65% of all web traffic comes from mobile devices. Yet, 96.55% of all web pages receive ZERO search traffic from Google! How’s that even possible? This would be the first question that popped up in your mind, while reading these mind-numbing stats. Yet, it is true. The majority of websites receive no traffic and they are forever lost in the deep, infinite crevasses of cyberspace. We live in an...
It may not be surprising these days how Google seems to know exactly what we are thinking about when it presents search results; regardless of whether we are looking for a nearby cafe or a complex scientific formula. It all comes down to the magic of the search engine giant’s revolutionary algorithm. But, as you may know, Rome wasn’t built in a day. Yes. This magic wasn’t conjured up in a day...
How many of you remember the game Pokemon Go? The Augmented Reality (AR) mobile game that sent the world into a frenzy? Suddenly, people were seen wandering the streets, chasing virtual “pocket monsters” that appeared in their real-world surroundings. Now, imagine augmented reality in healthcare. Think of Pokemon Go itself, but instead of chasing Pikachu, AR will be helping doctors diagnose...
In this dynamic digital landscape, businesses must prioritize visibility to attract local customers. With the increasing reliance on online searches, (particularly for nearby services), ensuring your business appears consistently on top of search results is essential. Local SEO (Search Engine Optimization) is vital to achieve this goal. It involves optimizing your online presence to connect with...
In this digital age, the way patients search for healthcare services has evolved tremendously. Earlier, patients relied solely on word-of-mouth or paper directories to locate medical professionals. Today, most people turn to search engines like Google to locate doctors, clinics, and hospitals near them. This radical shift in patient behavior makes SEO for doctors an essential component of any...
What Is Off-page SEO? Off-page SEO refers to the variety of techniques, actions, and strategies applied outside of your website, aimed at enhancing its visibility and SERP rankings. While on-page SEO focuses on optimizing internal elements such as content, images, and architecture, off-page SEO tactics target external factors that impact your search ranking. It primarily involves activities such...
Google recently reversed its decision to deprecate the Tag Assistant, a Chrome extension tool widely used by website owners, marketers, and developers to troubleshoot and verify the proper installation of Google tags. Following significant feedback from the user community, Google merged Tag Assistant Legacy and Tag Assistant Companion into a single, unified extension. This update not only...
Artificial Intelligence (AI) and mental healthcare—who would have thought these two terms would go hand in hand, that too, in our lifetime? AI is evolving at breakneck speed, disrupting every industry in its wake. And, mental health is about to become the next chapter. “Hello, how are you doing?” would be the question you’d be hearing more from an AI chatbot, over a therapist these days. A...
In today’s changing digital era, patients no longer just rely on word-of-mouth or referrals to find the right healthcare provider. Instead, they turn to search engines to find healthcare facilities near them. This radical shift in patient behavior emphasizes the need for a strong online presence for your medical practice to remain competitive. However, having a simple website is not enough. If...
It is common knowledge that Google is the largest, most popular search engine in the world. However, do you know who tops “The Top 100 Google Searches” in the US? YouTube. The world’s second largest search engine is the most searched keyword in the US, with 185,000,000 search volume in December 2024! Yet, it is overlooked by creators and businesses, when it possesses immense potential to drive...
