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What Is Log File Analysis in SEO?

What Is Log File Analysis in SEO?

Want to know how users and search engines interact with your site, the most active pages in your site that drive organic traffic, and the number of SEO visits to your site?

The answer is there in your site’s log file.

So, what is a log file?

A log file is a server.  
What Is Log File Analysis in SEO?
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Log file records are collected and stored by the web server of the site, for a certain period of time. Professional digital marketing services in New York can help in analyzing these records to improve your site’s SEO performance. 

What does the log file include?

Within a log file, you can discover many data including:

  • Search engine type and search term entered
  • The URL of the page or resource being requested 
  • HTTP status code of the request 
  • IP Address and hostname
  • Country or region of origin
  • A timestamp of the hit
  • The browser and operating system used
  • Duration and number of pages visited by the user
  • Page on which the user has left the website 
  • The user agent making the request
  • Time is taken to download the resource

How does log file analysis impact SEO?

Log file analysis is one of the top technical SEO strategies that provide insights on the crawling and indexing of web pages. Log file analysis is significant for SEO, as webmasters can process and analyze relevant data regarding the usage of their website. For larger websites, the log file analysis can include the processing of very large amounts of data, which in the long term requires a powerful IT infrastructure.

Regular log file analysis helps SEO professionals to clearly understand how search engines crawl their website and discover valuable insights to make data driven decisions.

For SEO purposes, analysis of log files –

  • Helps understand crawl behavior
  • Shows how much “crawl budget” is being wasted and where
  • Improve accessibility errors such as 404 and 500 errors
  • Allows locating pages that aren’t being crawled often
  • Identifies static resources that are being crawled too much
  • Helps find out whether the new content added has increased bots’ visits
  • Checks the URLs or directories that are not often crawled by bots
  • Helps determine how your crawl budget is spent
  • Alerts on what pages are loading slowly

Some of the tools that can help with log file analysis are –

  • Splunk
  • Logz.io
  • Screaming Frog Log File Analyser
  • Semrush Log File Analyzer
  • Oncrawl
  • Apache Log Viewer

Analyzing Log Files for SEO – Best Ways

Keep an eye on crawl budget

Wasting crawl budget can impact your site’s SEO performance, as search engines won’t be able to crawl your website efficiently. A crawl budget refers to the number of pages a search engine will crawl within a certain timeframe. Crawl budget is calculated on the basis of crawl limit (crawling that a website can handle) and crawl demand (URLs that are worth crawling the most, how often it’s being updated).

In case of crawl budget wastage, search engines won’t be able to crawl the website efficiently. Wasting crawl budget hurts your SEO performance. Tools like Google Search Console can provide insights into your website’s crawl budget for Google. Its Crawl Stats Report allows seeing crawl requests from Googlebot for the last 90 days. Some of the common reasons for wasted crawl budget are – poor internal link structure, duplicate or low quality content, accessible URLs with parameters, broken links, a large number of non- indexable pages.

Check for internal links

Combining log file data with internal link statistics from a site crawl provides details about both the structure and discoverability of pages. If it is found that Google is crawling a large number of broken pages on your site, make sure that you don’t have any internal links to these broken pages, and clean up any redirecting internal links.

Also, if orphan pages are there, which do not connect to any internal or external links, consider correcting the issue by pointing to any other pages from the concerned page. At the same time, consider reworking pages that are not being crawled at all and eliminate any errors. 

Improve your site speed 

Often, page load times above two seconds can increase the bounce rates. Improving your page speed and navigation can lead to search bots crawling more of your site’s URLs. Page size and use of large images can also affect crawling. Page speed is an important SEO ranking factor, and it can affect how search engines crawl your site.  For faster loading pages, search engine bots have enough time to visit and index the pages in your site. A log file analysis will share insights on what pages are loading slowly and which ones are large. Consider optimizing and reducing the size of large pages, or reducing the number of high-resolution images, compressing images on pages. 

