2017 is looking to be a great year for SEO. As healthcare providers looking to reach out to more consumers and make further strides into profitability, you need to have a winning SEO strategy in place. What are the things you need to do to …
Choosing the Right AI Visibility Tool: Key Criteria to Consider
AI-driven answer engines such as ChatGPT, perplexity AI, and copilot now influence how people find information, discover brands, and make decisions online. Websites that rank on the first SERP page but don’t appear in any AI responses risk losing visibility and being surpassed by competitors. But how do you effectively measure the impact of AI search platforms on your content, traffic, and...
What Is the Role of AI in Content Marketing?
Content marketing has become an essential component for businesses looking to engage and connect with their target audience in today’s fast-paced, digitally driven business scene. However, due to the rapid expansion of data and the demand for personalization, businesses now confront difficulties in efficiently producing, disseminating, and optimizing their content. This is where artificial...
Your Monthly Website Health Audit: A SEO-driven Maintenance Guide
8%. That’s the bounce rate for pages that load in 3 seconds or less. Do you know the bounce rate for pages that cross the 3-second barrier? 24% or 3 times higher! This is the critical difference between a visitor staying to explore or leaving your site for good. That’s where a monthly website health audit comes in as a savior. In a digital environment where instant gratification is the new...
How Healthcare Marketing Trends Have Evolved
The world has become more technology savvy, and this has impacted the healthcare industry too. Patients go online to find the best physicians and healthcare organizations should therefore have an effective digital marketing strategy. Organizations with an efficient online healthcare marketing strategy are likely to attract more patients. SEO ensures visibility of your medical services and...
Is Google Prioritizing Cornerstone Content in AI Search Results?
What if I tell you that you had a potential weapon in one of your digital marketing arsenal (website) all the time, that could potentially outsmart Google’s AI search? It’s called Cornerstone Content. And in the upcoming age of cornerstone content in AI search, this weapon will be your best defense against going invisible. With AI-generated results taking the center stage in search (even before...
How to Craft a Powerful Brand Message
Building a recognizable brand goes far beyond having an attractive logo or a catchy slogan. It’s about telling a story that resonates and builds trust with your audience at every touchpoint. Creating a compelling brand message is essential for any business aiming to thrive in a competitive market. A well-structured brand messaging strategy not only shapes perceptions but also builds lasting...
Generative Engine Optimization (GEO): The Future of SEO in the Age of AI
Zero-clicks. The majority of online searches now end in zero-clicks, which means, users will have answers to their queries displayed on the search engine results page (SERP), rather than a series of external links to click on. If you’re keen about statistics, let me present this to you: over 65% of all searches are now zero-clicks, with that number to surpass 70% by the end of 2025, illustrating...
How to Leverage Personalization in Healthcare Campaigns
In today's healthcare industry, one-size-fits-all marketing strategies are becoming increasingly ineffective. Patients expect tailored experiences that speak directly to their needs, values, and preferences. As a result, customized healthcare marketing campaigns that focus on personalization in healthcare campaigns are growing in demand, as they improve patient engagement, drive brand loyalty,...
Strategies for Marketing Your Healthcare Mobile app to Patients
Over the years, as technology has evolved, the way healthcare is delivered has shifted dramatically. Enter the world of healthcare apps - tools that aim to make our healthcare better, simpler, and more accessible. But what makes the healthcare application market so exciting right now? MHealth apps are used to monitor our vitals, track workouts, get health advice, or even consult with doctors...