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What Is the Role of Breadcrumbs in SEO?

What Is the Role of Breadcrumbs in SEO?

A website may have a number of pages that can sometimes confuse users. A website which is easy to navigate allows users to find the content they are looking for much faster, to get to a higher-level page, and improve the findability of website sections and pages. However, navigation on a website can be made easy with breadcrumbs. Breadcrumbs are a navigational feature for your website, and they can have an awesome impact on SEO and user experience. Partner with an organic SEO service to implement breadcrumbs which can help search engines to get a better idea of how your website is structured, and they also help users navigate a website more easily.

What are breadcrumbs?

A breadcrumb is a small text path, often located at the top of a page indicating where the user is on the site. It is like a website or application’s secondary navigation system. When browsing a website or using an app, it displays sub navigations and lets users track their progress. It is often found beneath the major navigation bar, and it appears to be a different navigation bar. It allows users to keep track of where they are on a website and how far away they are from the home page. They are like internal links, which help users on a website locate the content that they want. Here’s an illustration:

Optimizing Breadcrumbs

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If the user wants to go back to a prior page, the breadcrumbs make it simple. Breadcrumbs are a helpful UX element that facilitates site navigation, but they can also be used for other purposes. Recent Google updates have made breadcrumbs even more crucial, as they can now have a direct impact on search engine optimization. Breadcrumbs are now displayed in Google’s search results, and they are used to classify content in the search results.

Different Types of Breadcrumbs

Before implementing breadcrumbs on your site, understand the three different types of breadcrumbs.

    • Attribute-based breadcrumbs: On e-commerce sites, attribute-based breadcrumbs are common. These breadcrumbs display the attributes set for the products or services that visitors are looking for. To put it another way, attribute-based breadcrumbs showcase certain qualities found in a search. Breadcrumbs depending on attributes look like

Feature / Feature / Feature / Feature / Feature / Feature / Feature / Feature / Feature / Feature / Feature

Types Of Breadcrumbs

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    • hierarchy-based breadcrumbs: hierarchy-based breadcrumbs are displayed on a hierarchy basis and reveal where a user is in the website structure. Many websites provide a breadcrumb trail, which is helpful for site navigation. Breadcrumbs with a hierarchical structure usually look like this:

Page > Home > Category > Subcategory >

    • History-based breadcrumbs: These are also known as route-based breadcrumbs because they show the user’s progress through a website. It is no surprise that it is the least used breadcrumb kind today because it adds little value to website navigation because we can always use the arrow buttons to navigate forward and backward.

Breadcrumbs based on history might look like this:
Home page > Last visited page > Last visited page > Current page.

Three Reasons Why Breadcrumbs Should Be Implemented

Nobody wants to waste valuable time searching for what they want on a website. It is human nature to want clarity and assurance that you’re in the right place. Users should be able to recognize cues such as a page’s title and its location on the site. Those signs reassure that users that click on a link will get the right information needed. They might not click the link if they don’t have that confidence.

So, with that in mind, you can see that there are at least three compelling reasons to include breadcrumbs in your site navigation:

  • Rank the pages higher: An important feature of breadcrumbs is that they contribute to higher SERP rankings since they communicate the information of your pages to search engine robots. A higher position in ranking equals more visitors and sales through a website, which is something that every business owner desires.
  • Growth in behavioral factors: A breadcrumb trail gives your users trust by displaying their specific location inside the website structure and helping navigation using a hierarchy-based type. Breadcrumbs based on attributes help visitors explore your offerings by their features and make the search process easier. Both of these factors increase the number of time visitors spends on your website. The longer someone spends on your site, the more they learn about your company and its products or services. You must aim to improve client comfort on the site in a way that encourages positive behaviour.
  • Allows users to understand the structure of the website: Users favour sites with breadcrumbs because they make navigation easier. The decision-making effort involved while clicking through to the next page is reduced when you have a better understanding of where you are and why. It is similar to a map with a “you are here” marker or a GPS navigation system with a blue dot. Knowing where you are will make it easier to get to where you want to go.

