WordPress is the framework behind many of the websites and blogs that appear in search engines. It is considered as a factory that makes unique web pages with a variety of themes and plug-ins; it does not require you to have any coding or design knowledge to create and publish your own blog. Long Island SEO companies consider it the most powerful blogging and website Content Management System (CMS) platform to build an SEO-friendly website. It also stores your content and allows you to publish web pages by only requiring a domain and a hosting site support. WordPress uses templates to create different looks for a web page. Plug-ins for WordPress that can add functionality include e-commerce, social media, picture galleries, podcasts, videos, newsletters, etc. It is also a mobile-friendly application, which has many responsive templates. The new WordPress 5.2.1 Maintenance Release fixes 33 bugs, and includes features like a newly advanced block editor, accessibility, and internationalization. By adopting the new version and utilizing its features with the help of providers or blogging services, you can protect your sites from several vulnerabilities as well as help in reducing developmental costs and deployment of time.
WordPress recommends updating your sites immediately to the newer versions to keep everything secure. Generally, dynamic web pages with no control over how their outputs are interpreted by the browser, unlike static pages with full control are vulnerable to issues. This vulnerability appears in the form of login forms, forgotten password forms, etc. Cross-site scripting or XSS is a hacking technique that leverages vulnerabilities in a web application code so that the hacker can send malicious content from an end-user and gather some type of data from the victim. To be more specific, this technique allows an attacker to embed malicious JavaScript, VBScript, ActiveX, HTML, or Flash into a vulnerable web page to trick the user into executing the script on his/her machine to gather data. This technique could be used to manipulate or steal cookies, compromise private or confidential information, create requests that can be mistaken as coming from a valid user or execute malicious code on the end-user systems. Now, WordPress invalidates all the links associated in a password reset email, if the user remembers the password.
Simple SEO Strategies Associated with WordPress
- Set your permalink structure to static: Search engines usually check the first four words in a permalink. It also skips the keywords like “A, To, An, and In.” Remember not to change permalinks in already submitted blog posts and avoid using stop links in permalink.
- Optimize meta-descriptions and keywords: You can write up to 160 characters about description by placing all the keywords related to the blog. Search engines use these keywords to search the content of your post; it is an excellent tool to let people know what your blog is all about from the search engine result pages (SERPs).
- Optimize page title: You can attract more searchers to your blog and retain them by providing the same target keywords in the article title and meta-description. Also, make sure to use the same title in your post URL. It is mandatory to impart target keywords in the first and last paragraph.
- Create XML sitemaps: It is a list of all the pages and other contents on your website. Sitemaps help users to navigate websites. Their primary purpose is to communicate information to search engine bots or crawlers.
- Choose between WWW and Non‐WWW: There will be much difference in the number of viewers for your webpage. WWW is the best and acceptable URL for search engines with higher rankings. The plug-in installation also will be smooth in WWW URLs.
- Link internally to other pages: In order to link internally to other pages, the SEO theme should be responsive to mobile-friendly and lightweight to open in third party plug-ins. It can provide direct viewers to your blog and help in achieving higher rankings in the SERP.
- Switch to HTTPS: It is best to use SSL or Secure Sockets Layer to ensure that any sensitive personal data your visitors leave on your site is encrypted and protected. HTTPS is also an official SEO ranking factor now. Sites that are not HTTPS are now shown with a “not secure” notification on Google.
- Indexing images: Using alt tags for images can gain extra traffic from the various image search engines. After inserting an appropriate image to your content, add the details of the image into the tab ‘Alternate Text.’
- Optimize your WordPress site for speed: Page speed is also a ranking factor and an efficient caching plug-in can make a powered site load fast. Pages that do not load fast are typically abandoned by visitors.
- Optimize your WordPress site for speed: Page speed is also a ranking factor and an efficient caching plug-in can make a powered site load fast. Pages that do not load fast are typically abandoned by visitors.
SEO companies can help you in implementing these strategies and increase the number of visitors to your blog.
