Hello This is Monica Thomas, the Search Marketing/SEO manager for medresponsive.com.

This week’s “Five Minute SEO” podcast will cover “Ways to Repurpose Content Online to Maximize SEO Impact”.

Content marketing is one of the most effective ways to market your business. A form of content marketing is blogging. Blogging can help your business build and improve search engine optimization (SEO), which helps improve the visibility of your business online. So be it medical SEO or any other type, if you want to improve your SEO impact then you need to create optimized content. One way to create content is by repurposing existing content.

What Is Meant by Repurposing Content?

In general, one way to repurpose content is to take existing content that is significant and evergreen, but outdated, and repurpose that content by giving it a stylish makeover according to your current needs. According to Search Engine Journal, repurposing content is simply recycling content into different formats, allowing you to target your audiences again, or to target a new audience.

Written content, podcasts and videos can all be repurposed to visual content, written content or video content. That is, when you serve up your content in lots of different formats, you reach people where they are. For instance, if one doesn’t have much time to read a full article, but might prefer to see a quick video or an audio that covers the main topics, then repurposing the article to a video or audio content could reach your audience.

Repurposing content is not the same as republishing as you can’t just copy content from one medium and paste into another. Instead, you need to format content in a way that appeals to the audience of the platform it’s posted on. It is one of the well-known growth hacking tactic businesses use to drive traffic without devoting as much time or effort. Such content also has a number of benefits such as:

Improves organic search results and would provide an opportunity to earn links: Repurposing allows the content to be over different platforms, extend the life of a popular post and squeeze out more backlinks, which in turn helps to improve your SEO and more chances for you to be found in search engines.

Faster and easier to create: Instead of spending too much time brainstorming new content ideas, you can rework your existing content into new content.

Improves your online presence: By repurposing content you get to establish a strong online presence for your business.

Reaches new audiences: Along with expanding your online presence, repurposed content helps to expose you to an entirely new audience who haven’t been exposed to your expertise before.

Increases your authority/credibility: Having your content appear in other locations can set you up as an expert, which can increase your authority and credibility.

Here is a list of effective ways to re-use your content:

Facebook Live: Live video is becoming increasingly popular. You can make your new blog post or other content a live video and share it on various social media platforms for higher reach. When you use your content as the topic of a live Facebook video, you can repurpose that video in more than one place.

For example, you can:

• Share the video on your Webpage
• Share inside any Facebook Groups you manage
• Download the video and upload it to your YouTube channel
• Take the YouTube link and use it to embed the video back on your content page.

Podcast: Convert your blog post into an audio format for a good podcast. Providing both an audio and text version of your content is a great way to offer content based on what visitors prefer (reading vs. listening)

Webinar: Take a little effort to turn your content into a webinar, as it’s a form of one-to-many communication. A webinar can be created on the basis of a sales webinar or a part of a paid course.

Infographic: Your ideas and data are presented in visual stunning forms to make it easy for your audiences to digest complex information easily. With 65% of the population being visual learners, repurposing your blog content into an Infographic increases your reach significantly.

Social Media Graphics: An Infographic is a great way to repurpose content and improve SEO, however, they are usually too large to post on social media platforms. Mini-graphics which is miniature-sized versions of an Infographic is the best solution.

Publishing the Post in LinkedIn: For many marketers and professionals, repurposing their content for LinkedIn has seen great success and for them it’s been a practical choice to get more visibility in the social network. You can even add videos, your lead magnet and more to your LinkedIn page.

Visual Content to a SlideShare Presentation: If you have a popular Infographic then you can turn it into a SlideShare post, because SlideShare has a big community and you would be able to get new traffic and leads.

Informational Articles into an Answer on Quora: According to Search Engine Journal, you can use elements from your previous content while answering questions on Quora, along with linking back to the original article as well.

 Add to Email Campaign: As a method of repurposing, you can include your popular content in your email autoresponder or a targeted email campaign.

Break long articles or Spinoff Articles: Revise articles to target specific markets, or break down long articles and turn them into short blogs.

Researching and understanding how to repurpose content to maximize effectiveness can often be tricky and time-consuming. The SEO, Web Design, IT and Search Marketing team here at MedResponsive can help you with any of your SEO, Google advertising, web design or internet marketing needs.

Please contact us via phone or email with any questions.

Have a great day or evening! Thank you for listening!

Hello this is Monica Thomas the SEO & Search Marketing Manager for medresponsive.com

This week’s “Five Minute SEO” podcast will cover Ways to Optimize Your Website for Voice Search.

In general, speaking something naturally is much easier than typing.

Voice search and Google assistants are increasingly replacing typing when it comes to searching for something online. Voice search allows users to search the internet using their voice rather than typing their queries in the search bar. This kind of search is made possible by digital assistants such as Alexa, Google Home, Siri, and Cortana.

Google Home and Google Assistant in many instances read out verbatim the content of featured snippets. Many of the same strategies used today to gain top rankings or featuted status in search are also applicable in a voice context.