How to Implement Breadcrumbs

Breadcrumbs are a helpful navigation element for both users and search engines, and they’re simple to implement.

Breadcrumbs can be included in different ways such as the following:

  • Using Yoast SEO: If you’re already using Yoast SEO, adding breadcrumbs will just take a few minutes. To use breadcrumbs, simply log in, click on breadcrumbs and choose “enable”.
  • WordPress Plugins: If you’re using WordPress, there are a number of plugins that can quickly add breadcrumbs. Breadcrumb NavXT is one of the most preferred as it is simple to set up and creates locational breadcrumbs that may be adjusted as needed.

WordPress Plugins

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  • Breadcrumb Plugin for WooCommerce: Consider using WooCommerce’s breadcrumb plugin to restyle the built-in WooCommerce breadcrumbs if you have an eCommerce site that uses the platform.

All the above-mentioned tips help to implement breadcrumbs that help increase your website ranking and bring more sales and revenue. If you want your website to do well, get in touch with a reliable digital marketing agency. They can help you in implementing breadcrumbs, and also improve the performance of your website.

Get to Know the Top 20 Local Search Ranking Signals

Get to Know the Top 20 Local Search Ranking Signals

Local search is any search aimed at finding something within a specific geographic area. Local search engine optimization or local SEO is a process of optimizing your website for potential customers who are searching for services in their local area. It helps business owners to reach potential customers, and achieve leads and sales within their local area. Local SEO services help businesses to optimize their websites for local search so as to increase the chances of getting ranked high in searches.

Local SEO enables you to put up crucial information about your site, such as your business’ address and phone number, on the internet. Additionally, you can use SEO tactics to highlight and advertise the types of items or services you offer on your website. However, getting your local business to rank higher in local areas may be challenging due to the following reasons:

  • An increase in mobile usage as more individuals use their phones to find local businesses.
  • As more businesses see the significance of local SEO, the results are becoming more competitive.
  • Google Local Pack used to be in the top seven, but now it’s only in the top three.

So, to rank higher in local search, Search Engine Journal has come up with a few specific local ranking signals which you need to understand and optimize. Those signals are:

Local SEO Ranking Factors

Setting up Google Business Profile: Google Business Profile was previously known as Google My Business. Claiming your Google Business Profile is a simple and free process. This is one of the most straightforward and effective techniques to boost your local SEO.

Local SEO Ranking Factors

There are two approaches. In the first, you input the business’ name and address and select it from the search results. In the second technique, you find your business on Google Search or Google Maps and click “Claim this Business.”

  • Google Business Profile categories: Your business is described in categories, which help you connect with clients who are looking for you. Select a core category that accurately reflects your company as a whole, and be detailed with it.

Google Business

If you run a plastic surgery practice for example, choose “plastic surgery practice” instead of “medical practice.”

  • Adding photos on Google Business Profile: Google My Business Page allows you to upload photographs and videos. These may include your business’ location, products, employees, and even clients (with permission, of course). Your listing’s photos can add interest and legitimacy, as well as act as a local ranking indication.

Google Business Profile

  • Bing places for business: Although Google is the most popular search engine, Bing still has a small part of the market (about 2.96 percent of the search market according to statistics). Set up your Bing Places for Business to cover all the bases.

Bing Places For Business

  • Online directories: Include your company in other well-known web directories, such as these:
    • Apple Maps was developed by Apple.
    • Yellow pages.
    • Foursquare.
    • Localworks, which is a Yahoo product.


  • Listing on review sites: The power of listings on review sites is demonstrated in a Harvard Business Review research. According to their studies, a one-star boost in YELP rating results in a 5-9 percent increase in revenue. Get listed on the following sites to start getting reviews:
    • Yelp.
    • Glassdoor.
    • Angie’s List.


