Let’s check out how to optimize images for a business. Images create an impression among your audience about your content. They play a crucial role in making the content more attractive and appealing , which can make the audience spend some time with the content. Affordable digital marketing services can help your use of images effectively to bring more traffic to the website.
Loading speed is an important factor that makes the audience stick to a web page. Image optimization improves loading speed. In addition to that, there may be advantages to using images in the content. An experienced digital marketing outsourcing company can help with image optimization and other web page components as part of your online marketing campaign However, if you want to do the image optimization in-house follow these tips:
Artificial Intelligence in your digital marketing strategy can be leveraged by understanding customer needs, interests, and preferences for products and services. The Harvard Business Review quotes that as per the 2018 research report of McKinsey analysis, more than 400 use cases showed that marketing was the domain wherein AI can deliver the greatest contribution. Yes! You heard it right! To stay ahead of the competition, businesses need to scale up their marketing efforts with AI. Digital marketing outsourcing companies shift brands towards creating personalized experiences for their customers through the efficient use of Artificial Intelligence. Keep reading to know how AI can be used for enhancing digital marketing efforts.
Artificial Intelligence in Your Digital Marketing Plan: How It
Can Be Used to Stay Ahead of Competition
By forecasting business sales
Meeting the customer expectation forms the key element that determines the success of a business. Businesses should have a clear marketing strategy that helps them know what to do next and how to do it right. If AI technology is incorporated into marketing efforts, it will be easier for businesses to understand what the customers want. The data collection application of AI enables marketers to understand the customers and take part in their actions based on their past purchases. If you have data about the quantity of the product sold, businesses can predict what the customers will buy next. This in turn can avoid overselling or selling products that no more have demand in the market.
Converting data into actionable insights
Customer-centered decisions can be made with the insights collected by Artificial Intelligence. The system analyzes the bulk-online content to extract the market knowledge. Social media platforms, blogs, and other sources are interpreted to produce valuable insights. Customer interests and preferences are often reflected on social media platforms. These opinions and inputs are taken up by the AI algorithm and converted into insights. This data can be used by marketers to generate customer personas that are based on insights drawn from online interactions, geographic locations, past purchase behaviors, referral sources, etc. With this data, customers can be identified and affordable digital marketing services can effectively segment the target customers.
Crafting a personalized customer experience
Fostering personalized relationships with the customers is essential for the successful outcome of the business. AI automates customer interactions by using technology like machine learning, deep learning, and natural language understanding. AI transforms the customer experience in the following ways:
AI can be used to replace intrusive ads with hyper-relevant ads which can assure better conversion of leads. The predictive targeting technology of AI adapts ads to cater to the needs of individual customers. It recommends ad-based products to the customers based on thousands of signals. The algorithms are ever-evolving and provide increasingly personal ads over time.
Online user experience is streamlined by AI which enables customers to discover the relevant products.
Customers will be able to find the best prices based on the inputs from predictive intelligence around price fluctuations.
The AI chatbot can answer the queries of customers 24×7.
Content creation
Content creators can rely upon AI-powered tools to generate content more efficiently and easily. Even though the core idea behind the content is routed from human creativity, AI tools can assist in automating specific tasks such as sending personalized emails, reports, and social media content curation. Social media platforms act as a hub of customer interactions. For enhanced brand visibility, businesses too have to take part in the discussions and interactions and regularly update posts. This task will be better managed with the help of AI-powered tools.
Enhancing PPC with AI
AI tools can be used to control your ads by adjusting marketing campaigns through small changes to the code. PPC bids can be adjusted with the AI system. By doing this, businesses can generate quality leads as you won’t bid too low for an ad. This can enhance ROI by eliminating overbidding. In addition, AI-powered analytics and call tracking software can be used to analyze and take note of your offline efforts and marketing campaigns. This can help you to retarget efforts to make marketing strategies fruitful. Creating marketing campaigns with AI can create more opportunities and help businesses outrank the competition.
Customer service through chatbots
AI can be applied to build better customer service. Businesses these days use chatbots as Live chat applications on their website. When the customer logs into the website, bots are ready to answer all our queries. Customers can ask questions related to the prize, size, or quantity of the product. AI is put to its best use to create personalized content for the customers that are more efficient than generated by humans. Businesses can combine AI bots with personalized content marketing to turn them into proactive advertisers.
Speech Recognition
The potential of speech recognition in promoting business is immense. It can optimize the operational efficiency of staff interacting with prospects, customers, and partners on the phone. Businesses can know their clients with speech recognition software. Customer interests, preferences, and expectations can be identified with great precision. AI can analyze the recorded content of the interactions with the customers to generate a personalized customer profile.
Why Should You Use Artificial Intelligence in Businesses?
AI is a great tool to improve the performance of businesses and enhance customer experience. A digital marketing services company can be your right technology partner to seamlessly integrate the amazing applications of Artificial Intelligence into your marketing efforts.
There is a popular proverb, “The first impression is the best impression”. When it comes to content marketing, images can create a good first impression. They play a crucial role in making the content more attractive and persuading the audience to spend some time with that content. Experienced affordable digital marketing services utilize images effectively to bring increased traffic to the website.
According to the 2018 data from Jumpshot, about 20% of US web searches are based on Google images. This shows the importance of image optimization on a webpage. Do you know what image optimization is? Well, it is the process of creating and delivering high-quality images in an appropriate format, size and resolution to enhance user experience. In other words, it is the process of reducing the file size of the image without compromising its quality.
