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The agencies SEO services market comprises both on-premise and cloud-based deployment SEO services by a digital marketing agency or digital marketing services company.

According to Research and Markets, the agencies SEO services global market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%. The market reached $40.9 billion in 2021 from $37.84 billion in 2020, expanding at a compound annual growth rate (CAGR) of 8.1%.

The increase in the number of people using smartphones and internet services, especially in developing countries is the key factor expected to drive market growth during the forecast period 2021-2025. Smartphones and the internet have made video content and information easily accessible, making it essential for businesses to optimize for search and gain online visibility, which is positively impacting the agencies’ SEO services market.

Companies are rearranging their operations as they recover from the COVID-19 impact and this is another factor that is expected to impact the market growth positively. Major operational challenges that companies faced during the pandemic include restrictive containment measures such as social distancing, remote working, and the closure of commercial activities.

To manage their digital marketing processes, businesses can either set up an in-house SEO team or outsource the task. Many companies are hiring an in-house SEO team to cater to the unique needs of their organization and this is expected to hinder the growth of the market. The availability of online SEO tools is also impacting the market growth negatively. However, hiring an SEO team in-house to manage digital marketing functions is expensive compared to outsourcing the task to experienced SEO agencies. 

The main advantage of an in-house SEO team is that they can meet the faster turnaround time for campaigns and ensure data security. The major disadvantage is that hiring in-house staff means the company has to pay not only salaries but also incur insurance and workers’ comp costs, which makes outsourcing a better option. Also, by outsourcing, organizations can not only save money but also get access to expert resources.

Companies operating in agencies SEO services market are using “Zero-Click Search Results” to increase their appearance in the search results. Google presented zero-click searches in March 2020, with the aim to eliminate multiple results and satisfy user intent faster. Zero-Click Searches are referred to as searches in search engines such as Google or Bing, which answers the query directly at the top of the search engine results page (SERP) so that the user doesn’t need to do any further clicks or move to another website to complete the search. In short, a zero-click search fulfils the search intent at the top of the SERP. These searches mainly include database-style searches, dictionary and encyclopedia-style searchers, and map direction style searchers. As this can quickly solve the intent of a keyword query, most SEO companies focus on optimizing the content in diverse ways for zero-click searches.

The report has segmented the market by Service Type, Subscription, or End Use Industry. 

By service type, the market is divided into online and offline services. Offline or offsite SEO refers to any tactic you conduct outside of your website to drive traffic back to your site. Some of the effective off-page SEO techniques are generating backlinks with high-quality content, article submission to industry directories or resource sites, influencer marketing, guest post for diverse websites, social media engagement to help drive traffic to your site, social bookmarking, forum submission, video, infographics and image submission, Google My Business (GMB) profile optimization, and Web2.0 Submission

On-page SEO or on-site SEO refers to the process of optimizing the content of a webpage for search engines. On-page strategies are essential to get more qualified leads. Effective tactics can help search engine crawlers understand the meaning and context of the pages.

On-page SEO techniques include conducting keyword research and integrating them into your pages, optimization of title tags and meta description, creating user-friendly content, optimizing your URLs, creating user-friendly content, optimizing image file sizes and image alt tags, internal link building, site page speed optimization,  mobile responsive web design, and more.

By subscription, the market is segmented into monthly and annually. By end-use industry, the market is divided into professional services, IT services, e-commerce, hospitality, recreation, real estate, and others.

Companies Mentioned in the report include Straight North, Ignite visibility, Titan growth, Boostability, Big leap, Victorious, Sure Oak, Arcane Marketing, Search bloom, SEO valley Solutions Pvt. Ltd., WebFX, Social SEO, 97th Floor, Page traffic, Brandloom, Bruce clay Inc., OpenMoves, OneIMS, WebiMax, Digital Marketing Agency, Screaming Frog, 360I, Thanx Media, Square 2 Marketing, and SEO Werkz.

For businesses in any sector, it is important to choose a search engine optimization company, with relevant experience. Also make sure that they are up to date with the changing algorithms and guidelines, to improve web traffic to client websites.

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