It is common knowledge that Google is the largest, most popular search engine in the world. However, do you know who tops “The Top 100 Google Searches” in the US? YouTube. The world’s second largest search engine is the most searched keyword in the US, with 185,000,000 search volume in December 2024! Yet, it is overlooked by creators and businesses, when it possesses immense potential to drive...
In today’s competitive healthcare environment, having a website that stands out online is vital to succeed. Effective on-page SEO can make a significant difference, enabling your website to rank higher in search engines and attract more patients. Tools that assist in on-page optimization are critical for businesses seeking to maximize their visibility and impact. If you’re looking for ways to...
Update as on December 27: December Spam Update Rollout Now Complete Google's surprise December 2024 spam update has finally rolled out completely, marking an end to a seven-day long rollout. This pretty big and widespread update was targeted at websites that were in violation of some of the Google search spam policies. However, this update has hit websites across the globe, with many owners...
People often ignore dental care until they suffer from severe pain, noticeable discomfort, or other complications. When the patient wants an oral treatment, he/she looks for websites with relevant information about dental care or dentists that can help them take the next step. This is why having information-rich content is essential for a dental website. Your website acts as a virtual front...
All is well and good when you visit a website and the visual elements (images/graphics/videos) on the page load in an instant. Now, imagine the opposite—visual elements in the landing page taking an eternity to load, leaving you frustrated. So, as a website owner, how can you efficiently balance speed with content-heavy pages? The answer lies in implementing Lazy Loading. This popular technique...
Did you know that Google deals with around 8.5 billion searches every day? That means there are 8.5 billion chances for your website to be found by the search engine. And what decides the discoverability of your website is something as simple as a text file, which essentially, is no larger than a normal text message. Behold, robots.txt. Your unsung hero (or even villain) of search engine...
In today’s competitive digital landscape, lead generation is a top priority for business growth. SEO is a digital marketing strategy that plays a pivotal role in optimizing a website’s content to increase visibility and drive higher traffic. Unlike paid advertising, SEO helps you attract potential customers through organic search results. It ensures that your site reaches users who are actively...
In this changing digital era, achieving a strong online presence is important for medical professionals and healthcare organizations. With several healthcare providers competing for attention, search engine optimization (SEO) is important to help their websites rank high in search engine results. Patients (both current and potential) are increasingly turning online to locate potential healthcare...
Three Seconds. If your website takes any longer than that, you can say goodbye to more than half of the visitors who were ready to engage with your content! In today’s fast-paced digital world, attention span is growing shorter everyday and that means, every second counts. You will only get one, quick shot at impressing your visitors. Miss it, and the price you pay could be high—lost visitors,...
Have you been amazed by how Google gives you precise results based on what you mean, rather than what you type? You Google “best Italian food”, and it gives you results tailored to your preferences (I know we are all used to it now, that we take it for granted). But, it’s pretty awesome, isn’t it! It wasn’t always like this. In the early 2000s, Yahoo and Altavista used to deliver results based...