How important is voice search today?

Voice search is more popular than ever, and not paying attention to new guidelines for handling voice search queries can greatly affect your website’s SEO.

Search using spoken queries differs from search using written ones, therefore you need to optimize your site to incorporate the new SEO voice search guidelines.

Optimizing for voice search is similar to optimizing for local SEO. Researchers indicate that those that are ranking for local queries will also be found in voice search results. By focusing on areas such as reviews, local social profiles and unbranded keywords, brands can achieve improvements in their local rankings generally and also in appearing in the search results for voice searches.

Consumers favor voice assistants for general web search

People use Voice Search for a variety of reasons including getting directions while driving, finding a service, getting information on a condition or finding a solution to a problem.

Here are some of the things you can do to optimize your website content and social profiles for Voice Search:

First, Check your website’s speed

As voice search mainly happens on mobile devices, there is no doubt that your site has to be mobile-friendly and should load easily. Google voice search favors websites with better loading speed.

Next, make sure that all the images on your site are optimized and files are compressed.

Also, reduce your server’s response time. Most mobile users will leave a page if it doesn’t load in 3 seconds.

Secure your site, as secured websites dominate Google’s voice search results. The HTTPS protocol makes certain that your website can be trusted and that it complies with all the rules of the good online practices.

Create snippets

Featured snippets can impact voice search to a great extent. There are three types of snippets -paragraphs, lists and tables. Of this, paragraphs are reported to make up 81 to 82 percent of all featured snippets.

Forbes recommends including a concise summary of main content above the fold under 29 words, to optimize content for an identifiable featured snippet.

Add FAQs

Informative FAQ pages can rank for voice search queries, as users need an answer for their questions. While text search mostly includes one to three words, voice search is longer and more conversational. Instead of focusing on a single head term for FAQ content, it is ideal to incorporate long-tail queries and related keywords.

Optimize landing pages

Adding landing page with details such as pricing, hours, and location, as well as detailed information about the services or products help searchers to get answers to any type of questions they may ask. The more detailed information included in the content, the better chances the page will hit enough match criteria to show up in the SERPs for long-tailed search queries.

Write suitable blogs and other content

Research a list of FAQs relevant to your services and try creating blog posts that can answer your customer’s questions.

Meeting your voice search optimization requirements can often be tricky and time-consuming. The Web Design and Search Marketing team here at MedResponsive can help you with any of your web design or internet marketing needs. Please contact us via phone or email with any questions. Have a great day or evening! Thank you for listening!

Hello this is Monica Thomas the  SEO & Search Marketing Manager for medresponsive.com

 This week’s 5 Minute SEO podcast covers “Tips for improving your Local SEO”.

 Local SEO helps customers and new prospects find and view pertinent product, location & services information about local businesses. Businesses need to quickly get in the game by adopting local search strategies and best practices to keep their business visible and to keep pace with their competitors.

 The most important tip to improve your Local SEO is the maintenance and optimization of local directories & social profile sites like Google Business & Yelp.

 The first step in this process is the creation of local citations. The creation and maintenance of local citations is critical for Local SEO. A local citation is any online mention of the name, address, phone number, social media and website of a local business.

 Factors such as the number of citations a business adds, accuracy of the data featured as well as the quality of the platforms they exist on all influence rankings. Incorrect citations can misdirect customers, leading to loss of reputation and revenue. Accurate photos and current information are important on all social profile and directory sites. Adding fresh photos and daily Social Media posts will help you get more visibility on Google Business.

 My next crucial tip is to create a strategy to get more reviews. You may already know that customer reviews can have a dramatic effect on your business in a positive or negative direction. But did you know that customer feedback and reviews can impact your site’s local ranking?

 Make sure you encourage your customers to rate your products and services. Keywords used in your customer reviews can also help in your local SEO rankings. Steer away from black hat, fake reviews as it will negatively affect your business and may get you banned from the search engines.

 A user’s experience (UX) when visiting your site has been said to be a factor that may influence rankings in the search engines. Make sure you are creating a valuable user experience when a user visits your site. Your content needs to be easy to read, relevant, informative and interesting enough for the reader to want to call or continue reading. Add local targeted keywords that include your business location& services to help Google and customers reach you faster.

 More and more people are searching for local options on mobile devices and thus pages built for speed are becoming very important. A new web component framework and website publishing technology called Accelerated Mobile Pages (AMP) is becoming very popular. Mobile sites built with AMP implemented are likely to outperform existing mobile pages in terms of speed and could soon and give your site a boost in rankings and traffic. Paying attention to improving your site’s speed will not only improve your user’s experience but will also help your pages get ranked higher.

 Researching and understanding how to optimize your on and off site pages for Local SEO can be a daunting and time-consuming task. The Tech, Web Design and Search Marketing team here at MedResponsive can help you with any of your main and local SEO, web design or internet marketing needs. Please contact us via phone or email with any questions. Have a great day or evening! Thank you for listening!