One of the important factors which make the audience stick to the page is its loading speed. Image optimization improves the loading speed. However, there are even more advantages to utilizing images in the content. These include:
Provides contextual information
Improves page optimization speed
Enhances user experience
Improves search engine ranking
Enhances the accessibility of the site
According to studies in the field, about 78% of Americans look for product images on online stores and about 93% made purchases according to the image of the product uploaded on the website. This shows the importance of images for business websites, especially in their online stores. An experienced digital marketing outsourcing company can be the best partner when it comes to optimizing images and other web page components as part of your online marketing strategy. However, if you are planning to perform the optimization in-house, there are certain effective tips you can follow.
Resizing the image is an important process in image optimization. An image with high resolution and larger dimensions often slow down the loading speed of the web page. Always aim to upload an image with a balanced size and quality. Compressing images help you to achieve this. There are tools like TinyPNG, Kraken, ImageRecycle and so on which you can utilize effectively for compressing images.
People are often confused between file size and image size, taking these to be the same. However, these are different from one another. The image size is the dimension of the image whereas file size is the space needed for storing it. Choosing the right file format is very important. There are certain file formats you can make use of such as WebP, PNG, SVG and JPEG. Each of these formats has its own specialities.
JPEG: Suitable for large photos and illustrations. It would provide color and clarity even for a small file.
PNG: Preserves background transparency in the image.
WebP: Better than JPEG and PNG. It produces high quality images even for small sized files.
SVG: Best for logos and icons. You can utilize CSS and JavaScript for managing images without resizing by retaining the quality.
The file is another important aspect. Appropriate file name helps to improve the ranking of images in image search results. Before uploading the image, give relevant and descriptive keywords to make it more effective. Add target keywords at the beginning and separate the rest with hyphens. Always remember that search engines do not recognize underscore. Thus, avoid using underscore. Another important factor is that the file name should make sense to both humans and search engines.
Always remember that the file name would give more contextual details about the image and is also visible on the site code. Thus, make use of short phrases which describe the image. It enables easy accessibility of the image. Always remember to give a unique file name with SEO elements to enhance SEO power.
The right balance of image size and file size would make it easy to upload a good quality image on your website. In business websites, the clear images on the page would make a huge impact. If you compress an image too much, it might negatively impact the quality of the image. On the other hand, if you compress the image at a smaller rate the quality of the image would be too high. Thus, the right compression rate is very important for uploading the good quality image.
Today, most people utilize mobile phones to surf the internet. Half of the internet traffic comes from mobile devices. Thus, the images along with the content should be mobile-friendly as well. The right file type and compression automatically make your image accessible for mobile users. Make sure that the image used along with the content does not slow down the loading of the webpage on mobiles.
ALT text or alternative text is a written description of the image and also helps the readers understand the purpose of that image. It also helps Google to determine the relevance of that image in the search query. In other words, alt text helps the search engine to understand the image and its purpose. In the absence of alternative text, the search engine cannot index the content of your image. Other advantages of using good alt text along with image include:
Allows screen readers to read the information about images out loud to users
Helps to maintain high ranking even though the images are slow loading or fail to load
There are a lot of images available in different pages which you would find apt for your content. There is nothing wrong in using stock images. However, those images won’t help you to increase the ranking of your website content. It is because many people may be using the same images you select for your content. Thus, it is always better to use unique images for your content which in turn helps you to increase the SEO ranking and visibility. Tools like Photoshop, Canva and others can help you create fresh and unique images that are apt for your content.
8) Be Aware of Copyright
There are a number of images flaunted around in the digital space and many may be suitable for your content. However, before using them in your content, check whether the particular image is copyrighted or not. Stock photo websites like Getty, Shutterstock, DepositFiles and so on have copyrights for their images. If you don’t have a license to use their images, they can file a lawsuit against you. They can even demand a hefty fine under the Digital Millennium Copyright Act (DMCA). If you violate copyright law, the DMCA would issue notice. If the owner of the image happens to see their image in your website, then he can file a lawsuit against you for using them in your content without any prior information or permission.
A sitemap is a list of the contents of a website that makes it easy to navigate to a particular webpage. It is an essential factor in a website. You can even add images into those sitemaps. It increases the chances of search engine crawling and indexing images. As a result, it increases the traffic to the site. It is better to add tools like Yoast SEO as it automatically adds images to the sitemap of your website.
Tools for Image Optimization
There are certain tools for image optimization that help ease the optimization process. Some of these tools are:
EWWW Image Optimizer
Smush Image Compression and Optimization
Optimus
ShortPixel
Imagify
Kraken
JPEG Optimizer
Optimizilla
Optimole
Image Recycle
Compress Now
Trimage
TinyPNG
Compressor
JPEGmini
PNGGauntlet
The proper use of images would help increase the ranking of your website. The above tips would prove useful while optimizing images on your website. At the same time, companies outsourcing digital marketing services handle this task with high professionalism and expertise. Consider hiring a reliable digital marketing service company for quality image optimization solutions and the best outcome.
A lead refers to anyone who’s interested in your business in some way. As businesses cannot flourish without new customers, you need to focus on generating leads. Increasing leads helps increase brand awareness and creates strong relationships with qualified customers. Lead generation refers to generating consumer interest for your product or service with the aim of turning customer interest into a sale. An experienced digital marketing outsourcing company can help you create effective lead generation strategies and marketing tactics that can attract interested prospects and convert them into leads. An expert can provide reliable conversion rate optimization services and work with you to build your brand’s reputation, attract targeted customers, and increase revenue.
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