The three pillars of organic search engine optimization are on-page SEO, off-page SEO, and technical SEO. Technical SEO is the most commonly overlooked of the three and the most difficult to master. Technical SEO audit is an important part of your overall SEO strategy. They help you identify and fix broken pages on your site, which can lead to higher rankings and more traffic. With the current level of competition in search results, marketers cannot ignore the challenges of technical SEO.
Having a website that is crawlable, fast, and safe has never been more important to ensure that your website runs effectively and ranks well in search engines. Businesses can reach out to organic search engine optimization services to identify and fix any technical SEO issues.
Why Technical SEO Audit Is Important?
Technical SEO refers to the process of ensuring that your website complies with search engine criteria so that it may be crawled and indexed without issue. A technical SEO audit’s main purpose is to evaluate your website’s current SEO and determine which parts need to be improved for a consistent online experience. User expectations have shifted drastically over time, and search engines have become more sophisticated.
According to Statista, there are currently about 3.5 billion smartphone users worldwide. Due to the tremendous increase in smartphone usage, Google has released an algorithm update that prioritizes site performance and mobile experience when ranking websites. Google penalizes websites with poor structure, slow page load times, and glitchy redirects. If these technical SEO flaws are not addressed, it could result in a significant decline in search rankings and organic visitors.
Technical SEO entails changes to your site that make it easier for Google to crawl and index it, allowing it to offer the right content to users at the right time.
Technical SEO Audit Checklist
So, here is the technical SEO audit checklist:
Website should be crawlable: It’s pointless to create pages with outstanding content if search engines can’t crawl and index them. Therefore, you should begin by looking at your robots.txt file. When web-crawling software arrives at your site, it will go straight to this file. Your robots.txt file specifies which parts of your website should be crawled and which should not. It accomplishes this by “permitting” or “disallowing” particular user agents’ activity.You can find your robot. txt file just by going to your website. You save bandwidth, server resources, and crawl budget by designating where these user agents should not be allowed. You also don’t want to mistakenly “disallow” any search engine bots from crawling critical areas of your website. It is best to point to your sitemap because it is the first file a crawler encounters while crawling your site.You can enter any URL on the site to check if it is crawlable or if there are any errors or warnings in your robots.txt file. If there are any major issues either in crawl state or coverage report, you can conduct a log file analysis. Access the raw data from your server logs to understand what pages can and cannot be crawled, pages that need to be prioritized etc.
Check your sitemap: Your XML site map is the map of your website for Google as well as other search engines. It basically aids these crawlers in finding and ranking your website pages. When it comes to creating a successful sitemap, there are a few things to keep in mind:
In an XML document, your sitemap should be properly formatted.
It must adhere to the XML sitemap protocol.
Only include URLs that are canonical.
No “noindex” URLs should be included.
When you update or create new pages, make sure to include them all.
There are many tools available to create sitemaps like Screaming Frog, and Yoast SEO Plugin. Ensure that your sitemap contains your most critical pages, excludes any pages you don’t want Google to index, and is properly formatted. After you’ve completed these steps, go back to Google Search Console and resubmit your sitemap.
Website should be indexable: There are many ways to check whether your website is indexable.
Search console coverage report: We can analyze the status of each page of the website by returning to the Google Search Console coverage report. The URL inspection tool can also be used to investigate specific URLs. Perhaps you want to see if a newly added page has been indexed, or troubleshoot a URL if one of your main pages has seen a dip in traffic.
Use crawl tool: Crawling your website is another effective approach to see if it’s indexable. Screaming Frog is one of the most powerful and diverse crawling programs available. After the crawl is completed, you will notice two indexing columns Indexability: which indicates whether the URL is “Indexable” or “non-Indexable.”Indexability Status: It shows the reason why a URL is non-indexable. For example, if it’s canonicalized to another URL or has a no-index tag.This SEO tool is an excellent way to do a mass audit of your website to determine which pages are indexed and hence appear in search results, as well as which pages are non-indexable. Sort the columns and look for abnormalities; utilizing the Google Analytics API to identify significant pages and assess their indexability is a smart way to start.
