Website development has become essential for all types of businesses to achieve their online marketing objectives. An experienced web development company in New York can design a website in line with each client’s business and needs.
The website is the face of your business to the world. It’s how people get to know the kind of business you are and the products and services you offer. It is important for search engine optimization (SEO) and an essential aspect of SEO link building services. Only if you have a well-optimized and user-friendly website can it appear in the search results when users search for relevant products and services in Google or the other search engines. For eCommerce businesses, their website is the main channel for transactions and revenue.
What It Takes to Develop a Website
Website development is carried out by companies offering website design services. Such companies have talented web designers who are experts in programming languages for web development. It takes a great deal of time, effort and resources to design a customized website for a business.
Web development is a continuous process involving many stages. A lot of coding and graphics skills are required to design a website and get it up and running, with all the specific features required by the business. Developers need to choose a programming language first and then the framework that is appropriate for the client’s requirements. You need a web server that is supportive enough to host your application.
Simple Tools Available for the Non-technical Minded
However, for the non-technical minded business heads, there are many tools out there for developing a website. All they need to do is select the template and design from the ones already available. They also allow for a certain level of customization. These tools can help design professional looking websites with many features.
More technical front end web development tools can streamline and simplify the development lifecycle, reducing the effort and simplifying the process a bit. So, what are some simple and more technical tools out there that can help you design a website for your business?
We have decided to present some of the most popular and reputed web development tools. The first three are more user-friendly and designed for those who aren’t too well versed in programming and web designing. We shall explain them in detail.
We then discuss more technical and developer-oriented tools. We won’t be explaining them in detail, rather just mentioning them, because developers can anyway delve into them and figure out what works better for them or their clients.
Now though, let’s start with the simplest tool that even someone without web development technical knowledge can use to design a website.
Wix.com is a popular web development platform used by various web development companies as well as businesses directly. It has a range of solutions and tools to create a website.
To start with, you can select a template and customize it. Wix also puts forward some questions which you can answer. Based on those customization questions, Wix can appropriately design a free website. It also enables you to add features accepting bookings online as well as adding an online store. You can also start your blog and keep adding features.
You also get a mobile-optimized version, which you can personalize with the Mobile Editor. Wix offers more than 500 customizable templates. You can choose from these templates and customize the template you select, or start right from the beginning. Scroll effects, animation and video backgrounds can all be added. Wix also helps you create web applications without a server and coding. You can get all your content managed from integrated databases and even add your code in the IDE that is built-in. The Wix Editor also provides you with design freedom.
From the simple, anyone-can-do-it website creator we move to the slightly more technical tool – Bootstrap.
Remember, we talked about the web development tool Sass. So let’s dive straight into it.
This is something you would want to consider if you’re looking for a CSS site with many designs and customization options for a more engaging user interface. Sass is a CSS professional grade extension language. Being compatible with all the CSS versions, developers can use any of the CSS libraries that are available. Sass compiles into the CSS codes and enables you to extend a CSS site’s functionality. Among the features that can be added are multilevel inheritances, nesting and variables. There are also advanced features offered such as autoformatted outputs, external libraries and control directives. From the user interface perspective, Sass provides many tools for customizing colors, fonts, etc on your website. Sass is also great for design sharing across projects and with the project as well. It scores high in smooth project management.
We have focused on more user-friendly tools. Now we move to tools that are more technical and developer oriented – the heavy duty ones. We will just mention them and their main features. Web developers can check them out directly.
This paid tool works best for small and medium-sized businesses. It is CSS compatible, is supported by FTP accounts, features unlimited MySQL databases, is supported by FTP accounts and offers automated restoration and backup of your site.
If you are a manufacturer and want to showcase your products through unforgettable user experiences, you would be interested in InVision Cloud. It features many great web design tools, one of which is the Element Library. It also offers various other design elements including navigation flows and a photography board. With its Prototype tool, developers can create animations and clickable elements for desktop as well as mobile apps.
For hardcore developers, this open-source software offers cross-platform editing for code, markup and prose. With multiple markups and programming languages, developers can almost customize anything as per their project needs. It provides quick navigation for symbols, lines, variables, and files as well as multiple keyboard shortcuts. All these features help inflexible and smooth application design.