Listen to our podcast – Ways to Speed Up Your Website for SEO Purposes

Limit Duplicate Content

Duplicate content refers to the same content that appears at multiple locations (URLs) on the web, and as a result search engines will be confused as to which URL to show in the search results. If you find duplicate URLs, opt for the rel=canonical tag or consider removing such pages with the support of organic SEO services.

Read our blog:
How To Avoid Duplicate Content In SEO

For SEO, it is important to monitor whether optimized pages are indexed by bots or not.

Log file records information about the performed requests. Analyze them to check whether your SEO efforts are worthwhile. Need support with technical SEO? Consider associating with a professional digital marketing agency in the U.S. 

Talk to us the MedResponsive team at (800) 941-5527

12 Best Page Speed Optimization Tips

12 Best Page Speed Optimization Tips

Page speed measures the time that your web page takes to load. The pages of a website have different speeds due to factors such as images or scripts. Page speed optimization is one of the main factors for ranking on Google. Faster page speed enhances user experience which in turn improves search engine visibility, which is essential for boosting the reputation and credibility of your website.  Google is constantly revamping the rules and regulations with regard to page ranking and its algorithm updates will impact your rankings. Analysis and regular monitoring of the position of your website on SERPs is essential for troubleshooting the issues that are affecting page speed.

Why page speed optimization is important?

  • Page speed optimization is one of the core SEO strategies and on-page SEO coupled with quality content is the formula for great organic search results.
  • Search engines crawl fewer pages if the page speed is low and this will affect your indexation on SERP.
  • A slower website will have increased bounce rates and lower conversion rates.
  • Slow websites negatively impact the organic traffic and this can considerably reduce leads, conversions and ROI.

Given below are some of the methods that companies providing organic SEO services use to help businesses with page speed optimization:

  1. Reduce HTTP requests for a faster loading website

When a user lands on a website, the browser has to request a lot of files or make HTTP requests. The loading time of the page considerably increases if there are more HTTP requests. Therefore, the goal should be to minimize the number of HTTP requests. This can be done by eliminating unnecessary requests and optimizing your website in a way that the page loads only the necessary resources. Reducing the number of assets can lower load time.

12 Best Page Speed Optimization Tips

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Also read
Google’s Initiative, Move from HTTP to HTTPS – a More Secure Web
  1. Optimize image size

Uncompressed images or images with high resolution slow down a website. After you have removed unnecessary image files, the next step is to reduce the size of the images that you are going to use in your website. Images can be compressed with the help of plugins like WP Smush Plugin. Also, use web-friendly image formats like jpg instead of png.

12 Best Page Speed Optimization Tips

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  1. Store data in cache memory

Images, videos and even some scripts take more time to load. When a user visits the website, the server starts exchanging resources like images, videos, CSS files, scripts, widgets and various other files. Fetching of these assets is a time-consuming process. Therefore, if the data is cached, the information is readily available. This enhances user experience as there is no need to download these assets again whenever the website is visited.

  1. Reduce server response time

Server response time is the time between when a user makes a request by entering URL on the search bar and the response is obtained from the server. If the site is optimized for speed, the website will load instantly. Server response time is measured in Time to First Byte (TTFB). It is the duration of time between the users making the request and receiving the first byte of data. Identify the areas where SRT has to be fixed.

  1. Use content distribution network

The loading time of the server increases when the users are physically far from the server. Content distribution networks have geographically distributed servers which serve files to website visitors regardless of the location from where the site is accessed.

12 Best Page Speed Optimization Tips

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  1. Make use of the lazy loading technique

This technique eliminates unnecessary HTTP requests. A page might have multiple images and the page slows down when all the images have to be loaded when a user visits the page. However, if the user has no intention to scroll down to the bottom of the website, then the HTTP requests made are unnecessary. If a lazy loading technique is implemented, HTTP requests are made only when the user scrolls down to an image on the page.