Verify your page speed: The loading speed of a website’s pages is now a ranking criterion. In 2019, Google’s priority is to have a site that is speedy, responsive, and user-friendly.
You may test the speed of your site using a variety of methods.
Test My site: This is another tool that gives you an in-depth analysis on how your website works for mobiles. It checks how fast your website is on 3G and 4G connections, custom fixes for individual pages, ability to benchmark your site speed against up to 10 competitors.
Google Analytics: You may use Google Analytics to view detailed diagnostics on how to increase the speed of your website. The site speed section of Analytics, which can be found under Behavior Site Speed, is chock-full of important information, such as how individual pages perform across browsers and countries.You can compare this to your page visits to ensure that your most critical pages are being prioritized. The speed with which your page loads is determined by a variety of factors. However, once you’ve done your study, there are a few typical remedies to consider, including:
Optimize your photographs
Lower the number of server requests
Ensure that caching is functional
Examine your server; it must be speedy
Use a Content Delivery Network whenever possible
Mobile-friendly website is a must: In 2021, Google announced the launch of mobile-first indexing, which means that, rather than using the desktop versions of your page for ranking and indexing, they would use the mobile version. Mobile devices now account for 52 percent of global internet traffic, making it more vital than ever to make sure your website is mobile-friendly.
Google’s Mobile-Friendly Test is a free tool that can be used to see if your page is mobile-friendly and easy to navigate. Enter your domain, and it will show you how the website looks on a mobile device and whether it is mobile-friendly.It’s also crucial to check your website manually. Use your own phone to navigate through your website, looking for any issues along important conversion paths. Verify that all contact forms, phone numbers, and key service pages are operational.If you’re on a desktop, right-click the page and investigate it. If you haven’t created your website to be mobile-friendly yet, you should do so right away (see the 2021 update on mobile-first indexing). Many of your competitors will have thought about it already, and the more you wait, the further behind you will be. Don’t miss out on possible conversions and traffic by waiting any longer.
Duplicate content review: The last and final step is to check the duplicate content on your website. Duplicate content is a significant no-no for SEO, as most digital marketers know. While there is no Google penalty for duplicate material, several copies of the same information are frowned upon by Google.They serve no use to the user, and Google has a hard time figuring out which page to rank in the SERPs, which means it’s more likely to serve one of your competitors’ pages. You can perform one fast check using Google search parameters. “info:www.your-domain-name.com” should be entered. It is worth doing a crawl with Screaming Frog if you have duplicate content showing up here. You can then sort by Page Title to discover if your website has any duplicate pages.
A reliable search engine optimization company can conduct an effective technical audit will help you find and fix issues on your website that could be hurting its performance in search engines like broken pages, slow loading pages, duplicate content etc.
When it comes to increasing conversion rates, landing pages play a key role. Let us discuss some examples of landing pages and how they really work.
A good landing page is a web page that is designed to convert visitors into leads. It is the first interaction between your company and potential customers. A well-designed landing page is a web page that is used to capture the attention of visitors, and which contains a short message or a call-to-action (CTA) with a clear purpose to convert the visitor into a lead or customer. Thus, it helps you generate more leads, increase conversions, and drive revenue.
The goal of digital marketing is to drive traffic to your website with the intent of converting them into customers. If you aren’t using a landing page, then you are missing out on a huge opportunity to convert those visitors into leads. For example, if a user clicks on one of your Facebook ads and lands on a page with no call-to-action or form fields, it means that you have just wasted all the money spent on advertising because there is nothing for the user to do once they land on your site. In another example, if you are selling shoes online, you could create a separate landing page for each shoe model and then promote these pages through social media ads or email campaigns.
This allows you to test which ad images work best at driving conversions without affecting the rest of your website traffic. Businesses can partner with a search engine optimization company to design an effective landing page that can convert visitors to leads or sales. The key to effective conversion is crafting a landing page that aligns with your ad’s messaging and calls to action.
Some of the Best Examples of Landing Page
According to WordStream, “the average landing page conversion rate is 2.35% across industries, with the top 25th percentile of landing pages hitting 5.31% or higher”. Increasing your conversion rate percentage is not an easy task, especially if you have a lot of regular page visitors. Effective landing pages are one technique that will help you quickly improve your existing conversion rate. Let us look at some examples of the best landing pages that will help you design your own landing page.