Let’s not forget WordPress. This is one of the most popular blogging platforms out there, with millions of free as well as paid users. Developed with PHP, WordPress not only provides the platform to host your website but also enables hosting on your server through MySQL or PHP.
This online tool provides the functionalities for designing front end development and sharing it. CodePen can help create the whole project. It has a customizable editor, and it enables dragging and dropping of images, JSON files, CSS, media files, SVGS, etc.
The most popular open-source relational database in the world is easy to learn, user-friendly and free. It’s an excellent choice for backend development. It can handle massive databases and support multiple users.
This software development platform enables you to manage projects and review your code to get it tucked in your workflow. It offers integration with the tools you already use. You can deploy it as a cloud-hosted or a self-hosted solution.
Microsoft has created this free and open source code editor for use in Windows, Linux and macOS systems. It features smart functionalities such as code refactoring, code completion, embedded Git, syntax highlighting, etc.
As you can see, there is a wide variety of tools to meet web development goals. Some developers find certain tools more suitable than others. It depends on what the requirements of the business are. Professional web application development services can ensure secure, scalable solutions to meet the needs of various kinds of businesses.
Knowing what gets your visitors to engage with your content is a major skill that’s needed to survive online with organic search traffic. But how do you create a website development strategy? Let’s dive a bit into what website development strategies for small businesses are key to focus on to increase leads and sales.
Let’s start off with how many people use desktop vs mobile. Knowing this will help you get one step closer to achieving your site’s goals.
According to techjury, here are some results on desktop vs mobile consumption.
Over the course of a year, mobile users share increased by over 10%.
Mobile vs desktop usage stats in 2020 reveal 50% B2B inquiries are made on mobile.
Social media takes 25% of all digital media consumption and it is mainly accessed on mobile.
51% of the time spent online in the US is on mobile devices.
Mobile market share worldwide is 52.1% compared to the desktop market share of 44.2%.
40% of people search only on a smartphone.
More than half of all video views come from mobile devices.
Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.
Mobile apps have higher engagement rates than mobile-optimized websites or desktop web viewing.
With this info, it’s safe to say you can get a lot out of optimizing your mobile experience for your visitors. Doing so will bring you one step closer to achieving the best website development for small businesses of all kinds.
Here are 3 tips for optimizing your site for mobile users:
Figure out what key pieces of information your visitors will probably be looking for. To solve this, you can easily figure out what pages of your website your visitors are going to mostly, by visiting the behavior flow of your visitors.
To find your site’s Behavior Flow do this:
Step 1. In Google Analytics, open up the Behavior Flow underneath the Behavior section. Step 2. Now filter or segment your traffic based on the Source/Medium it’s coming through. For finding organic search visitors you will want to visit Google/Organic Step 3. Most of all of this site’s traffic above goes through the Starting pages as identified by the forward slash. Step 4. The next interaction is where people are going after leaving the first page of your site.
Again, you’ll notice that people commonly go visit other web pages or blog posts (in addition to the homepage).
What’s your mobile layout?
Here’s an opportunity to focus on what’s most important to your business. But before you push your agenda, focus on what your visitors are doing mostly. Use the behavior flow to get this done simply. Once you have your list of pages visitors go to, then you want to find out what pages will accomplish your current agenda.
After finding those pages, you’ll need to test them out to find your ideal pages to add to mobile-only.
Have a lead magnet
Ever got a reward that was better than what was freely given? Everyone’s been there. Imagine having that as a part of your freely offered content. Even if you don’t have pages showcasing tips, your sales page can do the same job.
Optimize your page or post with a reward. This reward will be used to gather interested leads and on the backend nurture them on relevant tips, upsells, and promotions you are offering. This trick will separate you from other small businesses. This can lead to your competition seeking your help to get a viable website development tactic for their small business.
Testing Your Browser Across Many Platforms
Now that you have optimized your mobile pages, you want to make sure that all the work you have done works across multiple platforms. The idea here is that the more browsers you test your pages out on, the more likely you are to increase engagement, sales, viewership and more. The final result would end up being visitors using a variety of browsers without issues.
Visit the following sites to learn more about testing out your pages on multiple browsers:
In today’s digital world, developing a medical website will increase your visibility to potential patients or healthcare consumers and help to grow your healthcare business. An experienced provider of medical website development solutions can develop a good website by applying the right strategies, drive organic traffic and help acquire patients. To build a strong relationship with your targeted audience you have to stay connected and provide timely and accurate answers for their queries.