  • Positive reviews: It is crucial to get positive feedback and communicate with your customers by replying to their evaluations. High-quality reviews, according to Google, benefit the customer by enhancing the exposure of your business and increasing the possibility of a customer visiting your location. It’s critical to reply to customer reviews. Remember to keep this key caution in mind when pursuing positive reviews. Buying reviews by asking for reviews in return for something else is against Google’s policies. Other sites, such as YELP, have similar anti-manipulation procedures in place, with the purpose of keeping reviews authentic and neutral.
  • Reviews with keywords and locations: Not all reviews are the same. When customers cite the city or keywords in their reviews, it tells Google that you’re a reputable local business. If you have a lot of items or services, it is best if your consumers send them in one at a time, according to the product or service they have.
  • Review with responses: Owner responses to Google demonstrate that the page is being actively managed and that you are communicating with them.  According to Google, your responses are also significant because reviews establish trust.

Review Sites

  • The number of negative reviews: The amount of positive reviews with comments is important, but so are bad reviews with no responses. You must have a strategy in place to respond to all evaluations, including bad ones. Google has a set procedure if you want an incorrect or inappropriate review on Google and want it erased.
  • Develop a Facebook Business Page: Facebook is on this list because many people are familiar with it and use it as a search engine. Create a business page and update it with your website, hours, and a description at the very least. Although social signals have a limited impact on social SEO, they do have an impact.
  • Consistent NAP information: To allow Google searches to display accurate information, keep your business name, address, and phone number consistent across all platforms. Additionally, having a consistent name, address, and phone number might make it easier for customers to contact your company. It’s critical to pay close attention to the details here.
  • Social listing: Whether or not you intend to be active on social media, you should at the very least declare your business on all of the major social media platforms, including Twitter, LinkedIn, and Instagram. Pin a tweet or a post encouraging people to call, visit your website, or follow you on your preferred social media network. In a poll of 3,200 clients, the average response time expectation was four hours. With an expectation of fast response from businesses on social, short turn-around replies, your business needs to reply lightning fast to meet this expectation.
  • Mobile responsiveness: Google prioritizes your mobile site over your desktop site. So, make sure that your website is mobile friendly.

Organic Seo Services

The above-mentioned are the basic local search ranking signals which are the fundamental factors. Apart from these, there are other ranking signals which are advanced local ranking signals such as the following you’ll need to move to the top and outrank a competitor.

  • Structured data markup: Structured data markups that can be used for a variety of purposes in local SEO, include:
      Different departments.
    • Hours.
    • Address.
    • Menu.
    • Phone number and website.

Google strongly advises you to use these. You can use Google’s instructions or a tool like Schema to add markups. It’s also worth mentioning that there’s some debate over whether or not incorporating GPS coordinates in structured data is beneficial.

  • Click-through rates from search results: If you’re good at SEO in general, you’ll be good at local SEO as well. Make sure your meta titles and descriptions make sense so that users can find what they’re looking for when they visit your site.
  • Localized content: The importance of consistent content publication cannot be overstated. To ensure good outcomes, set a target for ongoing content and track your progress. Make sure to incorporate your key term and location in a natural way. Write about local events, share attempts to generate funds for a local charity, give information about relevant topics in the community, and so on. Consider what makes sense for your company.
  • High quality and diversity of inbound links: Links from websites that Google trusts are beneficial to SEO. You need a range of relevant, authoritative, and naturally acquired inbound links. Diversification of different sorts of investments and risk levels would be desirable. Your link-building plan should be as diverse and you want as many links from as many different websites as possible, and make sure that they all are of excellent quality.
  • Domain authority to your website: Domain authority is a search ranking authority developed by Moz that predicts how likely a website is to rank. Increasing your domain authority isn’t a quick or easy process, but it is likely to pay off substantially.
  • Backlink Profile: One of the most integral components for a local business, backlinks represent a “vote of confidence” and endorsement for a website from one site to another. It is a signal to search engines that others assure for your content on your website, that is, if many sites link to the same webpage or website, search engines will conclude that content is worth linking to, and therefore also worth surfacing on a SERP. So, gaining these backlinks can have a positive effect on a site’s ranking position or search visibility.
Also read
Local SEO Ranking Factors

Optimizing for local search ensures more visibility, greater traffic, higher conversion rates, and ultimately more business growth. With these new consumer trends and search patterns in mind, it’s important to know the latest ranking signals and adjust your strategy accordingly.