Netflix: Netflix has one of the best landing pages that provide a sign-up option. As soon as the user lands on the page, they are invited to enter the page and sign up. This reduces the friction associated with making a decision, encouraging people to act swiftly. It has a headline that captures the attention of the users. It also reassures that you can cancel the membership at any time, and this instills trust in the users. The signing up process is simple and easy, and the all-important information is easily accessible at the top of the page. It also has a FAQ section for more clarity, and a second sign-up form at the bottom of the page to remind users to sign up.
Airbnb: Airbnb aims to make it simple to discover someplace to stay while also allowing users to earn money from their homes. Their host sign-up landing page is another great example of letting the substance of your website speak for itself without any needless trappings. Their sign-up form is simple with just three fields. It also has CTA buttons throughout the page, providing multiple opportunities to join.
Zoom: Zoom is a widely used video conferencing platform with users from a variety of businesses. It’s obvious that they want to present themselves to potential clients as a leader in their field of expertise. They have attempted to accomplish this by providing a complimentary report that highlights the company as a meeting solutions leader. Users can register for free to download and read the report. The report explains why Zoom is the leader and why they encourage users to sign up and download the file. Their landing page also has a contrast color CTA button that makes it stand out from the page, thus making it more clickable.
Slack: When it comes to landing pages, Slack is always at the top of its game. They are always optimizing for conversions, which is the most effective technique to locate your winning landing page. Their current one is very interactive, with a large eye-catching headline, and includes a fast five-second clip that demonstrates how simple it is to utilize the software. You can tell they respect customer pleasure right away, and if you’re still not convinced, scrolling down will lead to nonstop credibility and outcomes that demonstrate their market authority.
Lyft: Lyft has been rapidly expanding in recent years, with its website, landing page, and overall online funnel playing a key role. They concentrate on luring new drivers who want to be in charge of their own destiny. The easiest method to attract the top applicants from your competition is to promise them independence while working for you. Lyft has used a variety of landing sites in the past, but this one is the most polished. A large, attention-getting headline appears once more. This time with a query to anticipate their prospects’ curiosity and mental process. Check out the “APPLY TO DRIVE” button. It means that there’s no guarantee that you’ll be able to get the job.
Wix: With striking and fascinating digital artwork, Wix has converted its landing page into a creative space. It’s not overwhelming or distracting because white space and clear text are carefully balanced. It is impressive how design is used to highlight specific touchpoints on the page. For example, in the graphic, the mountain’s pinnacle points to the main CTA, which encourages users to get started.
Curology: Curology’s top fold is simple, attractive, and to-the-point, with copy that is under 50 characters long. Users comprehend the offer and how it can benefit them right away. Even if you’re unfamiliar with the brand, its message is clear: whatever your skin problems are, Curology has a customized remedy for you.
Uber: People are bombarded with information on the internet. This is why, like Uber, developing a landing page that is skim-able is critical. It has a black-and-white color scheme, short and basic words, and a straightforward form. These features work together to create a professional and approachable page.
Spotify: This landing page deviates dramatically from Spotify’s traditional green and black colors which may be the idea. It could be a strategy to let visitors know that the page has a distinct purpose from the rest of its content. Despite the landing page’s simplicity, the striking color contrast draws attention to the content and CTAs. It also includes a list of the year’s most popular artists, songs, albums, and podcasts, all of which are available on Spotify. It’s a unique method to advertise the company’s content library while also encouraging people to register.
HubSpot: HubSpot is another CRM that is currently at the top of the list. It demonstrates how their product will benefit both you and your customers along the process. Knowing that their ideal customer’s biggest objection is that learning a new CRM from scratch may be difficult, laborious, or even impossible, allows them to focus their messaging.
Associate with a Provider of Reliable Content Writing Services
Every company with a website should have a landing page to persuade visitors to take a specific action, such as scheduling a demo, requesting a quote, or joining an email list. Once you have your landing page ready, A/B testing should be conducted to increase your landing page performance. For this, you can associate with a provider of reliable content writing services or a local SEO company that can help you design a great landing page that attracts and converts a maximum number of visitors.
