Google has rolled out a new set of AI-driven shopping upgrades just in time for the busy holiday season. These enhancements are designed to make online shopping faster, smarter, and more intuitive by integrating AI-powered product research, automated checkout features, and real-time insights directly into Google Search and Shopping.
With these improvements, shoppers can now discover items, compare product features, generate gift ideas, and even let Google contact local stores or complete purchases automatically. As Google continues to expand its role in AI-driven eCommerce, these features signal a major shift toward more personalized and intelligent digital shopping experiences.
Overview of Google AI Shopping Upgrades for Holiday Season
Let’s go through the key AI-assisted online shopping tools introduced by Google:
- AI-generated Product Insights
Users can now use AI Mode to generate conversational shopping summaries that highlight the most important details about any product. These tailored, formatted responses are powered by Shopping Graph, which contains more than 50 billion product listings with 2 billion updates every hour. This massive data stream allows AI Mode to produce accurate and timely insights, including concise pros and cons, standout features, and key factors shoppers should consider before making a purchase.
- Conversation Shopping with Gemini
Google is also expanding these capabilities inside the Gemini app, giving users a seamless way to move from an idea to a ready-made product list within a chat interface. Instead of only providing text-based suggestions, Gemini can now generate shoppable product options, side-by-side comparisons, and pricing information directly in the conversation.
Shoppers can brainstorm gift ideas or build a holiday list on a budget and instantly receive organized product suggestions backed by Shopping Graph data. The app is meant to let shoppers research, compare, and follow purchase links without leaving the conversation.
- Agentic Call Feature
In search results, Google has introduced a new agentic calling feature known as “Let Google Call”, which lets Google call local businesses on the user’s behalf. When users search for certain products “near me,” they will see the option to get started, after which Google asks a few tailored questions and then makes automated calls to nearby stores to check availability, pricing, and ongoing promotions. The results are delivered via email or text, along with additional local inventory information sourced from the Shopping Graph. Merchants can opt out of receiving these calls, and the feature will initially roll out across categories such as toys, health and beauty, and electronics.
- Agentic Checkout Feature
Google is also expanding its agentic capabilities into the checkout process with a new automated purchasing feature. Users can track the exact item they want, including size, color, and the price they’re willing to pay, and Google will notify them when it falls within their budget. If the merchant is eligible, users can then choose to let Google complete the purchase securely through Google Pay, after confirming order and shipping details. Built on the Shopping Graph and Google’s payments infrastructure, this agentic checkout option helps shoppers avoid missing deals and simplifies buying, with early support from merchants such as Wayfair, Chewy, Quince, and select Shopify sellers.
Implications for Businesses
For retailers, these updates signal a clear shift toward more automated, AI-driven shopping journeys. Features such as agentic calling and agentic checkout create new pathways for discovery and conversion, giving merchants additional exposure in local searches and more opportunities to capture ready-to-buy customers.
Businesses that maintain accurate product data, real-time inventory, and transparent pricing will benefit the most, since Google’s AI systems rely heavily on this information to surface recommendations and complete purchases. By partnering with affordable digital marketing services, brands can optimize their listings for higher engagement, better-qualified traffic, and improved sales outcomes.