Local SEO is one of the most effective ways to grow your business online. It allows you to target potential customers in your area who are looking for products and services you offer. Businesses that rank locally are more likely to be seen and visited by potential customers. If you have a physical location, it’s critical that you optimize your site so that you show up in local search results. Reach out to a reliable provider of organic SEO services that can implement the right local search strategies and help drive more traffic to your website.

Tips to Optimize Business Instagram Account for Search Engines

Tips to Optimize Business Instagram Account for Search Engines

SEO is a vital part of any digital marketing strategy. However, the use of social media, especially Instagram, has also become an integral part of business marketing. Instagram is a visual platform that allows you to post pictures and videos to attract potential customers and get them interested in your products or services. However, you must get professional help from an organic SEO service to optimize your Instagram account if you want to attract more people to your profile page.

Optimizing your business Instagram account helps you to increase your visibility, reach a wider audience, improve traffic, and boost sales. You can increase the number of likes on your posts, comments, and followers. All these factors ultimately affect your ranking on search engines and bring more people to your profile page or website. You can also create a strong presence on social media. According to Backlinko, there are about 1 billion monthly active users in 2022. Many users tend to spend more time browsing their Instagram feed rather than reading blog posts or newsletters. This makes it easier for businesses to connect with consumers on a personal level and promote their products in a visually appealing way. As Instagram continues to grow and evolve into one of the most popular social media platforms, more and more businesses are looking to jump on the bandwagon. But this is not enough, your business Instagram account should be optimized.

Ways to Optimize your Instagram Business Account

  • Choose Instagram Business account: There are millions of users on Instagram, so make sure to choose a business account. Unlike personal accounts, a business account provides users analytics on post-performance and follower growth. In a business account, office location and hours are included in a section separate from the regular Instagram bio for business users. As 80% of Instagram users follow at least one company, Instagram allows business accounts to include a contact button that sends a message to the brand’s representatives by Instagram direct message, email, or SMS. This makes customer service on social media easier than before. Last but not least, business accounts can enhance content. Regardless of the article you choose to promote, this is relatively modest paid advertising that assures that you reach a larger audience. In simple terms, having an Instagram Business account gives social media marketers more options when it comes to building a strong Instagram presence. Most importantly, current Instagram accounts may easily transition to a business account with only a few taps.

Instagram Business Account

  • Consider profile tracking links: Knowing that Instagram only permits social media marketers to share one live URL across the whole platform, the link in an account profile is vital. Many marketers, however, continue to make the mistake of putting a non-tracking link in their Instagram profiles. It is difficult to know how many website visits or buyers were referred from Instagram if the link can’t be traced. Marketers can analyze how Instagram users interact with the link in the bio by using an Instagram analytics tool or a custom URL builder like

Organic Seo Services

  • Pick a catchy handle: Take your time to come up with the perfect Instagram handle. The greatest approach to swiftly establishing a dedicated following is to use an on-brand handle. If the handle you like is already taken, you might be able to buy it from the owner for a fee.
  • Make a statement with multigrid images: Instagram marketers should create a profile that is bold and also makes a statement. The best way to accomplish this is to make a multi-grid collage that generates a readable image. This strategy is used by popular brands like Rolls-Royce to share huge photographs that might not appear good when edited to fit within a single post. Best of all when marketers post a sequence of incomprehensible photos, it can pique the interest of followers. Many people will go to your Instagram page to check out the entire photograph.
  • Test Insta bio with A/B testing: It can be difficult to tell if your Instagram bio is helping you achieve your social media marketing objectives. An A/B test is the most effective technique to determine whether your bio is beneficial. To begin, you will need to first choose a measurable dependent variable. Tracking link URL clicks is a popular dependent variable.