With several unique changes occurring in the healthcare arena, digital marketing for healthcare is quite challenging. Building a strong online presence is important for healthcare practices to grow. Healthcare providers are on the constant lookout for unique strategies to communicate with the patients and keep up with the changing SEO trends. Healthcare email marketing is an effective digital marketing strategy for healthcare practices planning to extend their reach.
It enables healthcare providers to directly connect, interact and maintain communication with potential patients and increase patient retention at their practice. Utilizing healthcare digital marketing services provided by a professional agency can help physicians implement the right email marketing techniques, gain the target user’s attention, and achieve maximum conversions.
Benefits of Email Marketing for Medical Practices
There are several benefits that an email marketing campaign can offer to healthcare practice. It allows providers to easily and quickly communicate with patients.
With this strategy, you can target the message to a particular audience group or personalize communication to certain individuals.
In addition, the strategy offers a platform to schedule messages well in advance.
However, healthcare email marketing doesn’t have to be limited to just appointment reminders and other routine information. It can also be used to market a specific healthcare practice by sending out newsletters or giving them tips on how to stay healthy or manage certain health conditions. Successful healthcare email marketing campaigns require careful consideration of several important factors.
Some Dos and Don’ts of Email Marketing
Here discussed are some dos and don’ts of email marketing –
Understand the Legal Constraints – When it comes to email communication in healthcare, there are certain legal constraints. HIPAA guidelines allow the constant protection of sensitive patient information. Delivering sensitive information through non-secure accounts increases the risk of violating HIPAA guidelines. Therefore, taking adequate protective measures like secured delivery and encryption of sensitive data is crucial.
Educate Patients about Communication and Security Policy – Healthcare providers need to explain in detail all the data security policies in place to patients before they send any of their private information. If an insecure account gets hacked, all the information they send may be at risk. Including a HIPAA email disclaimer can remind patients about the sensitivity of the content.
Share Educational Content – Often, people visit a healthcare website in search of health-related educational content. Sharing educational information with patients can help gain their trust as they are getting credible information from a physician or healthcare practice that has ample experience in this field. This in turn helps build the valuable trust of patients. Some of the top content ideas that can be shared via email include – health news related to current events, steps to prevent common ailments, expert-reviewed medical articles and case studies, seasonal brochures, pros and cons of certain medical procedures and medications, and more.
Send Appointment Reminders – Automated appointment reminders are an important part of email marketing as it helps attract a greater number of patients to healthcare practice. Generally, if patients don’t get messages from a practice, chances are that these could end up in the spam folder. However, if a healthcare practice already communicates with a patient via email, then these reminders will end up in their inbox. Creating automated reminders using templates will help simplify the whole process.
Share Office Updates – It is important to share updates about the office electronically. While it’s useful to add updates about the office on the website, the chances of current patients visiting the website will be low. Sharing updates like – changes in office hours or phone numbers, visiting procedures, or a new appointment reminder via an email can increase the chances of these updates being received or viewed by patients.
Make Emails Mobile-friendly – Often, people tend to check their emails on a mobile device. Try to keep the content of emails simple and to the point. If the content of the email tends to be confusing or difficult to read on a mobile device, the target users may lose interest. Avoid small links and buttons; as people should be able to easily click on what they want. Also, avoid side-scrolling; opt for a column-style layout that allows users to easily zoom in if required.
Generate an Automatic Response – Try to generate an automatic response when someone sends a message. This gives an acknowledgment that the healthcare provider has received the message and will get back to them as soon as possible.
Maintain a Mailing List of Patients – Mailing lists are a great way to keep track of those clients or patients who want or expect to receive communication from a healthcare practice. This may help the practice understand that they are sending emails to inactive accounts, or people who don’t want to receive any correspondence.
Use an Email Signature – When sending an email to patients, always try to use an official electronic signature as this helps them to identify or understand that it’s a legitimate message. A signature can include – office information like operational hours, phone numbers, and address. This gives patients a quick way to identify when they have an appointment or contact the office directly.
