Have you been amazed by how Google gives you precise results based on what you mean, rather than what you type? You Google “best Italian food”, and it gives you results tailored to your preferences (I know we are all used to it now, that we take it for granted). But, it’s pretty awesome, isn’t it! It wasn’t always like this. In the early 2000s, Yahoo and Altavista used to deliver results based...
For independent bloggers and entrepreneurs, digital success largely depends on having a highly ranked website. The primary objective of a website is to deliver relevant and valuable content to users. High SERP ranking is necessary for website owners to achieve their online marketing goals, such as enhanced online visibility, organic traffic, sales growth, and global reach. It is therefore no...
Medical patient records hold utmost importance in the modern healthcare sector, as the exponential growth of advanced medical technologies generates vast amounts of health datasets. This information holds great potential to advance healthcare outcomes through innovations in clinical research, public health, or the development of new treatments. However, healthcare data utilization challenges due...
Just the click of a button. That’s all it takes for someone to share their experience regarding a product or service. And, with a retweet or a repost, it won’t be long before the news spreads across the digital vastlands like wildfire. With social media constantly buzzing with reviews, comments and feedback, it is difficult for a brand to keep an eye on everything that’s happening out there....
Picture this scenario: you are browsing online for a product, but the website takes an eternity to load—with the layout constantly shifting, ads appearing from nowhere and your clicks being met with no response. Frustrating? Absolutely! We all have been there; at least once. Now, imagine this agonizing experience happening with your website. Every second it is driving away your potential...
Have you ever visited a website and wondered how, in some of them, the page loads instantly and in some, you are stuck watching certain page elements (fonts and especially images) load sluggishly, one by one, making you feel like you’re wading through molasses on a cold day? (I’ll admit-I even blamed my wi-fi for it!) They are not caused by your internet connection but by nifty techniques used...
While developing a website, web developers often focus on the technical aspects like coding, layout and user experience. But here’s the kicker:- even the most beautifully & technically designed website can struggle to reach their audience, if it is not optimized for search engines. Search Engine Optimization (SEO) holds the key in making your website visible on search engines like Google and...
During one of the episodes of Google’s “Search Off the Record” SEO podcast, Gary Illyes, a senior member of Google’s Search Relations team, hinted at a possible shakeup regarding the SEO value of Country Code Top-level Domains (ccTLDs) soon. He was quoted saying, “Think about all the funny domain names that you can buy nowadays like the .ai. I think that’s Antigua or something… It doesn’t say...
Attention span is the modern-day Achilles Heel-not just for Gen Zs but for all generations thriving in today’s fast-paced digital landscape. Let me quantify just how dismal it is: Scientists and psychologists who have been studying attention span over the past 20 years, have found that the average time a person can focus on a task has dropped from 2 1⁄2 minutes to a mere 45 seconds! For internet...
What are Push Notifications? Push notifications are brief, targeted clickable prompts that are pushed to appear in a user’s device, both desktop and mobile in real-time. These messages can include elements such as texts, images, logo, and buttons, designed to direct users to your website. Push alerts are strictly a user-permission based direct communication system delivered with the help of push...