Today, to find a good healthcare provider, people rely on the good reviews they find on the internet. So, providing a great user experience is crucial to gain more traffic and good reviews. For that, it is essential to make the necessary changes to your website. This will help you reach a wider audience and create awareness regarding the healthcare solutions you provide. So, there are some important reasons you must know about having a new website in 2020.
To Give a New Look to Your Website: Giving a new look to your website is a must if it is like two to three or more years old. Website design trends are changing and if you don’t move along with it, you would soon be outdated when compared to your competitors who have updated their website design. Giving your website a facelift by giving a thoughtful logo and adding suitable website elements could make your customers feel like you value their relationship by giving more importance to their experience while using your website. This would also give them an idea regarding what they can expect from you. Imagesource:https://napkinmarketing.com//app/uploads/2016/08/website-redesignrefurb-1600.jpg
To Add More Features: Your website complexity increases as your business grows; accordingly, you will need to add more features to enhance user experience. Growing your business means you are getting more visitors and customers to your website. To maintain that, make sure that your online presence is expanding and delivering them the best experience.You can add many new features if you don’t have them, some of them are:
Online Form Submission
Online Appointment Booking
Shopping Cart Integration
Social Media Integration
Google Map Integration for Location Tracking
Call to action
To Improve Speed: People live in a busy world and they expect fast results. Websites that are slow to load could create a bad-user experience. Also, users may spend less time on a slow-loading site and may not return. Speeding up the website will create happy users and more views. The speed of a page is a direct factor that can improve your rankings, because Google doesn’t like ranking websites that give bad experience to its users. In addition, search engines can crawl only fewer pages using their allocated crawl budget for pages having slow speed, and this could negatively affect your indexation.Some ways to improve your site speed:
Improve response time from server
Minimize HTTP requests
To Improve Navigation: Poor navigation will badly affect your success. It affects traffic, rankings, user-friendliness and conversions. Some common navigation mistakes are non-standard style, using generic labels, adding too many items in your navigation etc. Consider some of the following to improve your navigation:
Consistent navigation from page to page
Make navigation elements as links not buttons
Use descriptive labels which means you can break down the general term “services” to more descriptive labels such as distribution services, digital services etc. This will help to communicate instantly with your customers
Make sure your search feature works Imagesource:https://www.oreilly.com/library/view/designing-web-navigation/9780596528102/httpatomoreillycomsourceoreillyimages27608.png.jpg
To Provide a Better Mobile User Experience: According to a report given in quoracreative.com, 80% of users used a mobile device to search the internet in 2019. By search engines, in the United States, 63% of Google’s visits and globally, 63% of Yahoo’s visits are through mobile devices. This shows that your website should be well optimized for mobile devices. ImageSource:https://developers.google.com/search/mobile-sites/imgs/mobile-seo/viewport.png
You Need to Add a Content Management System: To create many new customers, changes have to be made to your website and for that, content creation is essential. Having a content management system enables you to add and schedule content quickly on your website. They help you to build brand identity and online presence through this. It also enables non-technical users to easily publish content. A site that comes with new content consistently is one that stays at the top of customers’ minds.
You Need to Use Website Analytics: You must know how people are using your website. To improve your website, you have to understand some aspects of website analytics. They are:
Analyze the keywords that people use to find your services.
Analyze the bounce rate. That means, how many of your visitors leave your website without going to the second page.
Track where traffic is coming from.
Understand the search intent of your customer.
See where you are losing your customers
To Avoid Flash: Using flash in websites creates major potential performance problems with many of the devices. It is terrible for SEO and user experience and it doesn’t work for Apple mobile devices because it drains battery and eats memory. It also takes a long time to load. The company Adobe that makes Flash doesn’t even use it on their website. So, if your website is flash reliant then it is time to get a new website without it.
To Prioritize Security and Compliance: Security and compliance are crucial to avoid risk to customers, other businesses, and government websites. It can impact your SEO ranking very fast. You want to make sure that you are compliant with GDPR regulations.
It protects your business reputation.
Will keep your data secured.
Will protect you and your customers from malware.
Enhance your data management capabilities.