Promote Special Offers/Discounts – Sending email notifications about special offers on products or services helps retain clients. Sending coupons and discounts show that a practice values and cares for their patients. For example, dentists can send coupons for oral care products. Providing relevant offers ensures that these products are essential for the client’s needs.
Send Emails Where Recipients Are Visible to Each Other – When sending group emails, make sure that the recipients aren’t visible to each other. Sharing personal details like names and email addresses to unauthorized individuals could result in a privacy violation.
Forget to Check the Recipient’s Email Address – Sending an email to the wrong recipient is avoidable, but it can occur. Always check the recipient’s email address and confirm that all attachments and information are sent to the right patient. Even if a wrong recipient does not read or copy the contents of an email and they immediately delete it forever, it’s still a violation to send PHI to an unauthorized person.
Send Unencrypted Private Data – Encrypting private data is one of the top ways to protect it, particularly when sending it electronically. It scrambles the information and requires a key to decrypt. Even if an email is sent to the correct person, it’s safe from security breaches. If someone else were to intercept the email or in case it is sent to the wrong person, it still requires a key to access the content of the email. A healthcare practice can’t control data once it reaches a recipient’s inbox. By encrypting data, you can prevent unauthorized access to the content of the mail.
Use Complex Medical Terms – Never use complex medical terms and acronyms when sending emails about health information, as people may turn to search engines to understand these terms. If at all any specific complex terms are used in the descriptions, make sure to define them or break them into simple language, as this helps resolve any confusion among patients.
Implement an Effective Email Marketing Campaign
If implemented in the right way, email marketing is an effective tactic to attract potential patients, build strong relationships, and retain them at a healthcare practice. However, even a small mistake can make patients unsubscribe from a specific healthcare service. Therefore, performing a clear analysis of the dos and don’ts of email marketing can help generate more leads and also retain existing patients.
Availing digital marketing services provided by an experienced search engine optimization company can help implement an effective email marketing campaign that helps directly connect with the patients and retain them in the long run.
A major metric of search engine optimization (SEO), keywords help drive business value by determining the traffic of the website as well as conversion and revenue. Over the years, the type and level of data that we get in Google Analytics and aggregated search console reporting have witnessed tremendous changes. However, one thing that remains constant for SEO and PPC is the prime focus on the specific keywords and terms that drive traffic. Let us check out the role of keywords in SEO.
Even though there is still an emphasis on quality content, services and products, all these aspects heavily rely on keyword optimization and SEO.
Strong keyword research lays the right foundation for a good SEO campaign, as this would help businesses to develop content around the right keywords the target audience groups happen to search. A reputable search engine optimization company can assist business firms in keyword research and implement keywords in a professional and effective manner, all based on competition as well as search intent.
The Power and Significance of Keywords in SEO
There are several important aspects to consider when planning to budget for keyword marketing. Nowadays, context-focused SEO isn’t about one single term or the top 10 terms; it is much more focused on relevant topics.
Building topical relevance helps create rank for top-level generic terms, long-tail keywords, and even queries that are more natural for being served up in voice search. One big distinction in all of the types of terms and topics and ways to focus on keywords and optimization or ad targeting is branded versus non-branded.
While performing research, there are chances that you come across both branded and non-branded keywords for your company’s website and like many marketers you may be wondering which are better for your SEO campaigns. In fact, there is a difference between these two types of keywords and the ways they should be placed in the content.
Both branded and non-branded keywords should have a place in your company’s overall internet marketing strategy. Now, let’s get into the details about branded vs. non-branded keywords in seo, ways to handle these keywords, and how they can help your business.
Branded and Non-branded Keywords in SEO – Understand the Difference
In simple terms, a branded keyword is a keyword that contains a company’s brand name or a variation of the brand’s name in it. For instance, if someone uses that keyword to search, something related to your brand would pop up in the search results, including the website, products and social media accounts.
Users searching for branded keywords demonstrate a clear interest in the company and in most cases, they may be already familiar with the products and services offered. On the other hand, non-branded keywords relate to a specific company brand but do not reference a brand name or part of it (including any misspellings). These could include – products or services a company sells or offers and the topic a company has authority and expertise in.
