77% of people look for healthcare-related information online before booking a healthcare appointment. And, if you think they’re just looking for nearby hospitals or clinic details, you’re wrong. They’re browsing symptoms, treatment guides, patient testimonials, and even comparing physicians before deciding. This means your website isn’t just a digital brochure, it’s the first point of trust for...
Search engines find new content by following links. Orphan pages are pages on a website that don’t have any internal links pointing to them from anywhere else on the site. As a result, orphan pages are difficult for search engines to find and index, even if they contain useful content. By linking orphan pages appropriately, you ensure better distribution of page authority across your site,...
Active patient engagement often takes a backseat due to the focus on clinical priorities such as treatment, protocols, and outcomes. However, patients who participate in their care are more likely to follow treatment plans, attend follow-up appointments, and notice better health results. This is where SMS marketing in healthcare plays a vital role by bridging the communication gap between...
AI-driven answer engines such as ChatGPT, perplexity AI, and copilot now influence how people find information, discover brands, and make decisions online. Websites that rank on the first SERP page but don’t appear in any AI responses risk losing visibility and being surpassed by competitors. But how do you effectively measure the impact of AI search platforms on your content, traffic, and...
Our latest post explores AI visibility metrics—measuring how often your content is cited, summarized, and recommended by AI-driven platforms. These insights help you make smarter, data-driven decisions and boost engagement in today’s AI-first search landscape. For decades, SEO teams have relied on analytics, detailed reporting, and measurable results to drive informed decision-making and refine...
For years, we navigated the web by clicking blue links that carried us from page to page. Ranking on the first page meant the difference between visibility and obscurity, shaping which businesses thrived and which fell behind. This battle for securing the top-ranking spot turned search engine optimization into a billion-dollar industry, where visibility was built through keywords, backlinks, and...
Patience is now rapidly becoming a depleting commodity in this fast-paced digital world. When someone clicks on your website, they expect it to load instantly. Research shows users form an impression in less than a second—faster than the blink of an eye. If your site takes too long to load, they’ll leave before exploring what you offer. Loading speed is directly tied to bounce rates, user...
Picture this scenario: A patient opens up his laptop in the middle of the night, frantically searching for answers about a sudden chest pain he’s experiencing. However, instead of typing in cliched keywords like “causes of chest pain”, he would be asking: “What could be causing this sharp pain in my chest and should I go to the emergency room?” Well, say hello to conversational queries. Now,...
Google has emphasized that user experience plays a critical role in determining how websites rank in search results. Among the many elements that shape this experience, Core Web Vitals standards stand out as essential web performance metrics. These indicators, focused on site speed, stability and interactivity, help evaluate how users actually perceive a webpage. Meeting these standards ensures...
The search landscape has always been evolving, but nothing has disrupted it as quickly and drastically as artificial intelligence (AI). Nearly every business that relies on SEO as a growth channel is adjusting its strategies to keep pace with these changes. The role of SEO is no longer just about keywords and backlinks, it’s about understanding how search engines and users are adapting in an...