Developing a website is easy but developing a quality website takes time. A good website should have features such as user-friendly navigation, quality content, accurate contact information, quick response, call to action and more. Health-related searches are increasing, so you need an expert in medical website development to include all the factors needed for a responsive website and to provide valuable information quickly to your visitors, thereby increasing the chances of conversion.
Almost anything can be done online now, and this has opened up exciting opportunities for business promotion. If you run a hospital and want to make your services more widely available, consider digital marketing solutions for hospitals. You not only need a website, but you must keep it optimized for maximum reach. It is also important to understand how the website content affects your search engine ranking and work towards improving your organic search ranking. For any business to grow it has to be seen by the targeted audience; they need to see your promotions and know what you have to offer. Web development is the best way to make these things happen.
Here are some the elements that need to be incorporated into your website to increase traffic, conversion rate and revenue.
Keep it simple with a flat design: It is a common design and a standard principle that can be easily developed with custom software development. This makes the website easy to use and ensures quick browsing for any information.
Use navicons and hamburger menus: Today, users demand excellent user experience and quick response; hamburger menus and navicons ensure more usability to the website. Users appreciate it if they are able to access the menu on any page of the website. Hamburger menus provide an appealing layout for any site which is the reason why many businesses are going for this design.
Use large pictures on your homepage: To ensure that your home page is not cluttered with many distracting images, use large high resolution images that will fill the entire page. This will increase on site conversion rates.
Use the white space efficiently: Proper use of white space of a website helps the elements on a page to stand out well and it renders the text readable. So keeping the spaces of website open is essential to building a beautiful web design and it also makes the website look neat and minimalistic.
Unique typography is good: Most modern websites use unique typography to impress the audience and it also creates a good impression on the users. Choosing a typography that suits the business is essential, but do not use over complicated typography.
Good content: This is one of the most important elements of a website. Optimized content ensures that you are ranked better in SERP. Relevant content also attracts readers and improves traffic.
Visually attractive design is a must: Most people are visually oriented creatures and using the best graphics is a good way to make the site more appealing. Animation, scrolling text and intros may be used to make your website look better.
User-friendly website: No matter how informative the website is, it also needs to be user friendly. It is essential that the web development services you employ know the keys to making your site work on all the main browsers.
Easy accessibility of information: Most users need contact details and other essential data about the business. So make sure that your website provides easy access to any such essential information.
Branding: This is the direct reflection of the brand and the business. The visitor must make the visual connection immediately between the logo, print material and brick location.
Better interaction: A good website ensures that it engages users quickly and retains their attraction through every page. Good interaction will bring more leads and conversions, which is also the primary goal of a business website.
Building a website or redesigning your website is a difficult task. However, creating an innovative and responsive website provides countless opportunities for medical businesses and practices. A professional website design company providing digital marketing for hospitals utilizes all important components from alt tags to images to navigational menus and internal links in the best way to ensure you a well-optimized website.
Today everybody has access to the internet and finding healthcare information online has become a common practice.Users expect quick loading of the pertinent medical websites on their device so that they get quick answers to their questions. If the page loading is slow, then there is a high chance that they will leave your website and go in search of quicker-loading ones. According to a survey by Akamai and Gomez.com, around half of the web users expect a site to load in 2 seconds or less than that and they tend to leave if the website doesn’t load in 3 seconds. Therefore page speed optimization is an important medical SEO consideration.
Earlier, page speed factor was applicable only for desktop searches but Google has announced that page speed will be a crucial factor for mobile searches too from July. So, following are some good tips to optimize page speed for a better user experience.
Minimize image size: High resolution images take longer time to load on desktops and mobiles. Images can be edited using Photoshop or Tinypg.com, a free online service that automatically compresses images, and facilitates faster loading of website pages.
Minimize server response time: If the page takes longer than 200 milliseconds to load, then reduce server response time. The slow response may be due to many reasons like routing, file libraries, bad application logic and slow database queries. So correct these issues to improve the page load time.
Ensure that your hosting provider offers a CDN (Content Displaynetwork): CDN is a large network of servers that stores page files so the nearest server delivers content to the end user quickly. CDN can store files such as graphics, video, downloadable objects, streaming media, scripts etc.