Branded Versus Non-branded Keywords in SEO – Which Yield Better Results?
As mentioned above, there are differences between branded and non-branded keywords, but they are both important tools of an SEO strategy. Branded keywords help more users to find your business directly. On the other hand, non-branded keywords help you gain visibility online through organic search efforts. Anyone can search for a non-branded keyword, but other search results from other companies will come up. However, if someone searches with a branded keyword that has a company’s name in it, the brand and website will pop up first.
One of the common questions that often get discussed among marketers creating PPC campaigns is – whether branded or non-branded keywords yield better results. As each keyword has a specific cost associated with it, both branded and non-branded keywords are important in terms of SEO and PPC campaigns. These keywords tend to demonstrate different search intent and create more reach among users at different stages of the buying process.
Here discussed are some benefits of both branded and non-branded keywords based on certain key points –
Improve Brand Visibility – Non-branded – If the basic aim is to reach more customers, then it is important to target keywords that a lot of people search. Targeting keywords with high search volume increases the number of people who will view these ads. In short, non-branded keywords are the best option when it comes to improving visibility in search engine results, increasing brand awareness, and bringing new visitors to your site.
Competition Level – Branded – The total number of advertisers who bid on a specific keyword determines the level of competition in a keyword planner. The more competitive a keyword is, the more difficult it will be to display a company’s products and services. Generally, non-branded keywords are more competitive, as they are unique to a specific company. There could be possibility that a number of other companies will be trying to advertise products and services similar to the ones offered. Therefore, your company’s brand name needs to be unique.
Cost – Branded – The cost-per-click (CPC) of branded keywords tends to be low, due to low competition. Therefore, if staying within a set budget is one of the primary concerns with PPC, branded keywords will be the best option for ads with low CPC.
Conversions – Branded – Targeting keywords with high conversion rates may help generate better sales and revenue for a company. Typically, ads for branded keywords (in the context of PPC), have higher conversion rates than ads for non-branded keywords. Therefore, if separate branded and non-branded campaigns are created, the final results will be better for the branded ads.
Creating a Balance between Branded and Non-Branded Keywords – Tips
As mentioned above, both branded and non-branded keywords have their own merits and demerits. Striking a balance while incorporating these keywords can contribute to the success of an online marketing strategy.
Here discussed are some important tips on how and where to use both these keywords for successful SEO –
Establish Organic Rankings for Branded Keywords – Generally, branded keywords are quite easy to rank, particularly if the company has a unique name. On the other hand, if the branded keywords are not ranking, it is important to optimize the homepage and company pages for the brand name. This would make it easy for users to search for and find the company name. As branded keywords have higher conversion rates, a higher ranking is valuable for your business. For instance, the results of a search for a company’s name when using branded keywords would be like this –
Highlight SEO efforts on Non-branded Keywords – Focus on ongoing SEO efforts for non-branded keywords. Increasing organic rankings for non-branded keywords can help improve online visibility. Although creating and optimizing pages that rank well involves much more of an initial time investment than creating a PPC campaign, those pages can continue to bring traffic to a website for years (with no ongoing costs). On the other hand, PPC advertising campaigns only generate results as long as you pay for them. In the case of non-branded keywords, the cost of running long-term campaigns can be quite high.
Create Separate PPC Campaigns (for branded and non-branded keywords) – Create separate campaigns for both branded and non-branded keywords. For instance, it is possible to create separate non-branded campaigns for each of the different product types. As both have different merits, the results of these campaigns will significantly vary on the type of keywords used. For example, a campaign using only branded keywords will have a higher number of impressions, CPC and conversion rate when compared with a campaign with only non-branded keywords. In short, keeping separate campaigns help analyze the significance and success of each of these campaigns in a definite manner.
