Zero-clicks. The majority of online searches now end in zero-clicks, which means, users will have answers to their queries displayed on the search engine results page (SERP), rather than a series of external links to click on. If you’re keen about statistics, let me present this to you: over 65% of all searches are now zero-clicks, with that number to surpass 70% by the end of 2025, illustrating...
For many years, search was typically limited to computers and smartphones, dominated by Google’s model of delivering ranked lists of links. Businesses that wanted a strong online presence had to optimize for search engines utilizing traditional strategies such as keyword targeting and link building. However, the advent of generative AI tools such as Google’s Gemini, ChatGPT, and Bing AI Chat has...
Search Engine Optimization (SEO) has long been the cornerstone of any robust online marketing strategy, guiding how businesses attract and retain digital traffic. However, the rapid advancement of Artificial Intelligence (AI) is revolutionizing SEO, compelling marketers to rethink their strategies and adapt to new paradigms. Right from improving search accuracy to enhancing user experience,...
At its annual I/O developer keynote event, Google announced significant shifts in the way users interact with search daily. The tech company has advanced AI-powered search by introducing AI Overviews and AI Mode to a broader audience, along with new integrated features. By providing more intuitive, conversational capabilities to discover information, this transformation marks a departure from...
Google announced its decision to roll out AI Max for Search Campaigns, a new campaign-level setting designed to maximize ad performance on May 7th, 2025. This marks a major leap in AI-powered search advertising, as AI Max leverages automation to deliver smarter targeting and real-time optimization. AI-driven search engines are becoming more advanced by going beyond matching user’s intent to...
It is estimated that by 2025, more than 50% of all internet searches would be powered by AI-powered search engines instead of traditional ones. And, guess what? It is happening now as we speak! This is not just a stat—it’s a seismic shift in how people discover, consume, and act on information. Hard to believe, right? Well, allow me to lay out the proof. Veteran social media marketer Trevor...
Google has taken its AI mode a step further by introducing ads within the feature, confirming the news to Adweek in early March. AI mode, a new AI-driven search feature launched by Google to answer multi-step user queries, will blend advertisements directly into the AI’s responses. While ads have yet to appear in AI mode, the search giant reported that they will “leverage learnings” from the...
In the ever-evolving realm of digital marketing for healthcare, Artificial Intelligence (AI) is emerging as a transformative force. Right from personalized patient experiences to data-driven decisions, AI is revolutionizing how healthcare providers connect with their patients. A critical aspect to staying ahead in this competitive landscape, leveraging AI enables more targeted and customized...
Artificial Intelligence (AI) and mental healthcare—who would have thought these two terms would go hand in hand, that too, in our lifetime? AI is evolving at breakneck speed, disrupting every industry in its wake. And, mental health is about to become the next chapter. “Hello, how are you doing?” would be the question you’d be hearing more from an AI chatbot, over a therapist these days. A...
Did you know that: 82% of all businesses have either adopted Artificial Intelligence (AI) or have it in their radar, for automating their processes? (Exploding Topics) And, that’s not all. According to a publication by PwC, AI is forecasted to contribute a staggering US$15.7 trillion to the global economy by 2030. That is more than the current GDP of Germany, Japan and India combined! These...