Next, make a variety of Instagram profiles that are clearly different and rotate them evenly so that each bio gets seen by roughly the same number of people for around the same period of time. Finally, examine the URL performance data to see which profile was most successful in generating URL clicks.

  • Use Instagram analytics: You can tell if your Instagram strategy is working only if you have the data to back it up. While an Instagram Business account can provide some basic performance data, third-party analytics systems can provide a variety of data that would otherwise be unavailable. A third-party analytics tool is vital for improving your Instagram profile and strategy, from calculating the performance of the tracking link in your Instagram bio to evaluating which posts resonate the most with followers to pinpointing the best time to upload new content.

Instagram Analytics

  • The quality of followers is more important than quantity: Having a significant number of followers is always considered important for a completely optimized Instagram profile. After all, the larger a brand’s following, the more genuine it appears. However, a quick peek at the Instagram accounts of some of the world’s most well-known brands reveals that follower quality is more essential than quantity. There are hundreds of thousands, if not millions, of “clickbait” Instagram profiles out there. These accounts have significantly more followers than Salesforce, a firm with a market capitalization of $74 billion. Despite their smaller follower count, no one in their right mind would mistake Salesforce for a small business. Social media markets should aim at developing a strategy that engages the target audience instead of increasing the followers just to project fake credibility.
  • Create a thoughtful content calendar: Instagram content is not really buried in one’s profile like any other social networking channel. Instead, every post dating back months, if not years, is easy to find. Marketers should be aware of this and design a planned series of unified Instagram material to establish a profile that tells a compelling brand story.
  • Use hashtags: Long-tail hashtags are more specific and add context to your article.

Using hashtags before certain items matches them to comparable tags, but the latter by some related posts, resulting in your material being seen by more people through likes and comments. Every minute, new posts are uploaded to your comparable hashtag, making your post more prominent. These are called Long-tail hashtags.

  • Instagram notification should be activated: Turn on Instagram notifications to ensure that you and your team are prepared to reply to your target audience at any time. Showing your Instagram followers that your brand is available at all times is an excellent approach to boost brand awareness and engagement.
  • Monitor messaging channels: On a variety of social media channels, many customers anticipate near-instant customer service. Additionally, the average consumer will tell 16 of their friends about a bad customer service encounter.

As Instagram’s popularity grows, it will become increasingly crucial for businesses of all kinds to deliver excellent customer service to its users. Since Instagram Business profiles allow profile visitors to contact firms with the click of a button, customer support demands could arrive at any time of day. Given this reality, social media marketers might consider delegating the task of monitoring incoming Instagram messages during business hours to someone.

  • Keep your Instagram Profile up to date: Most Instagram marketers don’t consider updating their profile, but it’s a great way to keep it current and relevant. Adding logo variations or designs specific to a marketing campaign can motivate followers to visit your profile more often than they would otherwise.
  • Get a blue tick to increase credibility: Just like Twitter, Instagram also enables established brands to earn verified account status, which is indicated by a blue tick mark. This checkmark will give your Instagram followers peace of mind, as they will know that your account represents your company’s official voice.

Social media Digital Marketing Company

  • Review your profile on different devices: Instagram is a mobile-first startup, similar to Facebook. There was an iPhone and then an Android version of the Instagram app before there was ever a desktop or tablet version. Instagram marketers should test their company profile on a number of devices to ensure a positive and consistent experience across all platforms.
  • Link to mobile-optimized website: If you want to drive website traffic from your Instagram profile to your company’s website, make sure the entire site is mobile-friendly. The majority of Instagram users will visit your page from a mobile device, therefore making a bad first impression can decrease your chances of converting the visitor into a loyal customer.

