In an era where convenience has grown to be an inevitable aspect of everyone’s daily lives, online search has become the focal point of local search optimization for consumers who are actively looking for things, especially to locate nearby places and items. “Near me” searches have become a commonplace aspect of our daily lives and are used for everything from finding a restaurant to locating a...
So, what is crawl budget? There are limits to how much time Googlebot can spend crawling any single site. Google explains a site's crawl budget, as the “amount of time and resources that Google devotes to crawling a site”. It is also defined as the number of pages a crawler sets to crawl in a certain period of time. For each website, crawl budgets will be different and your site’s crawl budget...
Google recently announced the rolling out of their March 2024 core update, which includes algorithm changes to improve the quality of search results and spam policy updates to reduce spam. This update is designed to ensure that the search engine giant presents the most helpful information on the web to searchers, and reduces unoriginal content in search results. Do you know that the Google...
A call to action or CTA refers to a short piece of content in text or button that directs online visitors to take desired actions such as - click a link, subscribe to a newsletter, buy a product and so on. CTAs are the simplest and the first step to get customers. It often appears as a pop-up box, banner, or call-to-action button on a website. They help a business drive a variety of different...
Artificial Intelligence (AI) is changing the way everything works, right? The landscape of SEO has also been notably shaped by AI over the years. Google's RankBrain marked a significant milestone, as machine learning and AI have been employed to personalize and dynamically adjust multiple elements affecting webpage rankings. But, will AI kill SEO? Our SEO experts say "No", AI is not expected to...
Did you know that lead quantity rises by 80% for those using marketing automation (Oracle). Yes, we're discussing the automation in digital marketing. Is it possible to automate the complex process of search engine optimization? Buckle up, because today we're diving into the fascinating world of SEO automation, exploring what it is, what elements can be automated, and whether it might be the...
Having quality content on your website is crucial for many reasons in 2024. It mainly serves as the foundation of your online presence, offering visitors valuable, relevant, and engaging information. High-quality content establishes your credibility and expertise in your industry and fosters trust among your audience. Search engines prioritize well-crafted, informative content, contributing...
Cloud databases and software as a service (SaaS) are becoming more and more popular in today's business environment because of their many advantages. In the context of Software as a Service (SaaS), leveraging professional database development services can improve cloud-based solution deployment and customization to meet specific business requirements. Database developers can contribute to...
Google's updates and algorithms always aim at making information available on the web easily accessible for Internet users. The search engine giant's latest step has been to make Chrome browsing smoother and safer with advanced AI generative features. Even years earlier, Google had incorporated cutting-edge machine learning and AI technologies into Chrome to enhance the ease, safety, and...
Does your website's search engine index contain an excessive number of pages, which is mainly of no value to users? This is what is referred to as index bloat. It refers to a situation where Google crawlers index excessively low-quality or irrelevant pages on a website, i.e. pages that you don't want appearing in search results. When a Google bot scans and indexes a particular website, its goal...
