A month into 2026, Google has been busy rolling out updates and Googlebot crawl limits are now at the center of technical SEO conversations. On February 5th, the search giant released the first core update of the year with the Discover core update, which’d dictate how content would surface in the feed. If that wasn’t enough, Google has now come up with another update. In early 2026, Google...
On February 5th, Google rolled out its first core update of 2026. This February 2026 Discover core update marks a shift in how content surfaces in the Discover feed. Unlike general search core updates, this change focuses entirely on Discover, Google's interest-based content feed. It specifically targets English-language users in the U.S., with plans for a global rollout in the coming months....
In today’s digital landscape, creating content that ranks well on search engines is no longer just about keywords and backlinks. Search engines have evolved to prioritize user experience. Balancing readability and SEO is one of the most critical aspects of effective content creation. While SEO helps your content rank higher in search engine results, over-optimizing can result in awkward phrasing...
Healthcare apps are reshaping the patient experience—making care more accessible, efficient, and outcome-driven. Developing an application that meets the requirements of the intended user is a monumental undertaking. A solid understanding of best practices in medical application development is critical to ensuring compliance, usability, and high-quality patient care. The application must be...
The deep-learning boom started in 2018, triggering the evolution of modern generative AI systems. Google’s AI Overviews, Bing’s Copilot, Perplexity, and ChatGPT are changing how users discover information. It has led to the development of a new discipline of search engine optimization (SEO) known as Generative Engine Optimization (GEO). While traditional search engines display links in a ranked...
Times have changed in the field of digital marketing. For many years, website owners measured success in digital marketing when their strategies to increase website’s traffic paid off. However, in the current scenario, more traffic doesn’t necessarily mean increased success. The approach of attracting large volumes of visitors is no longer effective. In fact, it may be counterproductive....
Did you know that users decide whether to stay on a webpage or leave within the first 10 seconds (even less sometimes), with headings playing a major role in that decision? Yes, users form a first impression based on factors like visuals, clarity, and relevance in a matter of milliseconds (as fast as 50 ms). However, the way your website content is structured—especially your H2, H3, and H4...
Imagine this. You type “best phone for photography under $500” into a search engine. You don’t mention a brand. You don’t specify the technicals. You don’t even say it’s a camera phone. Yet somehow, the results you get are…almost spot on. That’s not luck. And it’s definitely not keyword matching. That’s semantic search powered by Natural Language Processing (NLP), and it’s the reason SEO today...
From electronic health records to practice management tools and telemedicine apps, today’s healthcare software handles an enormous amount of patient data every day. While these digital tools are essential to centralize medical records and reduce paperwork, they are also vulnerable to costly data breaches and cybersecurity risks. According to a HIPAA journal report, nearly 275 million healthcare...
The evolving world of search engine optimization (SEO) is driven by the changing algorithms of search engines themselves. Gone are the days when you could stuff a few keywords in to reach Google’s first page. Search engines are going smarter by the day and know how to reward those sites that demonstrate true expertise and thoroughness of a given subject. Because of this, topical authority is now...
