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10 Types of Infographics and Their Role in Healthcare

by | Last updated May 11, 2022 | Published on Nov 3, 2020 | Healthcare Marketing


An infographic combines the best of text images and design to represent complex data, and makes it easy for readers to understand and digest whatever the data is. Experts in healthcare website design services ensure that the infographics included in your website can present your information effectively. Incorporating infographics in your healthcare website plays a vital role because they:

  • Inform patients in terms of various procedures and pathological conditions.
  • Can facilitate the process of patients understanding the risks or causes related to a disease or condition.
  • Build a bridge between laymen and health professionals.
  • Can communicate key messages clearly and even challenge people to change the way they think.
  • Improve the ability of people to grasp health information and help enhance the patient’s decision-making capabilities; they may also help improve the relationship between the patient and practitioner.

Generally, infographics can improve audience engagement by communicating information in a colorful and concise manner.

Infographics can be of different types, which you can use depending on your objective and the information type you are presenting:

  • Statistical: It is the best infographic that you can use to back up an argument with relevant data, or to present survey results, or data from more than one source. A statistical infographic focuses on your data and its layout, and visuals will help to tell the story behind that particular data. The storytelling devices can include:
    • Charts
    • Images
    • Icons
    • Eye-catching fonts

    Image source:

    For instance, the above demographics report includes pie charts, pictograms, map, and a bar graph. This mixture of graphs and charts is suitable when you want to present various facts and figures so that the information is best communicated to your audience.

  • Timeline: This type of infographic is used to visualize the history of a trend, company, or product to highlight important dates or to give an overview of events. It helps to increase audience engagement with your brand and also produce leads. It can be designed in a vertical, horizontal, or winding format according to the space available and the type of information that you will display. This infographic helps create a clearer picture of a timeframe and is easy for the customers to follow each event and its corresponding date through it.
  • Informational: This infographic contains more text than other infographic types. It is used to explain concepts or topics with the help of visuals. It builds credibility as it lets you show your expertise and also educate audience. An informational infographic is separated into different sections with descriptive headings. When you number each section, it helps in the flow of infographic design. Moreover, it is found that people like infographics with numbers in the title. So, with descriptive headings and illustrative icons you can make communication easier.

    Image Source:

  • Comparison: This infographic type is used to compare two products, ideas, people, events, places, and things. Apart from that, you can use it to visually compare and contrast seemingly opposing things to show the differences, similarities, and relative advantage. You should choose this infographic if you want to help your audience choose a service between two options, or to show the benefits of one over the other. It can help speed up the decision-making process and lead to more conversions.
  • Process: You can use a process infographic to provide a summary or overview of the steps in a process. It simplifies and clarifies each step to make it easy to understand. It follows a straightforward left-to-right or top-to-bottom flow.
  • Geographical: This infographic represents information based on locations or demographic data. For instance, it is ideal for showing the survey or statistical results about the consumption of your products or services. It allows your customers to connect a place to a fact or event. For instance, a map shown by an organization to show the number of employees working in its offices located in different regions of the world, provides a clear idea about how big the company is and also shows the location of its branches.
  • Hierarchical: Hierarchical infographics organize information according to certain levels like the importance level, income level, difficulty level, etc. Most commonly, you can see it in pyramid shape or in the organizational chart form. This type of infographic compares different levels and shows how they are related to each other.
  • How-to: It explains how to achieve a specific outcome and demonstrates the steps to do so. If your purpose is to teach your audience to act or about using a product, using this will be a good option. When people find something easy to understand, especially if it helps them learn something helpful, it is very likely to be shared. So, a how-to infographic will most probably reach a larger audience.
  • Anatomical: This infographic breaks down information about a particular topic, or tells the audience how a service or tool works. The example shown below given in, is the anatomical infographic type that uses visual metaphors like the human body to show information. It displays the anatomy of a person who works as an information designer.


  • Interactive: It lets the audience decide how they can explore each section of the content. They can do it by dragging elements or clicking it, zooming in, and choosing answers to questions. You can use an interactive infographic if your aim is to engage the audience and increase the time they spend with the content. Interactive infographics are captivating and inspire the audience to stay longer, encouraging them to explore and understand the details presented.

Infographics are visual interpretations of data that use charts, graphs, images, etc. to represent information. They are very useful in healthcare digital marketing mainly because they combine color, graphics, and data in the most appealing way, ensuring clear communication of the medical information. Healthcare entities can better connect with patients and healthcare consumers through attractive and informative infographics. This content format is popular among consumers because they help them digest the information faster. For any business, well-designed infographics with relevant and unique content would help improve brand awareness and boost the overall SEO efforts.

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