When discussing SEO strategies, the topic is often associated with Google or Bing search engines. However, your website is not the only place where SEO is applicable, as several other online platforms and digital assets can be optimized for enhanced visibility, increased traffic, and overall improved performance. One such digital marketplace where search optimization benefits businesses is...
How many of you remember the game Pokemon Go? The Augmented Reality (AR) mobile game that sent the world into a frenzy? Suddenly, people were seen wandering the streets, chasing virtual “pocket monsters” that appeared in their real-world surroundings. Now, imagine augmented reality in healthcare. Think of Pokemon Go itself, but instead of chasing Pikachu, AR will be helping doctors diagnose...
What Is Off-page SEO? Off-page SEO refers to the variety of techniques, actions, and strategies applied outside of your website, aimed at enhancing its visibility and SERP rankings. While on-page SEO focuses on optimizing internal elements such as content, images, and architecture, off-page SEO tactics target external factors that impact your search ranking. It primarily involves activities such...
In today’s changing digital era, patients no longer just rely on word-of-mouth or referrals to find the right healthcare provider. Instead, they turn to search engines to find healthcare facilities near them. This radical shift in patient behavior emphasizes the need for a strong online presence for your medical practice to remain competitive. However, having a simple website is not enough. If...
In today’s competitive healthcare environment, having a website that stands out online is vital to succeed. Effective on-page SEO can make a significant difference, enabling your website to rank higher in search engines and attract more patients. Tools that assist in on-page optimization are critical for businesses seeking to maximize their visibility and impact. If you’re looking for ways to...
All is well and good when you visit a website and the visual elements (images/graphics/videos) on the page load in an instant. Now, imagine the opposite—visual elements in the landing page taking an eternity to load, leaving you frustrated. So, as a website owner, how can you efficiently balance speed with content-heavy pages? The answer lies in implementing Lazy Loading. This popular technique...
What are Push Notifications? Push notifications are brief, targeted clickable prompts that are pushed to appear in a user’s device, both desktop and mobile in real-time. These messages can include elements such as texts, images, logo, and buttons, designed to direct users to your website. Push alerts are strictly a user-permission based direct communication system delivered with the help of push...
In today’s fiercely competitive digital landscape, businesses are constantly in search for advanced tools and quirky strategies to improve their SEO ranking and drive organic traffic to gain that competitive edge. One such tool is the AI-powered chatbot. Originally, AI chatbot was developed for aiding customer service interaction but now, it has grown into a highly customizable tool that can...
The search engine results page is a crowded digital platform where thousands of blogs vie for user attention and top ranks to drive website traffic and business growth. Despite the best efforts, even brilliantly crafted blog posts often struggle to gain attention. To dominate search results, you need to master the skill and knowledge required for creating user-readable, SEO-friendly blog posts....
What Is Accessibility Testing? Accessibility testing is an aspect of software development focused on the process of evaluating digital content such as a website to ensure usability without relying on traditional means of interaction. The goal of accessibility testing is to make sure websites, web applications, and other digital products are accessible for everyone, including users with...