12 Best Page Speed Optimization Tips

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  1. Enable Gzip compression

Gzip compression is done to minimize the HTTP content prior to serving the content. It is applicable for various platforms including WordPress, Apache, and NGINX etc. Gzip compression is an effective means to save bandwidth and enhance the speed of your website.

12 Best Page Speed Optimization Tips

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  1. Minification of HTML, CSS and JavaScript

This is one of the important methods adopted to reduce loading time and bandwidth usage on websites. Minification refers to the removal of unnecessary or redundant data by minimizing code and markup in the web pages. Developers creating HTML, CSS and JavaScript tend to use spacing, comments and well-named variables that make codes and markup readable for them. However, these extra spaces and variable names have to be removed to improve the functionality of the website.

12 Best Page Speed Optimization Tips

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  1. Optimize your website for mobile devices

As mobile device users are on the rise, optimizing your website to load quickly and display well on mobile devices is important.

  1. Remove redundant plugins and themes

Plugins can enhance the functionality of the website. However, unused plugins can increase the loading time of the website. It is important to ensure that your website does not have too many unused plugins. Uninstalling redundant plugins and themes will promote the smooth functioning of the website. Make a list of plugins that is needed for the website.

12 Best Page Speed Optimization Tips

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  1. Implement performance optimization techniques: Prefetch, preconnect and prerender

These mechanisms give browsers a hint about the resources that are needed to render the page. These hints are given before the browser actually fetches the resources.

Consider implementing the below given techniques:

DNS prefetching: In this technique, the domain names of the websites are given to the browser hinting that they have to be resolved to an IP address. This is signaled before the browser sees the resources from that domain name.

TCP Preconnect: If a specific resource is required in the future, we can request the browser to store the data in the cache for future reference.

Prerendering: In this technique, the browser is instructed to prerender the complete page if you know that the user would likely visit a certain page.

  1. Constantly monitor the performance of your website

It is important that you are alerted when your website is performing poorly. There are specific tools that can check whether the changes you are implementing are improving the performance of the website or not. Basically, there are two approaches for monitoring the website: synthetic monitoring and real user monitoring. You can choose the approach that suits your website. Google recommends using the PageSpeed Insights tool to know the performance of the page. It gives you reports based on the performance of your website and provides suggestions for the same.

12 Best Page Speed Optimization Tips

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Page speed is a website performance metric and influences conversion, visibility and usability. If the page speed is optimized, your website will have a high chance of ranking well on search. So, partner with an organic SEO company to optimize your page speed and grow traffic to your website.

Want to boost the page speed of your website?
Our digital marketing services company can help you implement the right SEO strategies to attract organic traffic to your website! Call (800) 941-5527 for a free consultation.
Best Methods to Promote Your Blog on Instagram

Best Methods to Promote Your Blog on Instagram

Promoting blogs on Instagram is a growing trend. More than 1 billion people use Instagram around 90 percent of the users follow at least one business on Instagram. In a span of just 10 years, Instagram has grown significantly from a photo sharing app to a hub of business activity. Many large, medium and small businesses own an Instagram account where they sell their products. This has led many businesses to incorporating Instagram into their digital marketing campaign with the help of organic SEO services to promote their products and services on the platform.  Instagram is now emerging as a solid platform to promote business blogs and generate more leads.

This visual platform allows you to demonstrate your product in a way that catches the users’ attention. It has features like IGTV and Stories that allow businesses to create video content and generate more engagement, as well as a direct messaging feature that helps potential customers to get in touch with the brand. All these features have helped Instagram evolve into a strong platform for business activity. Posting your blogs on Instagram can help promote your products and get more customer attention. Reach out to a reliable search engine optimization company that can help you popularize your blog on Instagram and widen its reach.

