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How to Measure Conversion Rate Optimization?

Conversion rate optimization (CRO) is a critical digital marketing tactic to improve your website's performance. CRO involves checking the traffic to your website, finding the reason why visitors are not converting to customers, and finally, getting them to complete a major goal of your website. Successful CRO strategies can increase your website's effectiveness and encourage visitors to take a desired action on a webpage.

In this podcast, MOS President Rajeev Rajagopal explains what CRO is and how to measure it.