Voice assistants such as Siri and Alexa have revolutionized the way people seek and find information online. Not only is it more convenient and easier, but it also allows users to get accurate responses for conversational queries. The healthcare industry is not exempt from the rise of voice-powered browsing as more patients turn to these voice assistants to find nearby clinics. Medical...
The recent rollout of AI Mode by Google was welcomed by the internet community with equal measures of enthusiasm and criticism. While some said that this would mark the end of an era of the internet and the beginning of a new one, others were concerned about the effects it would have on the SEO workforce. Google’s new AI Mode, currently only available in English to US searchers, is an upgrade...
Nearly 90% of Americans search online for health information before seeing a doctor. They want to understand symptoms, find local doctors, or read reviews. This shift matters a lot for your practice. If you are a cardiologist and patients search "best cardiologist near me," your website either shows up or it doesn't. If it doesn't, competitors, potential patients will call your competitors....
Google recently revised its official Search Central document to update its URL structure best practices page. Dated June 18, 2025, this refresh provides clearer, more detailed advice for web developers and SEO professionals to build URLs that crawl and index more effectively. The search giant announced that the aim of this “docs-only” update is to reorganize the document for “clearer flow and is...
In the ever-evolving, competitive digital landscape, maintaining a robust online presence is no longer optional – it’s necessary. As we move further into 2025, the competition for visibility in search engine results pages (SERPs) is fiercer than ever. SEO continues to remain at the center of successful Internet marketing and companies that overlook the importance of SEO risk losing visibility,...
In the same vein as its impact on lifestyle or fashion, influencer marketing is now playing a crucial role in the health and wellness sector. Influencer marketing in healthcare provides companies a way to humanize their brand, build trust, and share complex information in digestible formats. Medical businesses can partner with healthcare experts, fitness professionals, and pharmacists to promote...
For many years, search was typically limited to computers and smartphones, dominated by Google’s model of delivering ranked lists of links. Businesses that wanted a strong online presence had to optimize for search engines utilizing traditional strategies such as keyword targeting and link building. However, the advent of generative AI tools such as Google’s Gemini, ChatGPT, and Bing AI Chat has...
A healthcare website is the doorway to optimized online presence, increased patient intake, and enhanced financial health for medical organizations. However, with smartphone search becoming the dominant form of online searching, practices that do not prioritize mobile optimization for healthcare websites do not stay relevant with users. As a result, you may miss out on a huge chunk of...
“Oh! Yet another marketing buzzword.” As a digital marketer, these were my first thoughts when I initially heard about SCO marketing. But, after a bit of digging in, I slowly realized it has the real substance to help improve your digital presence. In the digital world of optimization, SEO is no longer the only game in town. With digital marketers slowly drifting away from the traditional routes...
Search Engine Optimization (SEO) has long been the cornerstone of any robust online marketing strategy, guiding how businesses attract and retain digital traffic. However, the rapid advancement of Artificial Intelligence (AI) is revolutionizing SEO, compelling marketers to rethink their strategies and adapt to new paradigms. Right from improving search accuracy to enhancing user experience,...