Prioritize ‘Above the Fold’: Above the Fold means the content visible on the upper half of a webpage without scrolling down the page. This portion should feature content that is most important for prospective patients. It also includes call to action for quick scheduling of appointment. Avoid plug-ins that slow down the loading time.
Choose a good and reliable website hosting platform: Choose a dedicated hosting platform that uses better hardware and the latest advanced technology to ensure a fast-loading website.
With so many websites available on the Internet, the competition between websites is huge. Optimizing page speed is an important factor in medical SEO and it helps to drive traffic, improve ranking and generate more leads. With the support of a professional healthcare digital marketing service, you can optimize page speed and increase your organic traffic.
Have you switched your website to HTTPS? If not, be prepared to have Google label your website as “Not Secure” when people view it in the Chrome web browser. A few months back, Google had warned website owners that beginning October 2017, web pages with forms or search boxes that run over HTTP will be marked as ‘not secure’ in Chrome. The “Not secure” warning will be shown in two additional situations as well: when users enter data on an HTTP page; and on all HTTP pages visited in Incognito mode. HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data transferred between the user’s computer and the site. When it comes to medical website development, this initiative can help to reassure patients that their confidential health and personal information is safe and will not be compromised.
Users expect a secure and private online experience when using a website. Google encourages website owners to adopt HTTPS in order to protect their users’ connection to their website, regardless of the content on the site.
Google’s warning is part of a long-term plan to mark all pages served over HTTP as “not secure”. The simple solution to avoid the warning is to migrate to HTTPS. Make sure to collect user input data only on pages served using HTTPS. As early as 2014 itself, Google had announced HTTPS as a ranking signal. As part of its long-term plan to mark all HTTP sites as non-secure, beginning in January 2017 (Chrome 56), Google had warned to mark HTTP pages that collect passwords or credit cards as non-secure.
According to Google, its HTTPS Everywhere initiative is aimed at promoting a safe and secure web by compelling webmasters to ensure that every web page is secure. Security of this kind is vital because:
All visitor web traffic will be encrypted, which makes it difficult for hackers and miscreants to determine which pages the visitors are viewing and what data is being transferred.
HTTPS makes it difficult for miscreants to impersonate or “spoof” websites or trick visitors into revealing their personal/confidential information.
This switch comes with other SEO improvements as well. If done properly, switching to HTTPS can:
Help your website with its SEO rankings
Provide better website security
Encourage Googlebot to re-crawl most of your URLs
Renew and improve SEO signals in the Google index
Google’s Fili Wiese recommends moving your website to HTTPS, only after completing an SEO audit and performing the recommendations of the audit and testing your infrastructure for HTTPS and HTTP/2.
Audit your embedded and iframed content, inventory, existing plugins, and the functionality of your website. Check and verify that tracking related to your marketing automation scripts, CRM integrations, EMR integrations and so on works perfectly.
Ensure that your sitemap entries point to HTTPS versions of your content. If this is not so, it could cause issues regarding how your content is indexed by search engines, and how it currently ranks. Also, proactively submit your new/updated sitemaps and RSS feeds to the search engines once you have switched to HTTPS and secured all pages of your site.
Check your canonical URLs. When you switch over to HTTPS and make all the web pages secure, your canonical URLs must also be updated to point to the HTTPS version of the page.
Add an HTTPS version of your site in Google Search Console, because Google considers HTTP and HTTPS versions of the website as two different sites.
Find out the experience with old browsers. You need to find out how many visitors access your website using web browsers that are no longer supported by their developers. You have to understand the experience they will have when your web pages are made secure. Sometimes, older browsers may have issues with websites using the latest technologies for protection.
Monitor your organic search performance in major search engines. Find out whether there has been any increase in 404 errors, and ensure that your most popular off-site backlinks continue to work and redirect users to the HTTPS version of your pages.
Certain best practices to consider while implementing HTTPS are:
Getting your certificate from a reliable certificate authority (CA) that offers technical support
Redirecting users as well as search engines to the HTTPS page with server-side 301 HTTP redirects
Verifying that your HTTPS pages can be crawled and indexed by Google
Using a web server that supports HTTP Strict Transport Security (HSTS) and enabling HSTS
Making sure that the content on your HTTP site and your HTTPS is the same
If you are into a medical business, make sure to migrate your website from HTTP to HTTPS, preferably with the assistance of a professional healthcare digital marketing agency.