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Ways to Reduce Your Website’ High Bounce Rate

Hello, This is Monica Thomas, the Search Marketing/SEO manager for medresponsive.com.

This week’s “Five Minute SEO” podcast covers, “Ways to Reduce Your Website’s High Bounce Rate”.

What does the term “bounce rate” mean? – Some of you may ask. Bounce rate is the percentage of users that land on your website and decide to leave without moving further into your site by visiting other pages or filling out a form. If your site has a high bounce rate, perhaps it’s an indication that you have not been able to engage your visitor enough for them to proceed further into your site. Perhaps your call to action is weak.

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Hello –
This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com

Read Transcript

Hello, This is Monica Thomas, the Search Marketing/SEO manager for medresponsive.com.

This week’s “Five Minute SEO” podcast covers, “Ways to Reduce Your Website’s High Bounce Rate”.

What does the term “bounce rate” mean? – Some of you may ask. Bounce rate is the percentage of users that land on your website and decide to leave without moving further into your site by visiting other pages or filling out a form. If your site has a high bounce rate, perhaps it’s an indication that you have not been able to engage your visitor enough for them to proceed further into your site. Perhaps your call to action is weak.

A higher bounce rate sometimes indicates that you were not able to convince the user to stay, buy your products, view your services or act on your call-to-action.

The primary ways visitors may leave or bounce from your site are by hitting the back button, Xing out of your website window/tab along with other ways of exiting.

Many digital marketers consider high bounce rates as a major deterrent for reaching conversion goals. If visitors quickly exit a website, then service and product pages are not viewed. Hence, there are less opportunities for phone calls, demos and sales.

Here are some of the top ways to combat high bounce rates:

  • Identify the pages with the highest bounce rates by analyzing your Google Analytics.
  • Check and make sure your page content is relevant, has the correct keywords and is engaging.
  • Are the images you are displaying high quality? Or are they just stock, irrelevant photos that everyone shares?
  • Are you integrating high quality informative videos with new, up to date value-add information?
  • Do you your pages show success stories or case studies highlighting the specific services or products targeted for that page?
  • Are your customer reviews specific to the page topics displayed prominently?
  • How is your user experience? Are users able to navigate easily and find the products and services relevant to your page?
  • Improve your Call to Action. When visitors are shown how to call, contact you or get a free consultation easily – customer retention and conversions improve dramatically.
  • How is your site speed? Having a very slow’s site speed on either desktop or mobile can negatively affect your bounce rate.
  • Fix any errors or technical issues on your site that may attribute to a higher bounce rate.

Researching and understanding how to improve your Website’s High Bounce Rate can often be tricky and time-consuming. The SEO, Web Design, IT and Search Marketing team here at MedResponsive can help you with any of your SEO, Google advertising, web design or internet marketing needs. Please contact us via phone or email with any questions. Have a great day or evening! Thank you for listening!

Please view our “5 Reasons for Dreaded High Bounce Rate and How to Reduce It” infographic for more ideas.

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