“Smarter automation could actually increase your SEO workload”. Sounds counter-intuitive? Well, try this: as early as 2025, observers of the AI industry quote the age-old Jevons’ Paradox (originally about coal and steam engines) to explain why we might end up using more AI, not less, as it gets cheaper and easier to adopt. In this post, we shall dive deep into what the Jevons’ Paradox and AI in...
AI-driven answer engines such as ChatGPT, perplexity AI, and copilot now influence how people find information, discover brands, and make decisions online. Websites that rank on the first SERP page but don’t appear in any AI responses risk losing visibility and being surpassed by competitors. But how do you effectively measure the impact of AI search platforms on your content, traffic, and...
Our latest post explores AI visibility metrics—measuring how often your content is cited, summarized, and recommended by AI-driven platforms. These insights help you make smarter, data-driven decisions and boost engagement in today’s AI-first search landscape. For decades, SEO teams have relied on analytics, detailed reporting, and measurable results to drive informed decision-making and refine...
For years, we navigated the web by clicking blue links that carried us from page to page. Ranking on the first page meant the difference between visibility and obscurity, shaping which businesses thrived and which fell behind. This battle for securing the top-ranking spot turned search engine optimization into a billion-dollar industry, where visibility was built through keywords, backlinks, and...
Picture this scenario: A patient opens up his laptop in the middle of the night, frantically searching for answers about a sudden chest pain he’s experiencing. However, instead of typing in cliched keywords like “causes of chest pain”, he would be asking: “What could be causing this sharp pain in my chest and should I go to the emergency room?” Well, say hello to conversational queries. Now,...
The search landscape has always been evolving, but nothing has disrupted it as quickly and drastically as artificial intelligence (AI). Nearly every business that relies on SEO as a growth channel is adjusting its strategies to keep pace with these changes. The role of SEO is no longer just about keywords and backlinks, it’s about understanding how search engines and users are adapting in an...
Content marketing has become an essential component for businesses looking to engage and connect with their target audience in today’s fast-paced, digitally driven business scene. However, due to the rapid expansion of data and the demand for personalization, businesses now confront difficulties in efficiently producing, disseminating, and optimizing their content. This is where artificial...
Google has a long history of redefining how we search for and interact with information. Google Generative Search is at the forefront of this transformation. Google Search AI integration along with cutting-edge natural language processing generates more intelligent, comprehensive, conversational, and contextual results. For users, it feels like interacting with an informed assistant rather than...
Not too long ago - maybe, five years back - the ultimate digital bragging right was “We’re on page one of Google.” Fast forward to today, and the table has turned on its head. You could own the top spot for your industry’s biggest keywords, but if AI platforms like ChatGPT, Claude, Gemini, or Perplexity aren’t mentioning you, you might as well be invisible to a growing audience that never even...
The emergence of AI-generated content and SEO has raised both excitement and concern for marketers, SEO specialists, and content creators. While artificial intelligence offers convenience and speed, it also introduces challenges, especially when it comes to search engine rankings. For businesses that rely on online visibility, navigating this new terrain requires a well-informed strategy. That’s...