Page speed on all platforms should be lightning-quick in addition to providing a mobile-optimized experience. According to one survey, mobile sites that take three seconds or more to load lose more than half of their visitors.

  • Include emojis: Instagram is all about having a good time with different types of media. Using emojis in your company bio on Instagram is one method of making your profile fun. Emojis can be used in place of words, allowing you extra space to compose a fascinating bio. It also demonstrates that your company is capable of connecting with younger people, of which there are a lot on Instagram.

Instagram is a great platform to build trust and credibility with your audience, making it easier for them to buy from you in the future. The visual nature of Instagram allows business owners to connect with their customers on a more personal level by sharing photos and videos that showcase the products or services they offer. Implementing all the above-mentioned steps will help businesses to optimize their Instagram business accounts to attract the target audience. Businesses can also work with organic SEO services to optimize their Instagram business account to boost engagement, grow followers, and improve sales.

Leave the complexity of handling your business social media accounts to MedResponsive! Whether it is a new account creation, review generation or paid advertising, our social media digital marketing company can handle all aspects of developing your brand’s social presence. We handle optimization for all social media platforms.
Call (800) 941-5527.
Combine SEO and Social Media for the Best Results

Combine SEO and Social Media for the Best Results

Need to build your business online? Social media can play a key role.

Social media platforms are now no longer just messaging and acquisition channels. Social media marketing services are a key part of a business’s larger marketing efforts. Combining SEO and social media will provide even more benefits.

Businesses are now gradually recognizing the importance of being active on different social media platforms to better engage their target audience. A 2021 Hootsuite report noted that there are more than 4.2 billion active social media users across the globe. Social media marketing offers businesses the opportunity to reach out to this audience. For instance, top platforms like Facebook, Instagram, YouTube, and Pinterest Live offer different eCommerce tools to display their Pages and sell their products. Likewise, all business sectors can use social media to attract their target audience via interactive posts or images with links to their website and take a specific action.

How Social Media Supports SEO

While social media can’t directly influence SEO rankings, it can impact factors that affect your rankings such as likes, shares, posts, engagement, etc. Social SEO is using social media to enhance your search engine performance. Social SEO strategies can improve your search engine discoverability, build brand awareness, expand your outreach, provide more opportunities to connect with more potential buyers and increase your conversion rate.

Read: Is Social Media Activity Important For The Success Of SEO?

Things have changed a lot over the years. Social networks have transformed marketing and their popularity is expected to grow.

Take a look at these statistics –

  • 8% of global internet users use social media to search for brand-related information (Hootsuite)
  • More than half of global internet users (55.9% female users and 51% male users) between the ages of 16 and 24 use social media to research brands
  • The average daily time spent using social media is 2h 27m (Smart Insights)

Having a social media profile for your business isn’t just enough. Combined together, SEO strategies and social media campaigns can do wonders in improving your online presence and thus better rankings.

Read: Social Media Predictions For 2022

Social SEO Benefits

Top Social Media Platforms For SEO

Smart Insights reports that 4.62 billion people around the world now use social media.

Social Media Platforms For SEO

The types of social media content marketers find most valuable in driving social shares are –

    • Blog posts
    • Videos
    • Infographics
    • Podcasts
    • Images
    • Stories
    • Live videos
Social 101

What are social signals? Are they important?

Social signals refer to the user’s action on social networks, such as shares, comments, views, likes, reposts, and more, with links leading to your site. Some other relevant social signals include a number of tweets and retweets, Facebook shares, as well as mentions on community sites like Reddit, StumbleUpon and Tumblr.

Social signals in tandem with SEO can impact your search engine result ranking (SERP). Let’s see how

Social Signals

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In January 2014, Matt Cutts said that Google does not use signals from social media as a direct ranking factor for search. Matt confirmed that Google was blocked from crawling social pages. Google does not crawl these pages as they contain mostly personal and time sensitive content.

Then, why should businesses optimize their social profiles?