Here are some effective ways to promote your blog on Instagram:

  • Post your blogs as Instagram stories:

According to Vidmob’s 2018 State of Social Report, over 70 percent of Instagram users watch Instagram Stories every day and the popularity of Insta stories is rising by the day. Here’s how to post your blog in Insta stories:

      • Create a blog teaser in Insta stories: You can create 3 or 4 Insta stories of some relevant information in your blog with some engaging visuals. The Insta stories should narrate a story. Use the Link in Stories feature to promote your blog post and take your followers right to it.
    • Best Methods to Promote Your Blog on Instagram
      • Tag yourself to help your viewers find you blog post: You can post the link to your blog post in your bio. You can also tag yourself in your Insta story and use the swipe up feature. This will help viewers go to your blog by just swiping on your Insta story. If you do not have the swipe up feature, promote your blog on Insta story and in the last frame, include the @Mention sticker with your username. Using the Text overlay feature, type out a fun call to action and include an arrow that points out your CTA.
      • Use Insta posts with Insta stories to grow your blog: Share an Insta post about your blog post and create an engaging caption that can catch the attention of viewers. The next step is to include two CTA in your caption. Share your feed post to your Stories so that viewers can tap it to take a look. Make sure to include more information in the form of tutorial or a demo or any visual element that is different from what you have already mentioned in your caption. You can end your story in adding a link to your blog, or a link to your profile.

 

  • Work with other bloggers to widen your reach for your blog: If you are still figuring out how to promote your blog on Instagram, consider connecting with other influencers in your niche who have a strong community on Insta to promote your blog. Here’s how you can do this:
    • Look for accounts or influencers, brands and companies that complement your interest and have blog posts that resonate with you.
    • Interact with these accounts and support them by liking, commenting, sharing and resharing.
    • Introduce yourself and feel out the opportunity for partnerships, features, and collaborations if available

    Look for other bloggers using relevant industry hashtags

  • Include unique and quality images and videos to promote your blog: The first impression of your post is important as it creates the first impression in your viewers. Instagram is all about visual content like photos or videos. Unique visual content is important to be at the top of your follower’s Insta feed. Otherwise, your followers will scroll through the feed and your post will be lost with other feeds. Make your images and videos more interesting:
      • Invest time to create high quality content: Design high quality images, videos, graphics that can get your followers’ attention quickly. Use a quality camera or phone with proper lighting and focus on backdrops and color combination and photos composition.
    • Narrate an engaging story: Make sure your blog post has a story that your readers will connect with. You can give a glimpse of your story in Insta story or feed, but end your story in your blog post. To make your followers click from your Instagram to your website, you want to give them a taste of the journey as well as a happy ending. The image or the video that you include should be related to your story.
    • Write Insta captions that can drive traffic to your blog: Here are some ways to write good captions:
        • Look for the best ways to start your caption
        • Be real to your followers by sharing relatable thoughts or experiences from your life, especially if it has a connection with your blog.
        • Give your followers a happy ending in your story so that it makes you happier and more fulfilled.
        • Your call to action (CTA) doesn’t have to be complex, but should instead spell out to your reader where to go next and reinforce what they’ll find there.

        You may end up driving away customers if you sound very salesy or if you push too hard. So when you share your experience, keep it real — this will help them connect with your blog better.

      • Convert your Instagram followers to blog traffic: Once you have done promoting your blog on Insta, don’t put your website in your bio link. Even though your objective is to drive traffic to your website, linking your home page in your bio is not the right way. This is because you run the risk of your followers getting lost and losing interest navigating through your website for that specific post. Another reason is that the followers who see a website home page in your bio may give up before ever clicking as they may have had bad experiences before.
      • Best Methods to Promote Your Blog on InstagramBest Methods to Promote Your Blog on Instagram
        Instagram is a powerful platform that has become an important part of many businesses’ branding and marketing efforts. It is the right place to promote your blog post to get maximum traffic.

        Want to popularize your blog on Instagram and widen its reach?

