Digital Marketing Blog

We bring together SEO experts, doctors, healthcare professionals, content writers and software professionals to give you valuable insights, industry relevant knowledge, advice and how-tos in medical website marketing, apps, software development and SEO.

What Metrics Can You Use to Measure Online Success

What Metrics Can You Use to Measure Online Success

As a healthcare business, you may have invested in a healthcare SEO campaign that is vital for your online success. Most business owners and managers measure the success of their SEO campaign by Googling the keywords…

How to Prepare for Mobile Page Speed Ranking Algorithm? Google’s Tips

How to Prepare for Mobile Page Speed Ranking Algorithm? Google’s Tips

Healthcare website design has a new challenge to deal with in 2018. There is a speed update coming up for mobile searches. Mobile page speed will become a ranking factor in mobile search this year…

6 Ways to Easily Improve Your Social Media Engagement

6 Ways to Easily Improve Your Social Media Engagement

Healthcare digital marketing needs to be dynamic because of the intense competition posed by hospitals, physician clinics, nursing homes and alternative health therapy institutions. A patient is spoilt for choice in deciding the treatment option…

Optimizing Your Website for Google Success in 2018

Optimizing Your Website for Google Success in 2018

2018 is set to be the year when mobile and cross-device website usability would become the defining factor. The emphasis is not on inbound links and keywords alone, but also how easy and pleasant the website…

Tips to Consider When Choosing a Web Designer [Infographic]

Tips to Consider When Choosing a Web Designer [Infographic]

Website is typically the first place, where customers or clients come in contact with your service. Just like other professionals, healthcare providers should also stay connected with patients as well as other providers utilizing the latest technological…

Could a Fake News Algorithm Update Be Coming in 2018?

Could a Fake News Algorithm Update Be Coming in 2018?

SEO for doctors and medical practices keeps evolving because of the need to stay ahead of the competition in the SERPs and local search. Algorithmic changes are constantly being introduced. This year you could see Google coming up with a solution…

Why You Need Progressive Web Apps in 2018

Why You Need Progressive Web Apps in 2018

Digital marketing for healthcare is all about mobile these days. With the expected launch of Google’s mobile-first index not so far away, the future is certainly mobile. SEO innovations will most certainly involve…

What Is the Mobile-first Index? Tips for Webmasters

What Is the Mobile-first Index? Tips for Webmasters

Running a healthcare website is a dynamic task since new search innovations keep altering the healthcare SEO landscape. Google has been making some changes to serve the mobile searching user base more. The mobile-first index could be here anytime…

12 Effective Ways to Improve Your Content Marketing and SEO

12 Effective Ways to Improve Your Content Marketing and SEO

Since the rise of the term content marketing, there have been many discussions about the end of SEO. But the truth is SEO and content marketing work together, or you may even say that content marketing is a part of SEO…

Top 5 Healthcare Digital Marketing Strategies to Consider [Infographics]

Top 5 Healthcare Digital Marketing Strategies to Consider [Infographics]

Medical SEO, an essential criterion for medical practices and medical businesses involves the use of certain marketing strategies to increase the online visibility of your medical website. Year by year, new healthcare digital marketing trends…