SEO experts still consider inbound links from social media as playing a key role in influencing SEO rankings. The best way to utilize social channels in your digital marketing strategy is by creating relevant content.

As I said earlier, social media can impact key factors such as social signals that can affect your rankings. You cannot ignore those millions and billions of active users on diverse social platforms. Neither can you completely ignore the chances that your content on social pages will be indexed?

Consider what Cutts said, “Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results”.

However, it stops there. Cutts said that to the best of his knowledge, Google currently doesn’t have any signals like that in its web search ranking algorithms that special specific work that says “you have this many followers on Twitter or this many likes on Facebook”.

So can businesses social media to improve their online presence? By using organic SEO services to align the goals of SEO and social media.

Building Social Signals

Building Social Signals

Social signals can indicate a solid reputation and it helps to determine exactly how many people like and share your content and what is best for the user.

We’ve tried these strategies to help businesses turn up the volume on social signals.

  1. Post daily. Don’t just post anything. Make sure to shape your content to meet the needs of your consumers.
  2. When to post also matters. Almost all brands will be sharing some sort of post every day. To increase the chances of your
    content being seen, consider identifying the best times to post.
  3. Listen to what people are discussing about your brand and respond to their reviews in a constructive and positive way.
  4. Track all the social signals such as – shares, re-tweets, likes and keywords associated with your brand.
  5. Digital marketers can consider spending on social ads to successfully achieve any kind of reach. Know where your audiences are
    and invest accordingly. Begin with small budget ads and compare the results to choose the right one.
  6. Make it easy for readers to share your content. Embedding social sharing buttons within the email is an ideal option to engage
    readers and subscribers can share the content swiftly. Make use of the ‘forward to friend’ option too to increase the
    likelihood of your content being seen.
  7. A powerful influencer sharing your content on social platforms can add credibility to your brand. Make sure to choose
    influencers who have built up a powerful network and have a significant social media following. Tools like BuzzSumo help
    identify top influencers in your industry.

Social media platforms can be effectively used to build your brand and grow your business.

Ask us how. Call us at (800) 941-5527!

It is important for businesses to be up to date with current social trends and implement effective social media marketing strategies. Being an experienced social media digital marketing company, MedResponsive can handle all aspects of developing your brand’s social presence, let that be review generation or paid advertising,

Get to know the 2022 social media trends and some effective social media marketing strategies in our next blog.

What Strategies to Incorporate into Conversion Rate Optimization This Year

What Strategies to Incorporate into Conversion Rate Optimization This Year

Conversion rate optimization (CRO) is an essential strategy that helps businesses drive more revenue, build a loyal customer base, increase brand awareness, and improve the overall user experience. Today, customers have more options than ever before and you need to fuel your CRO efforts with data-driven insights. If you are a business owner who wants to get more people to your website, then invest in organic SEO services to implement effective conversion rate optimization strategies to convert web visitors into customers. 

Importance of Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to a website who take action on your site. When you have a high volume of conversions, it means that your website is performing better in terms of attracting and retaining users. This helps to increase sales and reduce customer acquisition costs. CRO also provides valuable customer insights that help in guiding your marketing efforts, resulting in data-driven conversion. CRO improves customer experience, which is a significant ranking factor. It helps you understand your customers and how they interact with your business. This is a key step to building a successful digital marketing strategy for your business. And, with the CRO-driven increased revenue, you can invest more in SEO and drive better results. 

Effective Conversion Rate Optimization Strategies

Following are some of the CRO strategies for this year:

  • Improve website speed: The most important CRO strategy is to improve website speed. A website that loads slowly sees fewer conversions. 3 percent is a good conversion rate but it could fall by 1 percentage if your website loads slowly. You can optimize your website’s loading speed by resizing images, taking down plugins, reducing redirects, enabling compression etc. You can use tools such as PageSpeed Insights to improve your website loading speed. The faster the pages load, the higher they are rated by Google, which is extremely important for your website’s performance.
  • Have a minimalistic landing page: A landing page is an essential element in increasing the conversion rate. It leads the customers to a specific product, service or offer and encourages them to take action; and it is your opportunity to create conversions and build your customer base. The focus should be on highlighting the products or the services and providing a clear sign on what the consumer should do next.  Any distractions such as more options, banners with ads etc. can be eliminated.  

