Picture this scenario: you are browsing online for a product, but the website takes an eternity to load—with the layout constantly shifting, ads appearing from nowhere and your clicks being met with no response. Frustrating? Absolutely! We all have been there; at least once. Now, imagine this agonizing experience happening with your website. Every second it is driving away your potential...
Have you ever visited a website and wondered how, in some of them, the page loads instantly and in some, you are stuck watching certain page elements (fonts and especially images) load sluggishly, one by one, making you feel like you’re wading through molasses on a cold day? (I’ll admit-I even blamed my wi-fi for it!) They are not caused by your internet connection but by nifty techniques used...
While developing a website, web developers often focus on the technical aspects like coding, layout and user experience. But here’s the kicker:- even the most beautifully & technically designed website can struggle to reach their audience, if it is not optimized for search engines. Search Engine Optimization (SEO) holds the key in making your website visible on search engines like Google and...
During one of the episodes of Google’s “Search Off the Record” SEO podcast, Gary Illyes, a senior member of Google’s Search Relations team, hinted at a possible shakeup regarding the SEO value of Country Code Top-level Domains (ccTLDs) soon. He was quoted saying, “Think about all the funny domain names that you can buy nowadays like the .ai. I think that’s Antigua or something… It doesn’t say...
Attention span is the modern-day Achilles Heel-not just for Gen Zs but for all generations thriving in today’s fast-paced digital landscape. Let me quantify just how dismal it is: Scientists and psychologists who have been studying attention span over the past 20 years, have found that the average time a person can focus on a task has dropped from 2 1⁄2 minutes to a mere 45 seconds! For internet...
What are Push Notifications? Push notifications are brief, targeted clickable prompts that are pushed to appear in a user’s device, both desktop and mobile in real-time. These messages can include elements such as texts, images, logo, and buttons, designed to direct users to your website. Push alerts are strictly a user-permission based direct communication system delivered with the help of push...
Google introduced the November broad core algorithm on 11th November 2024. The algorithm change is expected to take about two weeks to finish rolling out, Google said. This latest iteration denotes the third core algorithm update of this year, followed by the previous August ’24 and March 24’ core updates. Announcing the rollout of this update on X, Google posted: “Today we released the November...
Artificial Intelligence (AI) is now literally everywhere. It is on a mission, shaping various industries towards efficiency and excellence with content creation services at the forefront of this transformation. Content creation is all about grabbing the readers’ eyes, having them engaged and leaving an indelible mark on them, even after consuming the content. And now, with the help of AI,...
Managing a website—in a competitive digital landscape like the present—is a challenging task in itself. From content creation to website navigation and analytics, there are a lot of things to take care of, in order to stay on top of the game. One of the crucial elements that contribute to the success of a website in the digital marketing world is the timely optimization of website content for...
In today’s fiercely competitive digital landscape, businesses are constantly in search for advanced tools and quirky strategies to improve their SEO ranking and drive organic traffic to gain that competitive edge. One such tool is the AI-powered chatbot. Originally, AI chatbot was developed for aiding customer service interaction but now, it has grown into a highly customizable tool that can...
