in search (even before...
If you are on a frantic health content marketing spree and not quite sure where to begin, start by building Frequently Asked Questions (FAQ) content. Providing answers to FAQs can improve online marketing effectiveness and drive …
Healthcare businesses are increasingly relying on online advertising in the pursuit of a new patient base. Content marketing, social media posts, and paid ads are all effective methods that provide considerable results in the competitive healthcare market. However, these digital marketing strategies impact only specific targets of the audience, the English-speaking demographic. While English is...