Use RLSA for Non-branded Keywords – RLSA – Remarketing Lists for Search Ads. RLSA is a great way to focus ads on those users that are most likely to convert. RLSA involves targeting only those audiences who have previously visited your business website. With RLSA, it is possible to clearly target only those audience groups who are already familiar with a specific brand. It is possible to tailor these ad campaigns to individual users by highlighting those products they previously viewed on the website. This approach can prove to be advantageous, as unless the competitors are using the same strategy, the ad campaign can turn out to be more specific to the interests of users thereby increasing the chances that they will click on it instead of the competitors.
Keywords are the backbone of SEO. Without keywords, optimization of content is not possible. An effective digital marketing strategy requires a combination of both branded and non-branded keywords for all the channels. However, determining where and how to incorporate them can be challenging. An experienced company outsourcing SEO services can be helpful at this point. They can help boost the ranking of your website by following the latest trends and strategies.
As more and more business firms and companies today are relying upon digital promotions, especially after the pandemic, the demand for digital marketing is increasing day by day and the relevance of keywords will also increase accordingly in the coming years.
Setting up Google Search Console involves key steps such as-
Signing in to Search Console using your Google account
Verification for a Domain PROPERTY
Verification for a URL-prefix Property
Select the property type, and enter the URL of your property
Verify your ownership of the site
Submit a Sitemap
Connect Google Analytics to Search Console
Get Ready for GA4 Analytics
In October 2020, Google introduced Google Analytics 4, the next product in its analytics platform that enables marketers to measure traffic and engagement across their websites and apps. With Google discontinuing Universal Analytics from July 2023, GA4 will be the only option for tracking.
Choosing keywords that are too competitive or that offer no real value to your business, is a waste of your time. Use a good tool to discover all the keywords that your website is already ranking for and find suggested keywords that you need to work on to improve your page rankings.
Long-tail keywords can make a good amount of traffic from search engines. So, if you are not using them right, you’ll be missing that traffic.
Consider including the keywords in your URL, Meta Description, and all content formats you post. Discover low-competition keywords based on keyword difficulty, search volume, estimated visits, and trends.
Page experience refers to the set of signals that measure user’s experience of interacting with a web page on mobile and desktop devices. Page experience signals include Core Web Vitals, mobile-friendliness, HTTPS, and intrusive interstitial guidelines.
Google’s Core Web Vitals comprise three factors – Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics can assess the user experience on criteria such as load performance, responsiveness to user input, and layout stability. Consider measuring and monitoring Core Web Vitals using key tools such as – Chrome User Experience Report (CrUX), PageSpeed Insights (PSI), Search Console, Lighthouse, and Web Vitals extension.
Do a Mobile-friendly test to ensure that your website is mobile responsive.
Ensure that the content on the page is easily accessible to the user and understand how interstitials can make content less accessible.
Look for Crawl Errors
Crawl errors occur when a search engine fails to reach a page on your website. Crawl errors can be divided into two groups – Site errors and URL errors. Site errors such as DNS errors, server errors or robots failure can prevent the search engine bot from accessing your website. URL errors like 404 Not Found errors occur when a search engine bot tries to crawl a specific page of your website.
Make sure that every link on your website leads to an actual page. Also, check whether your sitemap and internal links are up to date. Check for crawl errors regularly and fix them.
While internal links are hyperlinks on one of your web pages to another target page on your site, external link is a hyperlink that directs the reader to a reputable page on a different website. Google Search Console can provide a link report for external links and internal links.
Often used as a call-to-action, internal links help a viewer stay engaged with your website longer.
Regularly post new content and link to old ones as well
Focus on fixing your site’s orphaned pages to earn authority
Use a rank tracking tool to know the internal links to the pages
Adding trustworthy, informative external links to your pages will help improve the credibility of your website.
Use anchor text in the right way and add descriptive keywords
This is not the end. However, this is the ultimate seo checklist on how to improve your SEO in 2022, with good SEO practices.
Why not consider innovative support solutions from an experienced search engine optimization company to improve your online marketing efforts? At MedResponsive, our team of experts understands search engine optimization. We work to improve your visibility and search engine presence through improved rankings.