        As different social media marketing sites require different approaches, we develop a unique strategy tailored for each platform. A professional digital marketing services company could help implement the right strategies to enhance your website’s visibility to the right audience group.

        Get Started and Reap Maximum Benefits From Social Media – To ask for our social media marketing services, call (800) 941-5527.

Common Local SEO Mistakes to Avoid

Common Local SEO Mistakes to Avoid

Boosting local SEO enhances the online visibility of a website among local customers and clients. For the regional prominence of a business, the local client base or potential customers in a particular geographic area has to be identified, along with their needs. By optimizing online presence, businesses can stand out in local search results.

The local search queries are usually in the form of “hair salons near me”, “restaurants near me” etc. It implies that the optimization efforts are for local brick-and-mortar businesses and focuses on geo-specific keywords. SEO marketing requires expertise to build brand authority. If your website is not ranked on Google SERPs as expected, then evaluate your local SEO strategy and avoid the mistakes given below:

  • Choosing Broader Terms As Keywords

The selection of the right keywords is the first step in optimizing your website. Usage of appropriate keywords drives organic traffic to the website. If you want to target a local audience, the use of un-localized and unspecific keywords could affect the ranking of your website.  For instance, if the targeted keyword is “best restaurant”, it won’t gain traction. Such keywords are over-saturated and are difficult to stand out in the Google SERPs. Therefore, select keywords that maintain geo-specific recognition like “best restaurant in Houston”. Local SEO companies implement proven SEO strategies to boost their client websites’ online visibility.

Common Local SEO Mistakes to Avoid

  • Lacking Google Business Profile

To serve customers of a particular location, it is important to provide details about the business such as the name of the business, location, services, phone numbers and open hours. These are answers to the searched terms.

Creating a Google business profile enhances the Search and Map results that help the customers make informed decisions. If you don’t have a profile on Google business, your website would not rank high in local search results which could considerably affect local online visibility. Claiming of Google business profile is free and you can post photos, and the latest updates to show what makes your business unique.

  • Duplication of Content on Landing Pages

Content from the original page is copied and pasted on landing pages, which is then subsequently adjusted to target keywords. This harms SEO performance as Google finds this confusing and might lead to flagging of the website. It can ultimately lead to removing your website completely from the search results. The exact content on multiple pages doesn’t drive traffic to your website; rather, visitors leave the website.

Search engines get confused with the same content on different landing pages.

  • Poor Quality of the Content

Google’s algorithm to rank websites is ever changing. Initially, keywords mattered more in indexing websites higher on SERPs. However, Google’s crawlers now focus on the quality of the content. If the content lacks the ability to connect with the audience by providing relevant information about the products or services, it lacks user experience. This deviates from the marketing goal of giving value to your customers. Content writing services are essential to ensure quality content with the right keywords.

  • Lack of Backlinks

Backlinks contribute to the authority of your domain. This drives organic traffic to your website. Backlinks comes in two categories:

    • ✔ Internal Backlinks

They are hyperlinks that point to another page on the same website. If this is done correctly, readers can explore the content on various pages of your website. This helps Google understand more about your website.
✔ External backlinks

Common Local SEO Mistakes to Avoid

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Websites with quality content can more easily build quality backlinks. Google takes into consideration the number of backlinks from authoritative websites.

However, local businesses often don’t give importance to backlinks and end up giving none. This ultimately hampers the SEO performance.

  • Poor Keyword Optimization

Keyword optimization is essential to drive the right traffic to your website. It requires in-depth research, analysis and selection of keywords that align with the tone of the audience. For local SEO, geo-specific keywords have to be targeted by giving thrust to local search queries. If the content is stuffed with keywords, it will devalue the intention of the website. This negatively affects the leads to the website. Regular keyword research and constant monitoring of content position are essential to meet the marketing goals. Organic SEO companies have the expertise and skill to optimize your website with result-oriented SEO strategies.

