Not too long ago - maybe, five years back - the ultimate digital bragging right was “We’re on page one of Google.” Fast forward to today, and the table has turned on its head. You could own the top spot for your industry’s biggest keywords, but if AI platforms like ChatGPT, Claude, Gemini, or Perplexity aren’t mentioning you, you might as well be invisible to a growing audience that never even...
The emergence of AI-generated content and SEO has raised both excitement and concern for marketers, SEO specialists, and content creators. While artificial intelligence offers convenience and speed, it also introduces challenges, especially when it comes to search engine rankings. For businesses that rely on online visibility, navigating this new terrain requires a well-informed strategy. That’s...
Looking to breathe new life into your old blog posts? Unique, quality and intent-focused content remains a key element in any digital marketing strategy. But in today’s fast-paced digital landscape, even your best-performing blog content can lose visibility over time. It is easy for your once-promising blog content to become stale and outdated. Search engine algorithms evolve, user search intent...
“Around 65% of Google searches now culminate without a click.” If you’re a website owner, your heart might have stopped for a couple of seconds reading this. However, this is true—more than half of users searching on Google, leave without even having to visit a website due to zero-click searches. And, if you’re seeing your website ranks climb but your clicks are plummeting, then you are not...
The recent rollout of AI Mode by Google was welcomed by the internet community with equal measures of enthusiasm and criticism. While some said that this would mark the end of an era of the internet and the beginning of a new one, others were concerned about the effects it would have on the SEO workforce. Google’s new AI Mode, currently only available in English to US searchers, is an upgrade...
Did you know? Nearly 90% of Americans searched for healthcare-related information online, before seeking medical care as they were curious (or anxious), to see how serious their health condition was, looking for local doctors or going through reviews, even before seeing a doctor. What does this mean for you as a healthcare provider? It means that if your healthcare practice isn’t ranking well on...
Zero-clicks. The majority of online searches now end in zero-clicks, which means, users will have answers to their queries displayed on the search engine results page (SERP), rather than a series of external links to click on. If you’re keen about statistics, let me present this to you: over 65% of all searches are now zero-clicks, with that number to surpass 70% by the end of 2025, illustrating...
For many years, search was typically limited to computers and smartphones, dominated by Google’s model of delivering ranked lists of links. Businesses that wanted a strong online presence had to optimize for search engines utilizing traditional strategies such as keyword targeting and link building. However, the advent of generative AI tools such as Google’s Gemini, ChatGPT, and Bing AI Chat has...
Search Engine Optimization (SEO) has long been the cornerstone of any robust online marketing strategy, guiding how businesses attract and retain digital traffic. However, the rapid advancement of Artificial Intelligence (AI) is revolutionizing SEO, compelling marketers to rethink their strategies and adapt to new paradigms. Right from improving search accuracy to enhancing user experience,...
At its annual I/O developer keynote event, Google announced significant shifts in the way users interact with search daily. The tech company has advanced AI-powered search by introducing AI Overviews and AI Mode to a broader audience, along with new integrated features. By providing more intuitive, conversational capabilities to discover information, this transformation marks a departure from...