Keywords act as a signboard that directs people to your website. We use different types of keywords on our website, blog, article, and other forms of content. One among them is semantically related keywords or latent semantic indexing (LSI) keywords. It is a kind of keyword that is basically words or phrases that may be associated with or have the same meaning as another keyword. For instance, we can use words like “home”, “residence” and so on as semantic keywords for “house.” An experienced digital marketing agency would find effective semantic keywords for improving your website ranking in SERPs (search engine result pages).
Birth of Semantic Keywords
A decade ago, search engines like Google, Yahoo, and others considered the frequency of the keyword to decide what the content talked about. So, content writers created content by stuffing keywords. However, in 2013, Google introduced a new algorithm known as Hummingbird that changed the working nature of SEO completely. Instead of stuffing keywords, writers began to use alternative phrases that helped to produce relevant results.
Understanding SEO and users’ intention is the primary step for using effective semantic keywords and thereby boosting the ranking of your website. In other words, we can say that semantic keywords change the working of SEO altogether. Thus, websites are now optimized not just based on their keyword phrases but also on their topic.
Importance of Semantic Keywords
With the novel changes happening in the digital world, the importance of semantic keywords also increases. In terms of SEO, using semantically related keywords means that your web page provides a more contextual base to the topic. Thus, Google identifies the connection between the semantically related word pairs and your content and generates more search results. In other words, we can say that when you write content, you have to include semantically related keywords in the content that helps to increase the traffic and thereby the rank of your website.
Why Do We Use Semantically Related Keywords?
When you write a piece of content using a particular keyword, for instance, “sunset,” it is better to use semantically related words to “sunset.” If not, readers would get annoyed while reading your content. As a result, they might degrade your content and this would in turn affect the ranking of your site.
On the other hand, well-written content would have semantically related keywords. As a result, search engines place such content along with other high quality content. In addition, such keywords help your content stand apart from other content on the search engine results page.
How to Find Semantically Related Keywords
When you write content, you would come across semantically related words naturally at some point. If not, it is best to do keyword research with the help of semantic keyword research tools like SEMrush or surf the source page of Google. There are also websites that have keyword research options that provide you with suggestions based on the primary keywords you used. Moz and Ahrefs are two among them.
Where to Place Semantic Keywords
If you are a writer with many years of experience, you might know that stuffing keywords would give you negative results. The same is applicable to semantic keywords as well. If you use semantic words of the primary keyword, it would increase the potentiality for improving the ranking of your website.
You can include semantic keywords in various places in your content. Let’s discuss them in detail.
1) Webpage Title
Starting from the head of your website, the title of your webpage is the perfect place to include semantically related keywords. Since it would appear among the search engine results, it is a good strategy to have the title explain what is inside your webpage.
2) Website URL
URL is the address of a webpage. After the web page title, the URL is an optimal place to include the main as well as semantically related keywords.
3) Meta Description
Meta description is what appears in the SERP (Search Engine Result Page). It assists Google in determining the content on the webpage. Thus, it is an effective place to add keywords, especially semantic keywords.
Head tags provide clues to Google regarding what the webpage is all about. Thus, it carries a lot of potential for SEO. So, it is also a suitable place for adding semantic keywords along with relevant keywords.
5) Anchor Text
Anchor texts are the visible characters or words where a hyperlink is attached, that links to another document or webpage of your website. Adding or using semantically related keywords helps search engines as well as users to comprehend the content of that page.
6) First and Last Paragraphs
As semantic keywords are attributed to the context of the blog or article, it is important to add them in the first as well as the last paragraphs. This will help the search engine bots to start their crawl in the first paragraph and finish it in the last paragraph.
Advantages of Semantic Keywords
The advantages of using semantic keywords in the content are as follows:
It makes the search easier
Improves the quality of the content
Improves user value optimization
Puts less stress on keywords
Google can predict the content more easily
Higher rate of clicks
Lower rate of bids
Semantic Keyword Research Tools
There are several tools available today for conducting effective semantic keyword research. These include:
Google keyword planner
Identifying the correct semantic keywords is essential for SEO campaigns. These semantic keyword researches help to connect the user intention with the creation of the right content. A search engine optimization company that provides content writing services would conduct effective, relevant as well as semantic keyword research using keyword research tools that take the quality of your content to the next level as well as increase the possibility of your content appearing at the top of search results.