  • Giving Inaccurate NAPW Data

Complete and accurate information about the business has to be provided for favorable search results. Inconsistencies in the name of the business, address, phone number and other important details across the various listings would negatively affect the SEO performance of your website.

  • Poor Mobile Optimization

The number of mobile phone users has increased tremendously and mobiles are being used for e-commerce more than ever before. Ignoring mobile searches will hamper the purposes of digital marketing.

  • Absence from Social Media Platforms

A strong social media presence is vital to reaching out to the target audience. It is one of the common mistakes committed by local businesses. You can build quality backlinks by posting engaging content on social media platforms. This can increase the authenticity of your brand and enhance online visibility. Social media is an excellent platform where you can share customer feedback and reviews. For example, these days, small and medium businesses actively promote their business through their Instagram handles by creating reels.

Local SEO is essential for increasing brand exposure and local search awareness. It helps to get organic traffic by reaching out to local customers by expanding local consumers and clients. Organic SEO services ensure that your website stands out amid the voluminous content available online and thereby beat the stiff competition.

Looking into the Impact of Google’s November 2021 Local Search Update

Looking into the Impact of Google’s November 2021 Local Search Update

In the last week of December 2021, Google confirmed its November 2021 update to local search and map pack results. The update, which was officially referred to as the November 2021 local search update, began on November 30, 2021, and was completed rolling out on December 8, 2021. Reliable organic SEO companies keep track of Google’s algorithm updates and trends to understand how it can impact their clients’ digital marketing campaign.

The November 2021 local search update involved a rebalancing of various factors that Google considers in generating local search results. The news about this update was confirmed through Google Search Central’s Twitter handle:

Looking into the Impact of Google’s November 2021 Local Search Update

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Many local businesses witnessed huge fluctuations in their local search rankings during the rollout period. According to BrightLocal, this is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption.

As the tweet indicates, Google has recommended following its guidelines to improve ranking in local search. As per Google, we should keep in mind that the weight of each ranking element indicated in Google’s help guide has been rebalanced.

What Changed with the November 2021 Local Update

To better understand the impact of this update, let’s take a look at what changed. The ranking factors for Google’s local search results are based primarily on three factors:

  • Relevance: This ranking factor refers to how well a local Business Profile matches what someone is searching for. To help Google better understand your business and match your profile to relevant searches, add complete and detailed business information.
  • Distance: This factor considers how far each potential search result is from the location term used in a search. For instance, if a user doesn’t specify a location in their search, Google will calculate distance based on what it knows about their location.
  • Prominence: This relates to how well known a business is. Search results try to reflect the details of a business – such as places that are more prominent in the offline world (famous museums, landmark hotels, or well-known store brands) –in local ranking. This ranking factor is also based on information that Google has about a business, from across the web – such as links, articles, and directories. Along with this, position in web results and Google review count and review score also factor into local search ranking — more reviews and positive ratings can improve your business’s local ranking.

Impact on Businesses

Both large and small businesses are experiencing changes in their rankings following the November 2021 update. As the algorithm reduced the weight of keywords in business names, companies that didn’t have keywords in their name saw a higher ranking than brands that had.

Companies that have added their location in their profile and are closer to or in the vicinity of the person performing the search are also seeing better web results.

As Google never reveals the actual weighting of any ranking element, rebalancing your efforts may be the best method to respond to this upgrade. With a lot of Google algorithm shakeups in 2021 November, it was an active and eventful month in SEO. If you were impacted by the November 2021 local search update specifically, then it should be fairly easy to determine. The local ranking changes in the Google Maps and local pack results, along with the new local interface update, may have resulted in traffic changes to your business.

As a company offering organic SEO services, we keep track of all search engine algorithmic updates or core updates and can help you prepare for them. We can help you apply best practices to improve your ranking in local search results.

Leave the complexity of handling your business social media accounts to us!

Our social media digital marketing company can handle all aspects of developing your brand’s social presence.

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