The search landscape has always been evolving, but nothing has disrupted it as quickly and drastically as artificial intelligence (AI). Nearly every business that relies on SEO as a growth channel is adjusting its strategies to keep pace with these changes. The role of SEO is no longer just about keywords and backlinks, it’s about understanding how search engines and users are adapting in an...
Consider this: a potential patient is searching online to find the list of healthcare services nearby. But if your healthcare website isn’t optimized for local medical SEO, it may never come up in their results. That means the patient’s choice will likely be your competitor, not because they are better, but because they were easier to find, resulting in a missed opportunity for your practice....
Google has a long history of redefining how we search for and interact with information. Google Generative Search is at the forefront of this transformation. Google Search AI integration along with cutting-edge natural language processing generates more intelligent, comprehensive, conversational, and contextual results. For users, it feels like interacting with an informed assistant rather than...
When you hear the term ‘SEO’, what is it that comes to your mind first? Perhaps keyword research, analytics, and link building? Well, there’s more to it! While elements such as social media and content marketing play an important role in helping a medical website rank well, effective medical SEO today goes far beyond those basics. That said, content creation, though extremely valuable, can often...
Update As on September 22: Google Has Completed Rolling out August 2025 Spam Update Google has completed its first spam update of this year, which ran from August 26th to September 22nd. Though details regarding this specific update remain sparse, the tech giant describes ‘spam updates’ as enhancements to automated systems like SpamBrain that target and reduce search spam without reordering the...
Are you on a frantic content marketing spree for your website and planning to optimize its content to increase SEO value? Then, start by building Frequently Asked Questions (FAQ) content. Today, almost every website …
Google rolled out a new search feature called “Preferred Sources” in the Top Stories section on August 12th, 2025. What started as an experimental Search Labs tool is now a live add-on feature available to all signed-in users, giving them direct control over their news feed. This new tool allows you to select your preferred news outlets, ensuring your content appears more prominently in the...
Google’s algorithm significantly influences how websites rank on search engine results pages, making it a core element of any effective SEO strategy. For businesses partnering with providers digital transformation in banking, it’s essential to stay updated with algorithmic changes to avoid critical SEO pitfalls. Over time, updates like Panda, Penguin, and Hummingbird have reshaped SEO practices...
Not too long ago - maybe, five years back - the ultimate digital bragging right was “We’re on page one of Google.” Fast forward to today, and the table has turned on its head. You could own the top spot for your industry’s biggest keywords, but if AI platforms like ChatGPT, Claude, Gemini, or Perplexity aren’t mentioning you, you might as well be invisible to a growing audience that never even...
Search Engine Optimization strategies will improve your website visibility and help people to find it in SERPs. In today’s digital world, people are more dependent on the internet to find health-related information and services …
