Content is the lifeblood of your website. But over time, even your top-performing pages may start to lose their impact. This gradual drop in visibility and engagement is known as “content decay” that can undermine your SEO efforts if not addressed promptly. Rather than letting your existing content collect virtual dust, it is important to update and optimize your existing content. This can help...
In an era where digital transformation is reshaping every industry, healthcare is no exception. The global healthcare IT market is projected to surge from $394.6 billion in 2022 to $974.5 billion by 2027, according to Markets and Markets. This tremendous growth reflects the increasing demand for custom software solutions for healthcare that are innovative, scalable, and adaptable to both...
Looking to breathe new life into your old blog posts? Unique, quality and intent-focused content remains a key element in any digital marketing strategy. But in today’s fast-paced digital landscape, even your best-performing blog content can lose visibility over time. It is easy for your once-promising blog content to become stale and outdated. Search engine algorithms evolve, user search intent...
“Around 65% of Google searches now culminate without a click.” If you’re a website owner, your heart might have stopped for a couple of seconds reading this. However, this is true—more than half of users searching on Google, leave without even having to visit a website due to zero-click searches. And, if you’re seeing your website ranks climb but your clicks are plummeting, then you are not...
In today’s crowded digital ecosystem, where attention spans are short and competition is fierce, mastering your brand’s message is no longer optional—it’s essential. Your brand content is more than a tagline or a value proposition; it’s the heart of your communication strategy, shaping how your audience perceives you and interacts with your content. For businesses investing in SEO blog writing...
Establishing trust and earning customer loyalty is more challenging and more critical than ever before. Consumers are bombarded with thousands of brand messages every day, making it difficult for any single business to stand out unless it’s delivering a clear, cohesive, and recognizable message across all platforms. This is where consistent brand messaging becomes a powerful differentiator....
Healthcare organizations today need more than just informative content to connect with their audiences effectively. Successful digital marketing requires presenting valuable information in formats that people prefer to receive and engage. While some favor reading articles, others may respond better to short clips or infographics. Choosing the right content format is not optional, but a...
Imagine walking into a hospital with no signs, no reception staff, and no one to guide you. This translates into a frustrating customer experience, diminishing trust and engagement from potential patients. That’s exactly how digital users feel when they land on a healthcare website with poor design. In a space where clarity, trust, and speed can literally save lives, a strong UX strategy for...
Google announced its June 2025 broad core update on the last day of the month. This is the second major algorithmic update of this year, arriving 3 months after the March rollout. The search engine company confirmed via Google Dashboard that this” rollout may take up to 3 weeks to complete”. This latest update marks Google’s shift towards quarterly refinements in its search ranking system. It...
Voice assistants such as Siri and Alexa have revolutionized the way people seek and find information online. Not only is it more convenient and easier, but it also allows users to get accurate responses for conversational queries. The healthcare industry is not exempt from the rise of voice-powered browsing as more patients turn to these voice assistants to find nearby clinics. Medical...