What Strategies to Incorporate into Conversion Rate Optimization This Year

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  • Pop-up ads: Using pop-up ads is one of the best ways to increase your conversion rate. A well-placed pop-up will not escape your potential customer’s attention and they may interact with it. Remember, consumers’ attention span is very short and you should be efficient enough to get their attention and convert them to customers. 

What Strategies to Incorporate into Conversion Rate Optimization This Year

  • Chatbots: Customers have several queries about products and services but do not try to call the company or look for it themselves. This is when chatbots become useful. Chatbots are programs that are ready to answer commonly asked questions. These chatbots are run by AI and answer all kinds of questions from visitors. This helps the visitors to clarify any doubts and easily move to the checkout process. 
  • Use data analysis to post on social media: Social media is one of the best platforms to attract potential buyers to your website. It can also reveal so much about the buyers. Use social media analytics to know what visuals are appealing to your audience, what type of posts get maximum engagement, when is the best time to post on social media, what CTAs generate leads, and so on. Once you have this data, you can design the visual content and post it at the right time when your potential buyers are active. The data from social media can be used to run personalized videos and thus benefit from another chance of optimizing your conversions because customers that arrive through these ads are 184% more likely to convert.

What Strategies to Incorporate into Conversion Rate Optimization This Year

  • Optimizing the products that you offer if working in affiliate marketing: Increase your conversion rate by focusing more on products that you offer on your affiliate marketing blog or website. When people visit your blog, they want to see your content, but your products can significantly affect the consumers’ interest. It is important to find the right affiliate program and the best product you have to offer. Make sure to look for affiliate marketing places on the Internet. 
  • Show Google what you want to display as rich snippets: Snippets can be of any type, and you can use any type to see which one works better. The snippet that is performing well can be used for conversion. 
  • Include CTA for well-performing blogs: Blogs can attract 67 percent more leads and generate more conversions. But the traffic can convert to customers only if the blogs end with CTA, Call to Action. The performance of CTA determines whether you will get a lead or a conversion from a blog. If you want your blog leads to convert, you should try using anchor text CTAs. Anchor text CTA is text incorporated in the blog that is linked to relevant landing pages. This is eye-catching and anchor text can boost conversion by 121 percent.  
  • Use Google Analytics to optimize website elements: CRO efforts are effective only if your website is well-optimized. Use A/B testing on different elements of your website to see which version works better. Analyzing the website ranking list shows that color influences 85% of buying decisions, and adjusting them can result in a 24% increase in conversions. Google A/B tested more than 50 shades of blue on their CTA to see which one converted the best. Other than color changing you can adjust several other elements to optimize your conversion rate. Make sure to track the effect of the changes by analyzing the data to get actual CRO results.  
  • Optimize payment options: There are many payment options available today like credit or debit cards, different cryptocurrencies and other payment options. Make sure that the payment option is safe and secure. Also, the checkout process should be simple and easy so that your visitors don’t abandon the cart. If they see that they have to provide a lot of information to place an order, they may leave immediately. 

Conversion rate optimization (CRO) involves using data and insights to help you identify elements or problems on your website that prevent visitors from converting. It involves testing different strategies on your website to find the best way to convert visitors into customers. It’s an ongoing process wherein you constantly have to test and adjust your website to ensure that it converts at its highest possible rate. 

Once you optimize one element of your site, you have to keep testing it to see if it still has the same impact as before. You must also test other elements, to make sure that everything contributes positively towards getting conversions, whether these are sales, signups or other kinds of leads. So, work with an organic SEO company to build an effective conversion rate optimization strategy to get more customers, increase sales, expand your business, and generate more ROI. 

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