Not too long ago - maybe, five years back - the ultimate digital bragging right was “We’re on page one of Google.” Fast forward to today, and the table has turned on its head. You could own the top spot for your industry’s biggest keywords, but if AI platforms like ChatGPT, Claude, Gemini, or Perplexity aren’t mentioning you, you might as well be invisible to a growing audience that never even...
Search Engine Optimization strategies will improve your website visibility and help people to find it in SERPs. In today’s digital world, people are more dependent on the internet to find health-related information and services …
The emergence of AI-generated content and SEO has raised both excitement and concern for marketers, SEO specialists, and content creators. While artificial intelligence offers convenience and speed, it also introduces challenges, especially when it comes to search engine rankings. For businesses that rely on online visibility, navigating this new terrain requires a well-informed strategy. That’s...
What if I tell you that you had a potential weapon in one of your digital marketing arsenal (website) all the time, that could potentially outsmart Google’s AI search? It’s called Cornerstone Content. And in the upcoming age of cornerstone content in AI search, this weapon will be your best defense against going invisible. With AI-generated results taking the center stage in search (even before...
If you are on a frantic health content marketing spree and not quite sure where to begin, start by building Frequently Asked Questions (FAQ) content. Providing answers to FAQs can improve online marketing effectiveness and drive …
Healthcare businesses are increasingly relying on online advertising in the pursuit of a new patient base. Content marketing, social media posts, and paid ads are all effective methods that provide considerable results in the competitive healthcare market. However, these digital marketing strategies impact only specific targets of the audience, the English-speaking demographic. While English is...
Medical social media marketing is a great way for your health practice to connect with current and potential patients. Choosing a suitable social media platform and merging all the healthcare digital marketing tools will yield superior results …
In an era where digital transformation is reshaping every industry, healthcare is no exception. The global healthcare IT market is projected to surge from $394.6 billion in 2022 to $974.5 billion by 2027, according to Markets and Markets. This tremendous growth reflects the increasing demand for custom software solutions for healthcare that are innovative, scalable, and adaptable to both...
Looking to breathe new life into your old blog posts? Unique, quality and intent-focused content remains a key element in any digital marketing strategy. But in today’s fast-paced digital landscape, even your best-performing blog content can lose visibility over time. It is easy for your once-promising blog content to become stale and outdated. Search engine algorithms evolve, user search intent...
“Around 65% of Google searches now culminate without a click.” If you’re a website owner, your heart might have stopped for a couple of seconds reading this. However, this is true—more than half of users searching on Google, leave without even having to visit a website due to zero-click searches. And, if you’re seeing your website ranks climb but your clicks are plummeting, then you are not...
